Anzu.io is a privately owned company headquartered in Israel. Founded in 2017, it employs approximately 120 individuals. The company operates as an in-game ad tech firm, developing a programmatic platform for buying in-game ads across consoles, PCs, mobile, esports tournaments, and livestreams. Anzu.io is backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures, and several other investors.
Anzu launched click-enabled intrinsic in-game ad formats on February 9, 2026, expanding its offering to support full-funnel performance advertising within gameplay. This aims to facilitate outcomes-driven campaigns and generate incremental revenue for mobile game developers. Earlier, on January 19, 2026, Anzu's US audience insights report revealed that gamers are highly engaged with fitness, actively investing in tracking technology, gear, and nutrition, countering the perception of gamers as sedentary. This followed a December 4, 2025, report, also drawing from Anzu's US audience insights, which showed that gamers are engaged, financially capable, and diverse shoppers, indicating a shift from a misunderstood niche to a mainstream consumer spending pillar.
Anzu.io's customers primarily consist of digital signage and professional display, manufacturing and telecoms companies. Examples of Anzu.io's customers include Vodafone, Unilever and Samsung Device eXperience. Anzu.io has commercial and technical partners like Nielsen, Comscore and Oracle.
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