Privately owned, US-headquartered The Media Trust, founded in 2004, employs approximately 70 individuals. The company specializes in ad measurement and verification, providing services focused on ad fraud and malvertising prevention. It reported $13.0M in revenue as of 2024.
On June 2, 2026, Assertive Yield announced a strategic partnership with The Media Trust, a provider of Digital Trust & Safety solutions, to strengthen ad quality and publisher revenue. Previously, on May 27, 2026, The Media Trust published its 2026 Intelligence Report, which highlighted the growing recognition of advertising systems as components of the broader cyber risk landscape, a perception that shifted in 2025 from viewing them primarily as monetization engines. Concurrently on May 27, 2026, The Media Trust's Digital Security & Operations team identified BiteLoader, a new multi-stage steganographic malvertising framework, having confirmed 25 unique incidents across the advertising ecosystem since its initial detection in December 2025.
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The Media Trust offers products in the ad tech and services industry. The Media Trust's product portfolio comprises of ad measurement and verification.
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The Media Trust's revenues were less than $25M in 2024. All the revenue comes from fraud detection and prevention.
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