Samsung Device eXperience, a privately owned company headquartered in South Korea, operates under Samsung Electronics (Holding) and has Samsung Ads as a subsidiary. Founded in 1969, the company employs approximately 161,540 individuals and reported $128.4B in revenue as of 2024. As a tier 1 media tech buyer, the company specializes in digital signage and professional display, functioning as a multinational manufacturing conglomerate.

2024 Revenue

Founded

1969

Headcount

161,531

Headquarters

South Korea

Primary Segment

Digital signage and professional display

Ownership

Privately Owned

Deployments

59

News Summary:

Samsung announced a partnership with Telus to provide an AI-capable radio intelligent controller (RIC) for Telus's Open RAN infrastructure. This project supports Telus's plan to launch Canada's first virtualised commercial-grade Open RAN network. The RIC uses AI for automation and analytics, including energy efficiency and service monitoring. Separately, Samsung launched a global ad campaign, “SmartThings Meets AI Home,” promoting its AI-enabled innovations and SmartThings platform, which connects Samsung smart home devices. The campaign was developed by Cheil Worldwide.

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Samsung Device eXperience offers 11 products in the pro AV, media tech and telecoms tech industries. Samsung Device eXperience's product portfolio comprises of connectivity infrastructure, digital signage and professional display and enterprise and telecoms software.
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Samsung Device eXperience's revenues were over $1B in 2024. Caretta Research has split Samsung Device eXperience's revenue into 4 different product categories, the largest of which is digital signage displays. For full access to Samsung Device eXperience's revenue breakdown subscribe to Caretta Portal.
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Samsung Device eXperience's customers primarily consist of telecoms companies. Examples of Samsung Device eXperience's customers include Telus, America Movil and Comcast Xfinity. Samsung Device eXperience has partners like National Association for Stock Car Auto Racing (NASCAR). Examples of Samsung Device eXperience's suppliers include Operative, PallyCon and Anzu.io.

Example Customers

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Example Suppliers

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Example Partners

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