Confiant

Confiant

http://www.confiant.com
https://www.linkedin.com/company/weareconfiant/

Confiant is a privately owned ad tech company founded in 2013 and headquartered in the US. The company provides ad verification and fraud prevention services to the advertising industry. Confiant's main product is a platform that helps advertisers and publishers protect their ad campaigns from fraud, malware, and other threats. The company has a team of over 50 employees and generates less than $10 million in annual revenue.

2023 Revenue

Founded

2013

Headcount

44

Headquarters

US

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

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Confiant offers products in the ad tech industry. Confiant's product portfolio comprises of ad measurement and verification.

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Confiant's revenues were less than $10M in 2023. All the revenue comes from fraud detection and prevention.

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Dec

19th

2024

06:25

Caretta Research_Monitor Company

Sharethrough Case Study

A Zero Tolerance Approach Since the beginning, Confiant has been focused on securing the ad based internet economy to allow safe, brand aligned ads to reach consumers and generate revenue for the platforms and publishers that serve them.

Dec

2nd

2024

10:23

8Proof Unmasked: Confiant Investigation Uncovers Connections to Former Download Valley Entity

A new report just released by the Confiant Security Team connects malvertiser 8Proof to iBario Ltd., a company with a documented history of engaging in ad fraud, click fraud and botnet activities. Marketed as a product of Intango Ltd., 8Proof positions itself as a tool for advertisers to optimize their ad placements for greater efficiency and impact.

Nov

6th

2024

11:36

New Offerings, Negative News

FizzCore Strikes Again On Eve of U.S. Elections

All eyes are on Election Day in the United States, and familiar bad actors are taking advantage. On the eve of the U.S. elections, FizzCore–the patron saint of fake celebrity endorsed investment scams–launched a large-scale malvertising campaign targeting users across Germany.

Oct

31st

2024

03:32

Scam Season Comes Early With Re-Emergence of eGobbler

Cybersecurity Awareness Month is coming to a close, but scam season is just getting started. Every year, we see a surge of malvertising activity around the holidays. In fact, the weeks leading up to Black Friday tend to be the most active time of the year for fraud of all kinds.

Oct

22nd

2024

06:01

Covered By Confiant: Introducing The Industry’s First Real-Time In-stream Video Ad Coverage

Publishers who want to make the most of their programmatic advertising are increasingly excited by in-stream video ads. Like many fast-growing formats, in-stream video ads boast higher engagement and completion rates, which can lead to higher revenue for publishers.

Oct

16th

2024

16:37

Financial Results

Is Political Ad Revenue Worth the Risk?

Voters aren't the only ones making tough choices this election season. As last-minute digital advertising revenue surges, publishers and platforms are asking a familiar question: are political ads worth the risk? With under three weeks until election day, digital ad sellers are both seeing more demand for political advertising–86% reported increased demand to the IAB–and making more inventory—at higher prices—available to candidates.

Oct

15th

2024

15:29

Colossus SSP Case Study

Real Harm to Users, Advertisers and Publishers The harm to everyday citizens is real. According to the FBI, U.S. consumers lost $12.5 billion to online scams in 2023, a 22% increase from 2022. Investment scams top the list, accounting for $4.6 billion of the losses.

Jul

11th

2024

01:49

Business Expansion, New Offerings

Confiant Launches Political Ad Management for Video

Confiant, the ad tech industry’s anti-malvertising leader, today announced the launch of a new Political Ad Management product to help SSP and DSP platforms exert more control over political ads. The tool expands on Confiant's malvertising and quality protection by offering deeper visibility into and analysis of political creatives so that platforms can filter out unwanted political ads for their publisher partners.

Feb

21st

2024

23:45

Financial Results, New Offerings, Negative News, Robotics

Breaking the Malvertising Supply Chain

Introduction ScamClub is a highly sophisticated and well-funded threat actor primarily motivated by financial gains. They exploit vulnerabilities within the ad tech industry, particularly targeting web browsers and ad tech platforms. In September 2023, Confiant definitively linked ScamClub to WayTop International Advertising Limited in Hong Kong.

Feb

1st

2024

08:30

Confiant 2023 Annual Malvertising and Ad Quality Index is Online

Get up to speed with the annual Malvertising and Advertising Quality Index (MAQ) benchmark report by Confiant. It is ready for your review now! The MAQ is the ad tech industry’s go-to report summarizing the state of ad quality and ad security in the digital advertising landscape for the entire year.

Jan

18th

2024

14:30

Awards and Recognitions

Built In Awards Confiant a 2024 Best Places to Work Winning Workplace

Threat intelligence ad tech leader, Confiant, chosen for top employer award Confiant, the cybersecurity leader in detecting and stopping Malvertising attacks, was chosen by Built In, as a 2024 Top 50 Best Places to Work winner in the remote start up category.

Dec

9th

2023

03:48

COP28: le ministre canadien "assez confiant" de voir les fossiles dans le texte final

Environmental activists display placards during a demonstration at the venue of the COP28 United Nations climate summit in Dubai on December 6, 2023. AFP or licensorsDubai (AFP)GIUSEPPE CACACEuae-un-climate-cop28-protest

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