News Summary:
Exads recently addressed measurement discrepancies in real-time bidding, discussing its "Billable Event Counting (BURL) for RTB" solution on July 16, 2026, which aims to reconcile varying impression counts reported by buyers and supply partners. Previously, on June 29, 2026, the company released a new "Vertical Video (VAST) ad format" and a dedicated zone type, specifically for serving short-form vertical video ad inventory on mobile. This followed its June 22, 2026, introduction of a revamped "AdSecure integration," which enables automated scanning of advertiser campaigns for security and quality violations, and facilitates automatic preventative actions. Earlier in June, on the 16th, Exads launched its "MCP Server" for the Public API, connecting ad operations data to AI tools, which facilitates natural language queries for data analysis. Concurrently, Exads expanded its "Targeting and Statistics" options on June 16, 2026, by introducing new browsers, operating systems, and devices, thereby moving beyond its "Generic" grouping for low-traffic items.
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