Anzu.io

https://anzu.io/
https://www.linkedin.com/company/anzuio/

Anzu.io is a privately held in-game advertising technology company founded in 2017 and headquartered in Israel. The company has 120 employees and is backed by investors such as Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures, and others. Anzu.io operates a programmatic platform that enables the buying and selling of in-game ads across various platforms, including consoles, PCs, mobile devices, esports tournaments, and live streams.

Revenue

Founded

2017

Headcount

115

Headquarters

Israel

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

Similar Companies

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Anzu.io offers products in the ad tech industry. Anzu.io's product portfolio comprises of RTB and programmatic.

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Dec

16th

2024

18:30

Partnerships and Alliances

ID5 & Anzu Announce Partnership To Enhance Addressability In Intrinsic In-Game Advertising

December 17, 2024 — Anzu, the most advanced intrinsic in-game advertising solution, and ID5, the leading identity specialist, today announced a new partnership to enhance addressability and drive innovation in the intrinsic in-game advertising space. This integration enhances the value of Anzu’s premium gaming inventory, offering better monetization opportunities for game developers and advanced targeting and measurement options to advertisers while maintaining the highest level of data privacy.

Anzu

Dec

10th

2024

18:30

Artificial Intelligence, Caretta Research_Monitor Company

The Game-Changing Trends Redefining Advertising in 2025

As we look ahead to 2025, the advertising and gaming landscapes are evolving at an unprecedented pace, fueled by innovations in technology, changing consumer expectations, and a heightened focus on privacy and value. At the heart of these transformations lies an exciting opportunity for advertisers to reach audiences in more meaningful and impactful ways than ever before.

Anzu

Dec

3rd

2024

18:30

ESG

A Guide To Understanding Intrinsic In-Game Ad Placements

With over 3.3 billion players globally, the video game industry has become a multi-billion-dollar business, attracting aspiring developers eager to create their own games. However, the reality of game development is tough. According to the Electronic Entertainment Design and Research Institute, only 4% of games that go into production ever turn a profit, and only 20% of titles released make it to profitability.

Anzu

Nov

11th

2024

18:29

ESG

A Guide to Creating Intrinsic In-Game Ads

In-game ads have come a long way over the past decade. Initially, they were basic, static banners that felt out of place in the game environment. These ads were disruptive, easily ignored, and did little to enhance the player’s experience.

Anzu

Nov

7th

2024

18:30

Unlocking the Power of Gaming: How Brands Can Reach and Engage Younger Audiences

“To effectively reach younger audiences in-game, always ensure your ads are contextual and appropriate for the environments in which they appear.

Anzu

Nov

6th

2024

18:30

Will 2025 Be The Year Of Gaming? Thoughts From Anzu’s US Head Of Account Management

Gaming has come a long way, and the past few years have seen it transform from a niche hobby to something almost everyone has access to. Many video games have become platforms in and of themselves, generating revenues that the globe’s leading businesses could only dream of.

Anzu

Oct

31st

2024

00:04

Webinar: Unlocking in-game measurement

HOW TO MEASURE THE POWER OF NON-INTRUSIVE ADVERTISING Join a live discussion between five experts from different corners of the ad industry to learn about the metrics that truly matter in measuring in-game performance and what impact this growing medium can have on incremental reach when integrated into omnichannel campaigns.

Anzu

Oct

29th

2024

18:30

Introducing Two New Tools For Game Developers to Simplify Ad Performance and Support

Managing in-game ad performance while delivering an immersive player experience can be challenging. To help make this easier, we've introduced two new features to the Anzu Publisher Dashboard, our comprehensive, user-friendly platform designed to give game developers full visibility and control over their intrinsic in-game ad placements.

Anzu

Oct

22nd

2024

12:24

CT_Amazon

Webinar: Mastering In-Game Ad Monetization with Gameloft

INSIGHTS, TIPS, AND STRATEGIES FROM ANZU, AWS, AND GAMELOFT Are you ready to take your game’s monetization to the next level? Join us as we dive into intrinsic in-game ad monetization and explore how you can effectively generate revenue without disrupting the player experience.

Anzu

Oct

22nd

2024

11:56

Anzu Creative Research 2024

Best practices for every stage of the brand marketing funnel The immersive and attention-rich nature of the gaming world makes creativity a critical focus for advertisers seeking to make a meaningful impact on players. With this in mind, we’ve developed a data-driven report that builds on the IAB’s intrinsic in-game best practices. This report outlines the key creative tactics you should focus on, tailored to each stage of the brand marketing funnel.

Anzu

Oct

21st

2024

18:30

New Offerings

New Research by Anzu and SuperAwesome Reveals Gaming’s Critical Role in Shaping Brand Loyalty Among Youth Audiences

New research from Anzu and SuperAwesome highlights the growing importance of in-game advertising in shaping brand loyalty among younger demographics October 22, 2024 — Anzu, the world's most advanced intrinsic in-game advertising platform, and SuperAwesome, the leading kidtech company powering the youth digital ecosystem, unveiled a new report today at the IAB Gaming Upfronts in London.

Anzu

Oct

19th

2024

02:50

Anzu Young Audiences Report 2024

This report highlights the crucial role in-game advertising plays in building brand affinity among younger audiences. It offers insights into how gaming shapes consumer behavior before brand loyalties are fully formed and the halo effect this channel creates.

Anzu

Anzu.io's customers primarily consist of telecoms and user experience and devices companies. Examples of Anzu.io's customers include Samsung Device eXperience, Vodafone and Unilever. Anzu.io has commercial and technical partners like Nielsen, Oracle and Comscore.

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