152 Media

152 Media

http://www.152media.com
https://www.linkedin.com/company/152-media/

152 Media, a privately owned company headquartered in the United States, was founded in 2011 and operates with approximately 40 employees. The company specializes in monetisation solutions for publishers, offering expertise in RTB and programmatic advertising.

2024 Revenue

Founded

2011

Headcount

33

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Privately Owned

News Summary:

N/A

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152 Media offers products in the ad tech and services industry. 152 Media's product portfolio comprises of RTB and programmatic.

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152 Media's revenues were less than $10M in 2024. All the revenue comes from ad exchange.

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Aug

31st

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

Why AI Is Redefining How Advertisers Find the Right Audience

For years, digital advertising has relied on the same core signals: keywords, audience segments, demographic data, browsing behavior, and third-party identifiers. While these methods have delivered results, they are becoming increasingly limited in a privacy-first, AI-driven ecosystem.

Aug

31st

2026

06:30

B2B Tag, Marketing and Promotional Activities, Operational Performance

Q4: What Advertisers need to configure before October 1

Q4 is not the time to start preparing for peak demand. It is the time to capitalize on the preparation you already made. The final quarter of the year is traditionally the most competitive period in digital advertising.

Aug

31st

2026

06:30

Artificial Intelligence, Marketing and Promotional Activities

The Next Chapter of Programmatic Advertising

The programmatic advertising industry is entering a new phase. For years, the ecosystem was largely built around one fundamental model: content generates traffic, traffic generates ad impressions, and a complex chain of intermediaries connects that inventory with advertisers.

Aug

31st

2026

06:30

B2B Tag, Marketing and Promotional Activities

Q4: What Publishers need to configure before October 1

Q4 is not the time to start preparing for peak demand. It is the time to capitalize on the preparation you already made. The final quarter of the year is traditionally the most competitive period in digital advertising.

Aug

3rd

2026

06:30

Emerging Tech, B2B Tag, Marketing and Promotional Activities

Why 152 Media Is the Partner of Choice for In

The In-App advertising ecosystem has never been more competitive. Privacy changes, increasing supply, evolving user behavior, and growing pressure on CPMs mean that maximizing app revenue today requires far more than simply connecting to an SSP.

Aug

3rd

2026

06:30

Emerging Tech, B2B Tag, Digital Transformation Initiatives

Inside 152 Media: Our Approach to Every Publisher Integration

At 152 Media, we don’t do «one-size-fits-all.» When a publisher trusts us with their programmatic revenue, we don’t just hand over a generic script and walk away. Every site has its own audience, its own design, and its own unique set of headaches.

Jun

30th

2026

01:00

Content Curation and Inventory Quality

In an era of programmatic complexity, transparency is often sacrificed for scale. Buyers frequently ask themselves: Am I reaching my audience on high-quality sites, or simply filling ad slots on low-value inventory? Without strict control, your media budget can be diluted by inefficient placement, leaving your campaigns exposed to environments that don’t reflect your brand’s standards.

Jun

30th

2026

01:00

Curation in LATAM

For years, programmatic advertising promised a more efficient, automated, and scalable media buying process. However, as the ecosystem became more complex, agencies began facing an increasingly obvious challenge: too much supply, too many intermediaries, and less and less transparency.

May

29th

2026

01:00

Emerging Tech, B2B Tag

Programmatic Advertising Before Major Global Events

As we approach major global events like the World Cup, we consistently see a structural shift in programmatic dynamics, driven by a sharp increase in advertiser demand, budget fluidity, and competition for high-quality inventory. From a technical standpoint, this is where curation becomes critical.

May

26th

2026

01:00

Emerging Tech, B2B Tag

The Hidden Value of Header Bidding Optimization

For many publishers, header bidding is already part of their monetization strategy. But implementing header bidding and truly optimizing it are two very different things. At 152 Media, we’ve seen firsthand how many publishers unknowingly leave significant revenue on the table due to inefficient setups, unnecessary bid requests, poor timeout configurations, low-performing demand partners, or wrappers that are not tailored to their traffic behavior.

May

26th

2026

01:00

Emerging Tech, B2B Tag

The Rise of Curated Demand in Programmatic Advertising

Over the last decade, programmatic advertising has transformed the digital advertising ecosystem. What started as a way to automate media buying has evolved into one of the most complex and data-driven industries in the world. Today, agencies and advertisers have access to an enormous number of exchanges, SSPs, DSPs, data providers, inventory sources, formats, and optimization tools.

Apr

26th

2026

18:30

Party Data for Publishers

The ecosystem has already changed. This isn’t something “coming soon”, it’s happening now. Today, user privacy and consent are not just a legal matter, they are directly tied to revenue. At 152 Media, we see this every day: Most buyers, DSPs, and exchanges are already filtering (or outright rejecting) bid requests without valid consent.

Example Partners

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