Publica is a privately owned US-based ad technology company founded in 2016. Specializing in connected TV (CTV) ad server solutions and sell-side programmatic platforms, Publica employs approximately 170 people. Acquired by Integral Ad Science (IAS) in 2021, the company's most recent revenue (as of 2024) was less than $50 million.

2024 Revenue

Founded

2016

Headcount

166

Headquarters

US

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

Deployments

27

News Summary:

Publica Properties Establishment announced on an unspecified date the appointment of McLaren Construction for a £132 million refurbishment and extension project at 318 Oxford Street. This project involves repurposing the former House of Fraser department store, originally built in 1937 and previously occupied by DH Evans, into a 34,000 square meter mixed-use development. The project was announced again on an unspecified date. Separately, Jacques Priol, president of the Data Publica Observatory, predicted on February 8, 2024, that 200 to 300 community projects integrating AI would be underway in 2024.

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Publica offers 2 products in the ad tech and media tech industries. Publica's product portfolio comprises of tV and streaming ad tech and video processing and playout.
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Publica's revenues were less than $50M in 2024. All the revenue comes from video ad decisioning servers.
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Publica's customers primarily consist of data, targeting and identity and broadcast television and radio companies. Examples of Publica's customers include Hearst Television, LiveRamp and Atresmedia. Publica has commercial and technical partners like TripleLift, Kargo and Samsung Ads.

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