Index Exchange, privately owned and headquartered in Canada, was founded in 2003 and employs approximately 600 individuals. The company reported $30.5M in revenue as of 2024, functioning as a tier 2 media tech buyer. It specializes in RTB and programmatic solutions, offering an omnichannel programmatic advertising marketplace. The company operates as a global ad tech company with offices in Canada and the UK, owning and operating its data centers worldwide to minimize latency for its partners.
On July 30, 2026, reports highlighted increasing risks for the advertising ecosystem, citing the advancement of lawsuits relying on the Bulk Data Transfer Rule. Specifically, on June 16, 2026, Judge Matthew Kennelly of the U.S. District Court for the Northern District of Illinois denied a motion to dismiss in *Baker v. Index Exch. Inc.* This case is among several filed in late 2025 and early 2026 that utilize the Department of Justice’s 2025 Bulk Sensitive Data Rule to assert a “crime-tort” theory under the Electronic Communications Privacy Act (ECPA). Previously, on July 24, 2026, news outlined that the US District Court for the Northern District of Illinois had denied a motion to dismiss a putative class action complaint on June 16, 2026, alleging federal Wiretap Act violations, where the plaintiff’s claim was based on an alleged breach of the US Department of Justice’s Bulk Data Rule.
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Index Exchange offers products in the ad tech and services industry. Index Exchange's product portfolio comprises of RTB and programmatic.
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Index Exchange's revenues were less than $50M in 2024. All the revenue comes from supply side platform (SSP).
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Index Exchange has customers like A+E Global Media. Index Exchange has commercial and technical partners like Google, FreeWheel and Synamedia. Index Exchange has suppliers like FreeWheel.
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