Samsung Device eXperience

http://www.samsung.com
https://www.linkedin.com/company/samsung-electronics/

Privately Owned Samsung Device eXperience, a subsidiary of Samsung Electronics (Holding), is headquartered in South Korea. Founded in 1969, the multinational manufacturing conglomerate employs approximately 161,540 individuals and reported $132.3B in revenue as of 2025. The company specializes in enterprise and telecoms software, and operates the subsidiary Samsung Ads.

2025 Revenue

Founded

1969

Headcount

161,531

Headquarters

South Korea

Primary Segment

Enterprise and telecoms software

Ownership

Privately Owned

Deployments

100

News Summary:

Samsung announced a partnership with Telus to provide an AI-capable radio intelligent controller (RIC) for Telus's Open RAN infrastructure. This project supports Telus's plan to launch Canada's first virtualised commercial-grade Open RAN network. The RIC uses AI for automation and analytics, including energy efficiency and service monitoring. Separately, Samsung launched a global ad campaign, “SmartThings Meets AI Home,” promoting its AI-enabled innovations and SmartThings platform, which connects Samsung smart home devices. The campaign was developed by Cheil Worldwide.

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Samsung Device eXperience offers 13 products in the pro AV, telecoms tech and media tech industries. Samsung Device eXperience's product portfolio comprises of digital signage and professional display, enterprise and telecoms software and connectivity infrastructure.

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Samsung Device eXperience's revenues were over $1B in 2025. Caretta Research has split Samsung Device eXperience's revenue into 6 different product categories, the largest of which is cloud and virtual RAN. For full access to Samsung Device eXperience's revenue breakdown subscribe to Caretta Portal.

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May

1st

2026

18:30

Management Changes, B2B Tag

Samsung India elevates Aditya Babbar to lead mobile business

Exec takes charge of MX sales and marketing after Raju Pullan’s exit NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan. Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1.

IndianTelevision

Apr

21st

2026

23:52

Partnerships and Alliances, Emerging Tech, B2B Tag

Samsung and JR East to integrate Suica services into Samsung Wallet for visitors

Samsung Electronics Japan and East Japan Railway Company (JR East) have agreed to collaborate on integrating Suica services into Samsung Wallet for international travellers visiting Japan. The companies aim to enable the use of the "Welcome Suica Mobile" application on Samsung Galaxy smartphones sold overseas from the first half of 2027. The service is intended to allow visitors to use public transport and make payments in Japan immediately after arrival using their devices.

Telecompaper

Apr

21st

2026

18:30

Emerging Tech, B2B Tag

Roku and Samsung tighten grip on US connected TV gateway

Roku and Samsung continue to dominate the US connected TV platform market, underlining how control of the operating system layer is becoming increasingly central to streaming distribution, advertising and audience discovery. New data from Parks Associates shows Roku accounts for 28% of primary connected TV usage in US internet households, ahead of Samsung’s Tizen on 23%.

Broadband TV News

Apr

12th

2026

18:30

Emerging Tech, B2B Tag

Demand for European patents exceeds 200 000 for first time, confirming Europe's competitiveness as a global tech hub

EPO Technology Dashboard 2025 (formerly Patent Index) reports record year for the European Patent Office Strong growth in digital, AI, quantum, semiconductor and battery technologies USA and Germany remain top countries of origin as China enters top three for first time Samsung, Huawei and LG lead applicant rankings, with Nokia rising to No.

PR Newswire

Apr

8th

2026

09:30

Emerging Tech, B2B Tag

Apple's smartphone stranglehold just got tighter

The US smartphone market loves good narratives. Apple versus Samsung. Premium versus value. Loyal fans versus deal-hungry switchers. A new deep dive from Recon Analytics, based on 104,408 US consumers tracked over five quarters, is here to complicate every one of those stories.

Light Reading

Mar

31st

2026

00:18

Artificial Intelligence, B2B Tag

Samsung adds agent-based AI features to browser across mobile and PC

Samsung Electronics has introduced agent-based AI capabilities to its web browser, alongside the availability of Samsung Browser for Windows, extending its browsing platform across mobile devices and PCs. The update enables cross-device continuity between smartphones, tablets and PCs, allowing users to resume browsing sessions across different devices. The browser also integrates with Samsung's authentication and autofill service to manage login credentials and personal data.

Telecompaper

Mar

24th

2026

22:33

Partnerships and Alliances, New Offerings, Artificial Intelligence, B2B Tag

The ‘C’ In CTV Is For Cart; Held To Account

Tap-To-Pay TV Similar to Walmart and Vizio, Samsung Ads used its time on the NewFronts stage this week to unveil glitzy new features for streaming advertisers. The general idea being to drive performance – and prove it.

AdExchanger

Mar

24th

2026

03:00

B2B Tag

Samsung eyes death of purpose-built 5G but has no AI-RAN fears

The household androids of tomorrow, programmed to buy groceries or take the dogbot around the block, might need a 5G or 6G connection while attending to chores. Their flesh-and-blood owners are more likely to be concerned about a robot malfunction or uprising than they are about the silicon chips used in the radio access network (RAN).

Light Reading

Mar

19th

2026

03:04

Emerging Tech, B2B Tag

Samsung research shows cyber attack would shut down 1 in 5 UK SMEs

New research from Samsung shows that 1 in 5 UK SMEs would be forced to shut down within three months if they suffered a data breach, estimating loss revenue and fines of up to GBP 100,000 in the event of a cyber attack.

Telecompaper

Mar

13th

2026

09:40

Management Changes, B2B Tag

Samsung Electronics France names Conor Pierce as president

Samsung Electronics France has officially announced the appointment of Conor Pierce as president, effective from December 2025. After joining the Samsung group in 2015, Pierce spent several years as vice president of the UK & Ireland business line and was promoted to lead the Polish operations at the end of 2022, staying in this role for three years.

Telecompaper

Mar

13th

2026

04:07

New Offerings, Artificial Intelligence, B2B Tag

MWC 2026: future visions of mobile video

In 2006, five years after the introduction of 3G infrastructures, which had promised so much, it was fair to say that the nascent mobile TV was still embryonic. As seen at the first Mobile World Congress (MWC) that year, only a handful of video and TV-capable mobile devices were available and even in the major economies, mobile TV services were almost non-existent, with networks barely capable of supporting broadcast-quality output.

TVBEurope

Mar

10th

2026

12:17

New Offerings, Emerging Tech, B2B Tag

GAMELOOP LIVE! DEBUTS ON SAMSUNG GAMING HUB -- FIRST LIVE‑HOSTED PLAYABLE TV EVENT INVITES AMERICA TO "PRESS PLAY"

Comedian Olivia Levine Hosts Two‑Night Premiere March 13–14 Featuring the Exclusive TV Debut of Use Your Words 2 and Planet Crossword PHILADELPHIA, March 10, 2026 /PRNewswire/ -- GAMELOOP, the first live-hosted game channel for Smart TVs, announces the premiere of GAMELOOP LIVE!, a two-night event airing March 13–14, 8–10 PM ET / 5–7 PM PT on Samsung Gaming Hub.

PR Newswire

Samsung Device eXperience's customers primarily consist of telecoms and restaurants companies. Examples of Samsung Device eXperience's customers include America Movil, Comcast Xfinity and McDonald's. Samsung Device eXperience has commercial and technical partners like Pixar Animation Studios, National Association for Stock Car Auto Racing (NASCAR) and Walt Disney Animation Studios. Examples of Samsung Device eXperience's suppliers include Anzu.io, PallyCon and Operative.

Analysis

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Analysis

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Samsung Device eXperience

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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