Confiant, privately owned and headquartered in the US, was founded in 2013 and has approximately 60 employees. The company reported $4.4M in revenue as of 2024. It specializes in ad measurement and verification, providing cybersecurity ad tech and malware prevention services.
Confiant highlighted on August 18, 2026, that uncertainty represents digital advertising's next major management challenge, noting that despite two decades of optimization, the ad tech industry's advanced marketplace is now creating suspicion. Previously, on July 28, Confiant's technical analysis of SourTrade, a large-scale malvertising campaign operationalizing browser-side malware assembly, received coverage from BleepingComputer, The Hacker News, and Infosecurity Magazine. Earlier in July, Confiant argued that stronger identity verification, driven by Google's expanded requirements and European regulatory scrutiny, is a crucial but only initial step toward reducing risk in the ecosystem. In June, Confiant's analysis of the ad economy emphasized that the internet's funding infrastructure prioritizes speed over security, pointing to the FBI's reported $1.46 billion in tech support fraud losses in 2024. This followed the company's May 2026 Malvertising and Ad Quality Index 2025 Mid-Year Benchmark, which stated that Ogury's client-side violation rates were up to ten times lower than the industry average.
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