Triton Digital, a privately owned company headquartered in the US, operates as a subsidiary of iHeartMedia. Formerly known as Triton Media Group, the company, founded in 2016, employs approximately 250 individuals and reported $60.0M in revenue as of 2024. It functions as a tier 2 media tech buyer. Specializing in RTB and programmatic solutions, Triton Digital operates as a digital audio technology and advertising company. It provides Webcast Metrics, an online audio measurement service, and Podcast Metrics, which is an IAB certified podcast measurement service.
On September 10, 2026, Triton Digital activated Demos+ Demographic Targeting within its Triton Ad Platform, allowing advertisers to select podcast shows and episodes by audience profiles, including demographics, media behavior, and purchase intent, rather than solely by genre. This capability, built on the company's survey-based Demos+ podcast audience measurement, became immediately available to publishers with audiences in the United States, Australia, and the Netherlands. Earlier, on September 2, Triton Digital and RCS connected RCS broadcast playout software with Triton’s programmatic advertising platform, enabling participating stations to monetize over-the-air radio inventory through automated data-driven buying workflows. This integration followed the strategic partnership announced on August 31, which brought programmatic advertising capabilities to over-the-air radio by connecting RCS's software with Triton's platform.
Similar Companies
Subscribe for full access to Triton Digital's profile
Triton Digital offers 6 products in the media tech and ad tech and services industries. Triton Digital's product portfolio comprises of RTB and programmatic, audio and connectivity and distribution services.
Subscribe for full access to Triton Digital's products in full detail
Triton Digital's revenues were less than $100M in 2024. Caretta Research has split Triton Digital's revenue into 6 different product categories, the largest of which is media Content delivery networks (CDNs). For full access to Triton Digital's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Triton Digital's revenue in full detail
Triton Digital's customers primarily consist of broadcast Media Production and Distribution, technology, Information and Media and broadcast television and radio companies. Examples of Triton Digital's customers include Grupo Globo, CBC/Radio-Canada and South African Broadcasting Corporation. Triton Digital has commercial and technical partners like Frequency Networks, Optable and FreeWheel. Examples of Triton Digital's suppliers include Paneda and Magnite.
Example Customers
Subscribe for full access to Triton Digital's profile
Example Suppliers
Subscribe for full access to Triton Digital's profile
Example Partners
Subscribe for full access to Triton Digital's profile
Subscribe for full access to Triton Digital's products in full detail 
