Publica, a privately owned company headquartered in the US and a subsidiary of Integral Ad Science (IAS), was founded in 2016 and employs approximately 170 individuals. The company specializes in TV and streaming ad tech, reporting $32.0M in revenue as of 2024. Functioning as an ad tech company, Publica creates CTV Ad Server solutions and sell-side programmatic platform solutions.
Publica Properties Establishment announced on an unspecified date the appointment of McLaren Construction for a £132 million refurbishment and extension project at 318 Oxford Street. This project involves repurposing the former House of Fraser department store, originally built in 1937 and previously occupied by DH Evans, into a 34,000 square meter mixed-use development. The project was announced again on an unspecified date. Separately, Jacques Priol, president of the Data Publica Observatory, predicted on February 8, 2024, that 200 to 300 community projects integrating AI would be underway in 2024.
Publica offers 2 products in the media tech industry. Publica's product portfolio comprises of tV and streaming ad tech and video processing and playout.
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Publica's revenues were less than $50M in 2024. Caretta Research has split Publica's revenue into 2 different product categories, the largest of which is video ad decisioning servers. For full access to Publica's revenue breakdown subscribe to Caretta Portal.
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Publica's customers primarily consist of tV and streaming ad tech, telecoms and media Production companies. Examples of Publica's customers include T-Mobile, E.W. Scripps Company and Paramount Advertising. Publica has commercial and technical partners like TripleLift, Kargo and Samsung Ads. Publica has suppliers like Snowflake.
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