Triton Digital, a privately owned company headquartered in the US, operates as a subsidiary of iHeartMedia. Formerly known as Triton Media Group, the company, founded in 2016, employs approximately 250 individuals and reported $60.0M in revenue as of 2024. It functions as a tier 2 media tech buyer. Specializing in RTB and programmatic solutions, Triton Digital operates as a digital audio technology and advertising company. It provides Webcast Metrics, an online audio measurement service, and Podcast Metrics, which is an IAB certified podcast measurement service.
On July 30, 2026, Triton Digital released its Canada Podcast Ranker for the June 2026 reporting period, as measured by its Podcast Metrics measurement service. Previously, on July 23, the company announced its U.S. Podcast Ranker for June 2026, also measured by its Podcast Metrics service. Earlier on July 22, Triton Digital published the Australian Podcast Ranker data for June 2026, providing insights from June 1-30. On the same day, Triton Digital was named as an integration partner for Comscore's new transcript-level targeting and measurement service, which helps advertisers programmatically activate across streaming and podcast inventory using episode-level intelligence, alongside platforms such as Spotify, SiriusXM, Acast, and Libsyn.
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Triton Digital offers 6 products in the ad tech and services and media tech industries. Triton Digital's product portfolio comprises of connectivity and distribution services, RTB and programmatic and audio.
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Triton Digital's revenues were less than $100M in 2024. Caretta Research has split Triton Digital's revenue into 6 different product categories, the largest of which is media Content delivery networks (CDNs). For full access to Triton Digital's revenue breakdown subscribe to Caretta Portal.
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Triton Digital's customers primarily consist of technology, Information and Media, broadcast television and radio and broadcast Media Production and Distribution companies. Examples of Triton Digital's customers include South African Broadcasting Corporation, CBC/Radio-Canada and Grupo Globo. Triton Digital has commercial and technical partners like Optable, FreeWheel and Frequency Networks. Examples of Triton Digital's suppliers include Paneda and Magnite.
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