Triton Digital, a privately owned company headquartered in the US and a subsidiary of iHeartMedia, operates as a digital audio technology and advertising firm and a tier 2 media tech buyer. Founded in 2016, the company functions with approximately 250 employees and reported $60.0M in revenue as of 2024. It specializes in RTB and programmatic advertising. Triton Digital, formerly Triton Media Group, also offers Webcast Metrics, an online audio measurement service, and Podcast Metrics, an IAB certified podcast measurement service.
On April 23, 2026, Omny Studio, a Triton Digital platform, observed the podcasting industry's expansion beyond traditional audio into video content, driven by evolving audience behaviors that unlock new avenues for content discovery, engagement, and monetization. Previously, on April 22, Triton Digital announced the release of its March 2026 U.S. Podcast Ranker, which covered the reporting period from March 2 to March 29, 2026, as measured by the company's Podcast Metrics service. This followed the April 21 news that "Mamamia Out Loud" maintained its leading position in Triton Digital's Podcast Ranker for March 2026, growing its listenership by 21.64% from February to 1,220,628. Earlier, on April 20, Commercial Radio & Audio (CRA) partnered with Triton Digital to publish the March results for the Australian Podcast Ranker, also identifying "Mamamia Out Loud" as the top podcast and "Hamish and Andy" as second. The Australian report further noted that 30% of health and fitness listeners planned to seek professional financial advice.
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Triton Digital offers 6 products in the media tech and ad tech and services industries. Triton Digital's product portfolio comprises of connectivity and distribution services, RTB and programmatic and audio.
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Triton Digital's revenues were less than $100M in 2024. Caretta Research has split Triton Digital's revenue into 6 different product categories, the largest of which is media Content delivery networks (CDNs). For full access to Triton Digital's revenue breakdown subscribe to Caretta Portal.
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Triton Digital's customers primarily consist of broadcast Media Production and Distribution, media and TV services and technology, Information and Media companies. Examples of Triton Digital's customers include Grupo Globo, BBC Studios and CBC/Radio-Canada. Triton Digital has commercial and technical partners like Optable, Frequency Networks and FreeWheel. Examples of Triton Digital's suppliers include Paneda and Magnite.
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