Publica, a US-headquartered subsidiary of Integral Ad Science (IAS) since its acquisition in 2021, was founded in 2016. With approximately 170 employees, the company reported $32.0M in revenue as of 2024. Specializing in TV and streaming ad tech, Publica develops CTV Ad Server solutions and sell-side programmatic platform solutions.
Publica Properties Establishment announced on an unspecified date the appointment of McLaren Construction for a £132 million refurbishment and extension project at 318 Oxford Street. This project involves repurposing the former House of Fraser department store, originally built in 1937 and previously occupied by DH Evans, into a 34,000 square meter mixed-use development. The project was announced again on an unspecified date. Separately, Jacques Priol, president of the Data Publica Observatory, predicted on February 8, 2024, that 200 to 300 community projects integrating AI would be underway in 2024.
Publica offers 2 products in the media tech industry. Publica's product portfolio comprises of video processing and playout and tV and streaming ad tech.
Subscribe for full access to Publica's products in full detail
Publica's revenues were less than $50M in 2024. Caretta Research has split Publica's revenue into 2 different product categories, the largest of which is video ad decisioning servers. For full access to Publica's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Publica's revenue in full detail
Publica's customers primarily consist of media Production, tV and streaming ad tech and telecoms companies. Examples of Publica's customers include E.W. Scripps Company, Paramount Advertising and T-Mobile. Publica has commercial and technical partners like TripleLift, Kargo and Samsung Ads. Publica has suppliers like Snowflake.
Subscribe for full access to Publica's products in full detail 
