Exads, a privately owned company headquartered in Ireland, is part of ExoGroup. Founded in 2013, the company employs approximately 70 individuals and reported $27.7M in revenue as of 2023. Functioning as an ad tech company focused on RTB and programmatic solutions, it specializes in white-label ad serving solutions for agencies, publishers, and advertisers. The company provides self-serve platforms including sell-side and CTV ad servers, programmatic platforms (DSPs, SSPs), retail media solutions, and ad networks.
Exads introduced a new Email Banner Ad format. Exads also announced precision targeting options for advertiser clients using its ad server. Further developments included highlighting the Bidder and Conversion Tracking features as beneficial for advertisers. The impact of User-Agent Reduction and Client Hints on privacy was also discussed. Finally, Exads explained its decision to partner with AdSecure, citing the latter's up-to-date technology as crucial in mitigating cybercriminal activity.
Exads offers 4 products in the ad tech and services industry. Exads's product portfolio comprises of RTB and programmatic.
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Exads's revenues were less than $50M in 2023. Caretta Research has split Exads's revenue into 4 different product categories, the largest of which is demand side platform (DSP). For full access to Exads's revenue breakdown subscribe to Caretta Portal.
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