Adtelligent (formerly Verta Media), a privately owned US-based advertising technology company founded in 2008, provides comprehensive in-house solutions for publishers and advertisers in the real-time bidding (RTB) and programmatic advertising space. Employing approximately 100 people, the company reported revenues under $10 million in 2023. It maintains headquarters in the US and has additional offices in Ukraine.
Statista studies project global digital ad fraud costs to nearly double, rising from $88 billion in 2023 to $172 billion by 2028, with an approximate 14% annual growth rate. Although the fraud's share of overall ad spending may remain consistent, fraud tactics are becoming increasingly sophisticated. Separately, DMEXCO, described as Europe’s leading digital marketing and tech event, convened business leaders, digital marketers, ad tech vendors, and industry experts to explore innovations, trends, and ideas in marketing and advertising on unspecified dates. The event focused on the creative application of new technologies within the industry. A further report notes the inefficiencies of manual ad space buying and management, contrasting it with the speed and efficiency of ad servers using automation to target audiences. Finally, a separate report indicates that three-quarters of U.S. consumers are increasing their media consumption through streaming subscriptions and connected TV devices, leading to a shift away from traditional television towards streaming services such as Netflix, Hulu, and YouTube TV.
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Adtelligent offers 4 products in the ad tech and media tech industries. Adtelligent's product portfolio comprises of RTB and programmatic and video processing and playout.
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Adtelligent's revenues were less than $10M in 2023. Caretta Research has split Adtelligent's revenue into 4 different product categories, the largest of which is supply side platform (SSP). For full access to Adtelligent's revenue breakdown subscribe to Caretta Portal.
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Adtelligent's customers primarily consist of broadcast television and radio and streaming services companies. Examples of Adtelligent's customers include Megogo, Starlight Media and 1+1 media. Adtelligent has commercial and technical partners like Fraudlogix and 152 Media.
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