Confiant, privately owned and headquartered in the US, was founded in 2013 and has approximately 60 employees. The company reported $4.4M in revenue as of 2024. It specializes in ad measurement and verification, providing cybersecurity ad tech and malware prevention services.

2024 Revenue

Founded

2013

Headcount

51

Headquarters

United States

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

News Summary:

On June 5, 2026, Confiant highlighted that the infrastructure funding the internet prioritized speed over security, noting that the FBI recorded $1.46 billion in reported losses from tech support fraud in 2024, nearly double the amount from two years prior. Previously, on May 12, 2026, Confiant's Malvertising and Ad Quality Index 2025 Mid-Year Benchmark revealed that Ogury's client-side violation rates were up to ten times lower than the industry average, a standard Ogury's SVP Global Publisher Partnerships Fabio Zoboli elaborated on maintaining. Confiant's Malvertising and Ad Quality Index (MAQ) also consistently ranked Magnite, an independent sell-side advertising platform, among its top SSP performers, as noted on December 4, 2025. This followed Confiant's observations on November 24, 2025, regarding the prevalence of high-risk ads during the critical Black Friday and Cyber Monday period, which generates a significant portion of annual ad tech revenue. Earlier, on October 21, 2025, Confiant discussed the necessity of a collective strategy for cybersecurity awareness, emphasizing that the economic model of the web relies on advertising and trust.

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Confiant offers products in the ad tech and services industry. Confiant's product portfolio comprises of ad measurement and verification.
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Confiant's revenues were less than $10M in 2024. All the revenue comes from fraud detection and prevention.
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