Publica is a privately owned US-based ad technology company founded in 2016. Specializing in connected TV (CTV) ad server solutions and sell-side programmatic platforms, Publica employs approximately 170 people. Acquired by Integral Ad Science (IAS) in 2021, the company's most recent revenue (as of 2024) was less than $50 million.
Publica Properties Establishment announced on an unspecified date the appointment of McLaren Construction for a £132 million refurbishment and extension project at 318 Oxford Street. This project involves repurposing the former House of Fraser department store, originally built in 1937 and previously occupied by DH Evans, into a 34,000 square meter mixed-use development. The project was announced again on an unspecified date. Separately, Jacques Priol, president of the Data Publica Observatory, predicted on February 8, 2024, that 200 to 300 community projects integrating AI would be underway in 2024.
Publica offers 2 products in the media tech and ad tech industries. Publica's product portfolio comprises of tV and streaming ad tech and video processing and playout.
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Publica's revenues were less than $50M in 2024. Caretta Research has split Publica's revenue into 2 different product categories, the largest of which is video ad decisioning servers. For full access to Publica's revenue breakdown subscribe to Caretta Portal.
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Publica's customers primarily consist of data, targeting and identity and broadcast television and radio companies. Examples of Publica's customers include Atresmedia, LiveRamp and Hearst Television. Publica has commercial and technical partners like TripleLift, Kargo and Samsung Ads.
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