Publica is a privately-owned US-based ad technology company founded in 2016. Specializing in premium video and connected TV (CTV) advertising, it offers ad server and sell-side programmatic platform solutions. Employing approximately 170 people, Publica generated roughly $25 million in revenue in 2023. The company was acquired by Integral Ad Science (IAS) in 2021.
Publica Properties Establishment announced on an unspecified date the appointment of McLaren Construction for a £132 million refurbishment and extension project at 318 Oxford Street. This project involves repurposing the former House of Fraser department store, originally built in 1937 and previously occupied by DH Evans, into a 34,000 square meter mixed-use development. The project was announced again on an unspecified date. Separately, Jacques Priol, president of the Data Publica Observatory, predicted on February 8, 2024, that 200 to 300 community projects integrating AI would be underway in 2024.
Publica's customers primarily consist of broadcast television and radio and advertising Services companies. Examples of Publica's customers include LiveRamp, Atresmedia and Hearst Television. Publica has commercial and technical partners like TripleLift, Kargo and Samsung Device eXperience.
Subscribe for full access to Publica's products in full detail 
