Beachfront Media, a privately owned US-based company founded in 2007, provides a sell-side ad server specializing in real-time bidding (RTB) and programmatic advertising for convergent television. Employing approximately 60 people, the company's technology facilitates unified ad serving and monetization across various television and video platforms, encompassing connected TV (CTV), set-top box video on demand, linear television spots, and national addressable television. In 2023, Beachfront Media reported revenues under $10 million.
Seedtag acquired Beachfront Media, a sell-side platform with direct access to CTV inventory, on an unspecified date. This acquisition followed Seedtag's launch of its Contextual TV offering for connected TV advertising. Industry research from Forrester and Jounce Media detailed the complexities and opportunities in the programmatic CTV advertising landscape, noting the increasing complexity for media buyers and sellers to manage and monetize premium ad inventory as connected TV and streaming adoption rises. Separately, Beachfront Media's Marni Rommel discussed CTV advertising gains from more powerful contextual signals. A report from Xumo indicated that FAST channels are gaining traction, with average viewers spending significant time with free streaming services.
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Beachfront Media offers 2 products in the ad tech industry. Beachfront Media's product portfolio comprises of RTB and programmatic.
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Beachfront Media's revenues were less than $10M in 2023. Caretta Research has split Beachfront Media's revenue into 2 different product categories, the largest of which is ad exchange. For full access to Beachfront Media's revenue breakdown subscribe to Caretta Portal.
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Beachfront Media's customers primarily consist of entertainment Providers and telecoms companies. Examples of Beachfront Media's customers include Dish Network, Paramount Global and Frontier Communications. Beachfront Media has commercial and technical partners like Oracle, TransUnion and Yahoo!.
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