Publica is a privately held ad tech company founded in 2016 and headquartered in the United States. The company specializes in providing real-time bidding (RTB) and programmatic platform solutions for connected TV (CTV) advertising. Publica's CTV Ad Server solutions and sell-side programmatic platform enable publishers to manage and optimize their CTV ad inventory, while its demand-side platform allows advertisers to target and deliver ads to specific audiences across CTV devices. In 2021, Publica was acquired by Integral Ad Science (IAS), a leading global provider of digital media quality and verification solutions. As of 2022, Publica has a team of approximately 80 employees and generates less than $25 million in annual revenue.

2023 Revenue

Founded

2016

Headcount

170

Headquarters

US

Primary Segment

Premium video and CTV

Ownership

Privately Owned

Deployments

6

News Summary:

Publica Properties Establishment appointed McLaren Construction to carry out a £132 million refurbishment and extension of 318 Oxford Street. The project will transform the former House of Fraser department store into a 34,000 square metre mixed-use development, restoring the art deco landmark built in 1937. The development will feature a mix of retail, office, and residential spaces. In related news, the company's president, Jacques Priol, predicted that there will be 200 to 300 community projects integrating artificial intelligence by 2024.

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Publica offers products in the ad tech and media tech industries. Publica's product portfolio comprises of premium video and CTV, ad measurement and verification and video processing and playout.
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Publica's revenues were less than $50M in 2023. Caretta Research has split Publica's revenue into 3 different product categories, the largest of which is video ad decisioning servers. For full access to Publica's revenue breakdown subscribe to Caretta Portal.
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Publica's customers primarily consist of broadcast television and radio and ad measurement and verification companies. Examples of Publica's customers include Hearst Television, Atresmedia and LiveRamp. Publica has commercial and technical partners like Samsung Device eXperience, Kargo and TripleLift.

Example Customers

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Example Partners

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