Anura is a privately owned US-based software company founded in 2017. Employing approximately 30 people, it specializes in ad measurement and verification, providing real-time detection of malware and ad fraud. The company's services generate data for organizations to assess advertising performance. In 2024, Anura's revenue was less than $10 million.
Anura's inclusion in the Inc. 5000 list was announced, noting a 240% revenue growth over three years, marking the company's second appearance on the list. Separate news items addressed data scraping, its uses and potential for malicious activity such as ad fraud and content theft. Another explained Return on Ad Spend (ROAS) and its importance in measuring advertising effectiveness, noting that a good ROAS varies by industry. Finally, a piece detailed the importance of market research, setting SMART goals, and channel selection for a successful paid media strategy, and defined reach and impressions as key performance indicators, cautioning against ad fraud affecting data accuracy.
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