MaxMind

MaxMind

https://www.maxmind.com/en/home
https://www.linkedin.com/company/maxmind/

MaxMind, a privately owned company headquartered in the US, was founded in 2002. The company employs approximately 100 individuals and reported $11.7M in revenue as of 2024. Specializing in content security, MaxMind operates as an IP geolocation and online fraud protection provider.

2024 Revenue

Founded

2002

Headcount

96

Headquarters

US

Primary Segment

Content security

Ownership

Privately Owned

Deployments

1

News Summary:

On March 30, 2026, MaxMind highlighted `ip_geo_lookup`, a lightweight, zero-dependency Ruby gem designed to resolve IPv4 and IPv6 addresses to country, region, city, and coordinates. This gem ships with an embedded MaxMind GeoLite2 MMDB database and a pure Ruby MMDB reader, eliminating the need for external gems, API keys, or setup. Previously, on March 4, MaxMind released a list of eleven essential questions for companies to ask prospective IP intelligence and geolocation data providers, providing context and MaxMind's own responses to help reduce liability and legal risk in case of non-compliance. Earlier, on February 24, the company published "What Is IP Geolocation and How It Works: A Beginner’s Guide," explaining how an IP address, as a unique string of numbers, can be translated into a rough physical location through database matching. This followed a January 25 publication, "IP Geolocation Actually Fixes Game Localization," which detailed how the technology can rapidly map an IP address to a country or city to personalize game language and currency settings.

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MaxMind offers 2 products in the media tech and ad tech and services industries. MaxMind's product portfolio comprises of content security and ad measurement and verification.

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MaxMind's revenues were less than $25M in 2024. Caretta Research has split MaxMind's revenue into 2 different product categories, the largest of which is geolocation, VPN and subscriber fraud detection. For full access to MaxMind's revenue breakdown subscribe to Caretta Portal.

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Mar

30th

2026

13:20

New Offerings, Emerging Tech, B2B Tag

A lightweight, zero-dependency Ruby gem for resolving IPv4 and IPv6 addresses to country, region, city, coordinates, and more. Ships with an embedded MaxMind GeoLite2 MMDB database and a pure Ruby MMDB reader - no external gems, no API keys, no setup.

Mar

4th

2026

18:30

Emerging Tech, B2B Tag

Eleven essential questions to ask IP geolocation vendors

If you’re considering partnering with an IP intelligence and geolocation data provider, it’s important to gain an understanding of their practices and processes to help reduce your liability and legal risk in case of non-compliance. We have compiled a list of eleven questions to ask any prospective data supplier, and have provided context as to why each question matters as well as the response from MaxMind to make it as easy as possible to compare data partners.

Feb

24th

2026

03:21

Emerging Tech, B2B Tag

What Is IP Geolocation and How It Works: A Beginner’s Guide

Every device that touches the internet leaves tiny digital breadcrumbs behind. Chief among them is the IP address, a string of numbers that acts like the mailing label of your connection. With a clever bit of database matching, that label can be translated into a rough physical location.

Jan

26th

2026

16:16

3 Tips - The fastest way to comply with PCI DSS requirements 6.4.3 & 11.6.1

TL;DR Companies need to detect VPN traffic to prevent bypassing local laws like Texas HB1181 and Florida HB3 There are 2 major methods to detecting VPN traffic today: Static IP list based detections Inspecting indicators

Jan

25th

2026

13:00

IP Geolocation Actually Fixes Game Localization

First thing a player sees shouldn’t be a mystery box of wrong words. IP geolocation fixes that in under a second. Grabs the IP, maps it to a country, sometimes a city, and boom – the game knows enough to pick Spanish for Mexico, yen for Tokyo, reais for São Paulo—no endless dropdown hell.

Jan

7th

2026

18:30

In-depth Review of Financial-Grade IP Offline Databases: IP Data Cloud vs IPnews vs MaxMind

[Translated] In scenarios with extremely high requirements for data accuracy and security, such as financial risk control, anti-fraud, and government and enterprise security, the precise analysis of IP addresses is the cornerstone of building a business defense line.

Chinese Software Developer Network

Jan

5th

2026

14:09

US Address Form: State & Zip Code

The Future of Location Data: Beyond Shipping Addresses For years, the seemingly simple request for a state and zip code during online checkout was primarily about getting your package to you. But the data collected – and the increasing granularity of location information demanded – is rapidly evolving.

Dec

25th

2025

13:00

Emerging Tech, B2B Tag

How Accurate Is IP Geolocation and Why Results Can Differ

IP geolocation is useful, but it is not GPS IP geolocation tries to infer a real-world location from an IP address. That is very different from GPS, which is measured by a device. An IP address is primarily a routing identifier assigned and reassigned by networks, not a permanent marker glued to a home or a person.

Dec

15th

2025

18:30

Hosting Postgres with GeoLite2: a practical guide to IP geolocation, data loading, and updates

IP geolocation maps IP addresses to physical locations: countries, cities, coordinates. MaxMind's GeoLite2 is the standard free database for this, used by analytics platforms, content localization systems, fraud detection tools, and compliance workflows. You can query GeoLite2 through MaxMind's binary format (MMDB) or load it into Postgres for SQL access.

Dec

5th

2025

00:00

Artificial Intelligence

How MaxMind enriches IP data and flags more fraud for Telesign

Communications-as-a-service platform Telesign provides digital identity and communication services to help businesses prevent fraud and secure customer interactions. It offers sophisticated digital identity and programmable communications solutions that connect, protect, and defend online experiences. The company’s powerful machine learning and extensive data science deliver identity risk recommendations with a unique combination of speed, accuracy, and global reach.

Nov

27th

2025

00:00

Emerging Tech, B2B Tag

IP Location Confidence

All IP to location solutions are inaccurate. 51Degrees LocationConfidence gives you an edge. No IP intelligence solution, including 51Degrees, is going to locate the exact latitude and longitude of a device in practice. Carrier Grade Network Address Translation (CGNAT) and other technologies are not only used by cellular ISPs but also residential ones.

Nov

19th

2025

18:30

your community gem host

A gem for reading MaxMind DB files. MaxMind DB is a binary file format that stores data indexed by IP address subnets (IPv4 or IPv6).

MaxMind has customers like Ateme.

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