News Summary:
On October 6, 2026, Hivestack by Perion released a guide detailing programmatic video advertising, noting that roughly nine in ten digital display dollars now move through programmatic channels, with video representing the fastest-growing segment of that spend. The guide elucidated formats, real-time auction mechanisms, and key performance indicators for programmatic video campaigns. Previously, on October 5, 2026, the company discussed the evolution of DOOH (Digital Out-of-Home) ad server automation, highlighting that features like real-time decisioning, unified auctions, and single platforms for direct and programmatic delivery are now industry standard, shifting the focus to an ad server's broader connectivity beyond individual DOOH networks. This followed observations from DMEXCO 2026 on September 28, 2026, which indicated that advertisers often manage DOOH, social, and Connected TV campaigns as separate initiatives, each with distinct briefs, timelines, and dashboards. Earlier, on September 24, 2026, Perion's Costco TV Network successfully executed a multi-month campaign for a dry eye relief drops brand, aiming to promote the product and drive purchases at Costco.
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