Confiant, a privately owned US-based company founded in 2013, provides ad measurement and verification services, along with cybersecurity and malware prevention solutions. As of 2023, the company employs approximately 50 people and reported revenues under $10 million.
Confiant's Security Team released a 2024 Malvertising and Quality (MAQ) Index report highlighting malvertising methods and threat actors. A report from the Security Team connected malvertiser 8Proof, marketed by Intango Ltd. as an ad optimization tool, to iBario Ltd., a company with a history of ad fraud. Google's move to restrict large-button ads may help combat a long-standing issue in digital advertising. On the eve of the 2024 U.S. elections, FizzCore launched a large-scale malvertising campaign in Germany targeting users with fake celebrity investment scams. Confiant has consistently focused on securing the ad-based internet economy.
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