Privately owned, US-headquartered The Media Trust, founded in 2004, employs approximately 70 individuals. The company specializes in ad measurement and verification, providing services focused on ad fraud and malvertising prevention. It reported $13.0M in revenue as of 2024.
The Media Trust discussed the increasing need for ad safety to keep pace with AI's impact on digital advertising on September 23, noting opportunities for publishers and AdTech platforms to attract more advertisers by making advertising tools accessible to smaller businesses. Previously, on September 21, the Association of Online Publishers (AOP) partnered with The Media Trust to create the AOP Cookie Consortium, with The Media Trust scanning AOP publishers’ digital ecosystems to identify third-party vendors and monitor protocol uptake. Earlier in September, The Media Trust highlighted the growing threat of fake retail as a fast-moving form of digital deception that thrives in environments where consumers engage with legitimate brands. On September 8, the company reported on a phishing campaign targeting 99% of US military bases, noting that military personnel and their families increasingly face digital threats on personal devices as geopolitical conflict extends into cyberspace. This followed a June 4 announcement where Assertive Yield, an AI-powered yield management and optimization platform, formed a strategic partnership with The Media Trust to strengthen ad quality and publisher revenue.
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The Media Trust offers products in the ad tech and services industry. The Media Trust's product portfolio comprises of ad measurement and verification.
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The Media Trust's revenues were less than $25M in 2024. All the revenue comes from fraud detection and prevention.
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