The Media Trust

The Media Trust

http://www.mediatrust.com
https://www.linkedin.com/company/the-media-trust/

The Media Trust is a privately held ad verification and fraud prevention company founded in 2004 and headquartered in the United States. The company provides technology and services to help advertisers and publishers protect their ad campaigns from fraud, malvertising, and other threats. The Media Trust has a team of over 80 employees and generated around $10 million in revenue in 2022.

2023 Revenue

Founded

2004

Headcount

71

Headquarters

US

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

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The Media Trust offers products in the ad tech industry. The Media Trust's product portfolio comprises of ad measurement and verification.

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The Media Trust's revenues were less than $25M in 2023. All the revenue comes from fraud detection and prevention.

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Dec

16th

2024

20:26

StringRipper’s Malicious Combo Attack Threatens the Holidays

Super sophisticated phishing redirector marks a frightening evolution in malvertising. Unlike the Grinch trying to steal holiday cheer, threats actors have set about spoiling the season with an incredible barrage of unwanted presents. For the past several months, The Media Trust has been battling StringRipper, a fierce evolving malicious campaign forcing redirects and delivering phishing attacks via scareware.

Dec

9th

2024

19:05

Artificial Intelligence, Caretta Research_Monitor Company

Why advertisers and media companies need to take malware threats seriously

Gavin Dunaway, marketing director, The Media Trust To become a successful malware spreader, the barrier to entry is unbelievably low. These threat actors buy and sell exploit kits and malicious software on the dark web, and AI is key in building out new attacks.

Nov

22nd

2024

18:52

Media Filter Beats Back US Election Night Malvertising Barrage

6X rise in attacks held at bay by blocking script, while tech support scams rise week after election. The U.S. presidential election didn’t just bring voters to the polls—it brought bad actors out to cause digital chaos.

Nov

18th

2024

22:27

Frightful October Full of Scareware (and Tech Support Scams)

Vulnerable users assaulted by massive campaigns designed to exploit lack of technological knowledge.

Nov

14th

2024

19:34

Negative News, Blockchain

Fake Celebrity Bitcoin Phishing Attacks Skyrocket

UK publishers and consumers in particular face an unprecedented barrage of cloaked Bitcoin scams This time, the rumors are true: fake celebrity bitcoin attacks skyrocketed in October, with noteworthy assaults on UK publishers and consumers. Faces well-known to UK consumers like Simon Cowell, Zoe Bell, Chris Tarrant, and Emma Willis are hawking various bogus investment schemes on prominent British publishers, with a whopping 12X rise in unique attacks month over month.

Oct

30th

2024

23:40

SocGholish’s Driveby Download Attack Erupts Into Display Advertising

Highly effective compromised landing page scheme seems legit enough to fool consumers and infect their devices SocGholish, a sophisticated malware family well known for its deceptive tactics and driveby download execution, is no new kid on the block when it comes making digital consumers miserable.

Sep

10th

2024

05:10

WEBINAR: Watch the Q4 Threatdown Now

Q4 may be looking rosy for publisher and adtech revenue prospects, but bad guys are priming to spoil the quarter. It’s the most wonderful time of the year—for digital media and adtech revenue! However, while in the past malvertisers avoided the programmatic pipes in Q4 due to higher CPMs, they’ve become bolder and found clever ways to distribute phishing attacks, backdoors, scams and more.

Aug

19th

2024

08:26

How publishers reduce the risk of political ads to drive revenue

Gavin Dunaway, marketing director, The Media Trust Good news for local media, particularly news sites, has been in short supply for the last several years. However, the estimated $16 billion in U.S. political advertising spend expected in 2024 may be a lifeline for digital publications dealing with advertisers’ economic anxiety and overzealous brand safety blocking.

Aug

19th

2024

04:39

Financial Results

How do publishers avoid damaging political ads to increase revenue?

Gavin Dunaway is the marketing director at The Media Trust. Local mediaPolitical issuing a positive message, despite a shortage of good news for news sites over the last few years. The projected $16 billion in U.S. political ad spend by 2024 could be a glimmer of hope for digital publications dealing with advertisers' economic concerns and brand safety barriers.

Sep

25th

2023

18:30

Disability in the advertising industry: Where are we in 2023?

We know that 23% of the overall UK working age population is disabled (and 11% of children and 45% of pension-age adults) but until marketing content reflects that proportionally, we are doing the disabled community a disservice.

Mediatrust (org)

Sep

20th

2023

18:30

From Creativity Works to the Coronation: How three young media industry stars made their royal mark

Highlights from the Creativity Works course Clíona really enjoyed the range of work experiences: being able to visit different media organisations gave them invaluable insights into the day-to-day work and the different roles available across the sector.

Mediatrust (org)

Sep

7th

2023

16:04

Unspoken Online Risks for Seniors

Prioritizing the safety of a vulnerable community is the right thing to do. Your grandparents, elderly neighbors, and community leaders are under attack. Every time they access the internet—read the news, look up the weather, buy an online gift, place a grocery delivery order, log into a social platform—these aging adults are at risk of malware.

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