The Media Trust, a privately owned company founded in 2004 and headquartered in the US, provides ad measurement and verification services. Employing approximately 80 people, the company focuses on preventing ad fraud and malvertising. In 2023, its revenue was approximately $10 million.
On January 2025, The Media Trust participated in the Digital Trust and Safety Summit in New York City, focusing on consumer protection and trust in digital media. Since then, The Media Trust has reported combating StringRipper, a sophisticated malvertising campaign involving phishing attacks and scareware, which began several months prior. The company's marketing director, Gavin Dunaway, commented on the low barrier to entry for malware spreaders, highlighting the use of exploit kits and malicious software purchased on the dark web and the role of AI in developing new attacks. Following the U.S. presidential election, a sixfold increase in attacks was observed, mitigated by blocking scripts, while a rise in tech support scams was also noted.
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The Media Trust offers products in the ad tech industry. The Media Trust's product portfolio comprises of ad measurement and verification.
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The Media Trust's revenues were less than $25M in 2023. All the revenue comes from fraud detection and prevention.
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