Exads, a privately owned Irish ad technology company founded in 2013 and part of ExoGroup, employs approximately 70 people. Specializing in white-label ad serving solutions, Exads provides a range of customizable platforms to agencies, publishers, and advertisers. These offerings include sell-side and connected TV (CTV) ad servers, demand-side platforms (DSPs), supply-side platforms (SSPs), retail media solutions, and ad networks, facilitating real-time bidding (RTB) and programmatic advertising. In 2023, the company reported revenues of approximately $25 million.
Exads introduced a new Email Banner Ad format. Exads also announced precision targeting options for advertiser clients using its ad server. The company highlighted two ad server features beneficial for advertisers: The Bidder and Conversion Tracking. A further announcement detailed the impact of User-Agent Reduction and Client Hints on privacy. Finally, Exads explained its decision to partner with AdSecure, citing the latter's up-to-date technology as crucial in mitigating cybercriminal activity.
Exads offers 4 products in the ad tech industry. Exads's product portfolio comprises of RTB and programmatic.
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Exads's revenues were less than $50M in 2023. Caretta Research has split Exads's revenue into 4 different product categories, the largest of which is demand side platform (DSP). For full access to Exads's revenue breakdown subscribe to Caretta Portal.
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