Adtelligent, also known as Verta Media, is a privately owned company headquartered in the US. Founded in 2008, it employs approximately 100 people and provides advertising services. The company functions as a global advertising technology provider, delivering full-stack in-house solutions designed for both publishers and advertisers, and maintains additional offices in Ukraine.
On April 28, 2026, Adtelligent released an article discussing retail media's role as a new engine of digital advertising growth for e-commerce, highlighting its potential to monetize traffic and boost sales using first-party data and targeted advertising, with some experts projecting it to surpass other digital ad formats by 2027. Previously, on April 21, the company published insights related to the RAU Expo 2026, an annual industry exhibition for retail development and commercial real estate in Ukraine. On April 20, Adtelligent announced its Q1 2026 retail media product updates, which focused on enhancing the flexibility, transparency, and usability of its Retail Media Platform to offer retailers and advertisers greater control over sponsored format creation, deployment, and tracking while ensuring simple, safe, and scalable integrations. Earlier, on April 17, Adtelligent shared an article exploring how mobile data can replace third-party cookies as the industry seeks alternatives due to cookies' inconsistency across platforms and browsers. This followed an April 15 publication from Adtelligent detailing the importance of the 35ms ad server standard for retail media, noting ad latency as a hidden revenue drainer for networks underinvesting in technical infrastructure.
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Adtelligent offers 4 products in the ad tech and services and media tech industries. Adtelligent's product portfolio comprises of RTB and programmatic and video processing and playout.
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Adtelligent's revenues were less than $25M in 2023. Caretta Research has split Adtelligent's revenue into 4 different product categories, the largest of which is supply side platform (SSP). For full access to Adtelligent's revenue breakdown subscribe to Caretta Portal.
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Adtelligent's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of Adtelligent's customers include 1+1 media, Megogo and Starlight Media. Adtelligent has commercial and technical partners like Fraudlogix and 152 Media.
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