Index Exchange, a privately owned Canadian company founded in 2003, operates a global programmatic advertising marketplace. Employing approximately 600 people with offices in Canada and the UK, the company focuses on real-time bidding (RTB) and omnichannel solutions. Index Exchange owns and manages its global data centers. In 2023, its revenue was below $50 million.
Index Exchange CEO Andrew Casale stated on an unspecified date last week that curation represents the most significant shift in programmatic advertising since header bidding, a trend gaining momentum in the industry. Separately, Index Exchange's Chief Marketing Officer, Lori Goode, commented on an unspecified date that the transformation of retailers into media powerhouses is creating omnichannel strategy opportunities, although balancing these differing business models remains a challenge. Furthermore, Index Exchange clarified on an unspecified date that it does not intend to eliminate demand-side platforms such as The Trade Desk and Google’s Display and Video 360, emphasizing the importance of collaboration between publishers and buyers.
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Index Exchange offers products in the ad tech industry. Index Exchange's product portfolio comprises of RTB and programmatic.
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Index Exchange's revenues were less than $50M in 2023. All the revenue comes from supply side platform (SSP).
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Index Exchange has customers like A+E Networks. Index Exchange has commercial and technical partners like Neustar, Google and Synamedia. Index Exchange has suppliers like FreeWheel.
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