Triton Digital, a privately owned US-based company founded in 2016 (though operating under a previous name), is a digital audio technology and advertising firm with approximately 210 employees and headquarters in Los Angeles. A subsidiary of iHeartMedia, Triton Digital's primary offerings include real-time bidding (RTB) and programmatic advertising solutions. The company also provides Webcast Metrics and Podcast Metrics, online measurement services for audio and podcasts, respectively, with the latter holding IAB certification. In 2023, the company reported revenues of approximately $50 million.
Triton Digital released the February 2025 U.S. Podcast Ranker, showing NPR News Now and Up First in first and second place, respectively, unchanged from January. Separately, the February 2025 Triton Digital Podcast Ranker also showed The Mel Robbins Podcast maintaining its number one position in the Top 100, after rising nineteen spots in January, reaching 1,767,699 monthly listeners and over 3.1 million monthly downloads in February. On March 12, 2025, Triton Digital announced an order for a complete DAB platform from Paneda, installed in the Czech Republic for the national broadcaster Broadcast Services. The company also participated in Radio Days Europe 2025 in Athens, Greece.
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Triton Digital offers 3 products in the ad tech industry. Triton Digital's product portfolio comprises of RTB and programmatic.
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Triton Digital's revenues were less than $100M in 2023. Caretta Research has split Triton Digital's revenue into 3 different product categories, the largest of which is ad servers. For full access to Triton Digital's revenue breakdown subscribe to Caretta Portal.
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