Exads, a privately owned company headquartered in Ireland and part of ExoGroup, was founded in 2013, employs approximately 70 individuals, and reported $17.7M in revenue as of 2024. The company specializes in RTB and programmatic solutions, providing white-label ad serving solutions for agencies, publishers, and advertisers. Exads offers customized and self-serve platforms, which include sell-side and CTV ad servers, programmatic platforms (DSPs, SSPs), retail media solutions, and ad networks.
EXADS offers Dynamic Contextual Ads to its advertiser and publisher clients through its white-label ad serving platform, detailing how these ads work and their benefits. Previously, on March 1, 2026, the company introduced its Custom Key Value Pairs feature, which allows ad networks, publishers, and advertisers to activate their own first-party data directly within the ad server, complementing existing targeting options like Ad Zones and GEO. This follows the February 25, 2026, launch of EXADS’ Ad Placement API, a solution designed for publishers to manage and optimize ad delivery, simplifying ad-serving, enabling advanced formats such as Multi-Format Zones, and allowing the fetching of ads for multiple zones in a single request to create custom ad experiences.
Exads offers 4 products in the ad tech and services industry. Exads's product portfolio comprises of RTB and programmatic.
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Exads's revenues were less than $25M in 2024. Caretta Research has split Exads's revenue into 4 different product categories, the largest of which is demand side platform (DSP). For full access to Exads's revenue breakdown subscribe to Caretta Portal.
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