Anura, a privately owned company headquartered in the US, was founded in 2017 and operates with approximately 30 employees. The company specializes in ad measurement and verification, having reported $3.0M in revenue as of 2024. Anura's software detects malware and ad fraud in real-time, generating accurate data for organizations.
On February 18, 2026, Anura published content outlining how digital ad fraud costs businesses billions of dollars annually, draining marketing budgets and undermining growth strategies through issues such as bot traffic, spoofed impressions, and fake installs. This context was presented as essential for businesses aiming to protect their return on investment and make data-driven decisions. Earlier, on February 3, 2026, Kohler integrated Anura’s invalid traffic solution into its lead program, which improved dealer lead quality and achieved an 8:1 return on investment for the 152-year-old kitchen and bath innovation company.
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