Samsung Device eXperience

http://www.samsung.com
https://www.linkedin.com/company/samsung-electronics/

Samsung Device eXperience (SDX) is a privately owned South Korean enterprise software and telecoms software provider. Founded in 1969, it is a subsidiary of Samsung Electronics (Holding), a multinational manufacturing conglomerate. As of 2024, SDX employs over 161,540 people and generates annual revenues exceeding $1 billion. Samsung Ads is listed as one of its subsidiaries.

2024 Revenue

Founded

1969

Headcount

161,531

Headquarters

South Korea

Primary Segment

Set-top boxes

Ownership

Privately Owned

Deployments

News Summary:

Samsung announced a partnership with Telus to provide an AI-capable radio intelligent controller (RIC) for Telus's Open RAN infrastructure. This project supports Telus's plan to launch Canada's first virtualised commercial-grade Open RAN network. The RIC uses AI for automation and analytics, including energy efficiency and service monitoring. Separately, Samsung launched a global ad campaign, “SmartThings Meets AI Home,” promoting its AI-enabled innovations and SmartThings platform, which connects Samsung smart home devices. The campaign was developed by Cheil Worldwide.

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Samsung Device eXperience offers 4 products in the media tech and telecoms tech industries. Samsung Device eXperience's product portfolio comprises of connectivity infrastructure, set-top boxes and enterprise and telecoms software.

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Samsung Device eXperience's revenues were over $1B in 2024. Caretta Research has split Samsung Device eXperience's revenue into 4 different product categories, the largest of which is streaming/OTT/IP set-top boxes. For full access to Samsung Device eXperience's revenue breakdown subscribe to Caretta Portal.

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Dec

3rd

2025

06:07

B2B Tag

Optus flags up to 470,000 Samsung phones may fail emergency calls

Optus has warned regulators that up to 470,000 Samsung devices on its network may be unable to call triple zero, in what it describes as a "worst-case scenario". The revelation came during Australian Senate estimates hearings as operators continue testing hundreds of thousands of handsets following the shutdown of Australia's 3G network.

Telecompaper

Dec

2nd

2025

18:30

B2B Tag

Report: LatAm smartphone shipments at highest levels since 2015

A report from Omdia reveals that Latin America’s smartphone market grew 1 per cent YoY in Q3 2025, with shipments reaching 35.2 million units, the highest quarterly level since Q4 2015. The region’s resilience amid economic uncertainty, cautious inventory management, and moderate consumption was reflected in shipments across top vendors.

Advanced Television

Dec

2nd

2025

09:20

B2B Tag

Realme, Redmi smartphones lead Russian market

Smartphones from Realme, Redmi, Samsung and Tecno lead the Russian market by unit sales this autumn, according to the mobile and electronics retail chain M.Video. Flagship devices from Apple and Samsung led by revenues. The Realme Note 60X 3/64 GB was the best-seller by units, followed by the Redmi A5 3/64 GB and 4/128 GB, Redmi Note 14 8/256 GB, Samsung Galaxy A16 8/256 GB, Redmi A3X 3/64 GB, Samsung Galaxy A56 8/256 GB, Tecno Spark Go 2 4/128 GB and 3/64 GB, and Redmi 14С 8/256 GB.

Telecompaper

Dec

2nd

2025

07:52

Emerging Tech, B2B Tag

Wearable band shipments up 3% in Q3, market value surges to USD 12 bln

The global wearable band market shipped 54.6 million devices in the third quarter of 2025, up just 3 percent year on year, according to the latest data from Omdia.

Telecompaper

Dec

1st

2025

10:16

B2B Tag

Apple owners most loyal smartphone customers - MTS

Over half of smartphone customers on the MTS network in Russia who purchased new devices this year (52%) bought new models from the same vendors, according to the operator. The share is up 10 percent year-on-year. Apple leads by loyalty with 79 percent renewing their choice for an iPhone, down only slightly from 80 percent a year ago. Realme follows with 69 percent (up from 17 percent), and Xiaomi was at 60 percent (up from 41 percent). Samsung follows with 43 percent (up from 37 percent).

Telecompaper

Nov

30th

2025

14:36

B2B Tag

Samsung to train 9,400 youth for retail careers in India

Samsung is expanding its Digital & Offline Skills Training (DOST) Sales Programme in India. The project is designed to train 9,400 young individuals from underserved backgrounds for frontline retail roles, supporting India's need for a skilled workforce.

Telecompaper

Nov

28th

2025

18:56

B2B Tag

Slowing TV Set Sales: Don't See What You Want To See?

Will the slowing of TV set sales affect connected TV (CTV) business -- including new TV operating systems on smart TVs? Let's take another look. In the second quarter of this year, global TV shipments hit its biggest snag of the year so far -- down 2.1% year-over-year, according to data from technology researcher Omdia.

MediaPost

Nov

28th

2025

11:18

Management Changes, B2B Tag

Samsung names Willem Visser President of Benelux operations

Samsung has announced the appointment of Willem Visser as the new President of Samsung Benelux B.V., overseeing the company's operations in the Netherlands, Belgium, and Luxembourg. In this role, Visser will be responsible for strategic growth, innovation initiatives, and market expansion across the region.

Telecompaper

Nov

25th

2025

09:41

B2B Tag

Bright TV channel comes to Samsung TVs in Netherlands

Samsung has added the Dutch channel Bright TV to its free Samsung TV Plus service on smart TVs in the Netherlands. The 24/7 channel focuses on technology and innovation, building on the Bright magazine and website covering tech news and gadgets. The channel was developed by Bright's publisher PXR, together with WPP Media, Talpa Media and Your Channels.

Telecompaper

Nov

21st

2025

08:16

B2B Tag

SEA smartphone shipments down 1%, Samsung, Transsion market leaders in Q3

The SEA smartphone market declined by 1 percent year-on-year in the third quarter of 2025, with total shipments reaching 25.6 million units. This was the third consecutive quarter of year-on-year smartphone market decline, according to a report from Omdia. Despite the overall decline, the market saw major shifts in vendor performance. The report shows Samsung and Transsion tied for the largest market share, each holding 18 percent of shipments.

Telecompaper

Nov

21st

2025

07:09

Management Changes, B2B Tag

Samsung mobile chief Roh promoted to co-CEO

Samsung Electronics has promoted TM Roh to CEO, as well as confirming him as Head of the Device eXperience (DX) division. He will serve as co-CEO alongside the head of the Device Solutions (DS) division, Young Hyun Jun, who already is vice chairman and CEO.

Telecompaper

Nov

19th

2025

12:31

B2B Tag

NBC's 1st Look Presents - Extra Mile Club Returns with a Journey Through Historic, Breathtaking Scotland

NBC's 1st Look Presents - Extra Mile Club Returns with a Journey Through Historic, Breathtaking Scotland Step inside the world of luxury travel advisors, where passion meets possibility NEW YORK, Nov. 19, 2025 /PRNewswire/ -- Imagine turning your love of travel into a career that takes you around the world, connects you with extraordinary people and lets you craft unforgettable experiences.

PR Newswire

Samsung Device eXperience's customers primarily consist of media and TV services and telecoms services companies. Examples of Samsung Device eXperience's customers include KDDI, OSN and Telus. Examples of Samsung Device eXperience's suppliers include Operative, DoveRunner and Anzu.io.

Analysis

Data

Analysis

Data

Samsung Device eXperience

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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