News Summary:
EXADS announced its attendance at the TES Affiliate Conference in Prague from September 25-28, 2026. Previously, on August 7, 2026, EXADS received the “Best Display Advertising Platform” award in the 9th annual MarTech Breakthrough Awards program. MarTech Breakthrough, a market intelligence organization, recognized EXADS, a white-label ad serving technology provider developing advertising platforms since 2013, for its innovation in the global marketing, sales, and advertising technology industry. Earlier, on July 16, 2026, the company published an article titled "Counting What Counts: Billable Event Counting (BURL) for RTB," addressing the measurement gap in programmatic advertising where impression counts can differ between buyers and supply partners. On June 29, 2026, EXADS released its Vertical Video (VAST) ad format, a new dedicated format and zone type designed to serve short-form vertical video ad inventory on mobile. This followed the June 22, 2026, release of a revamped AdSecure integration, which allows EXADS to scan advertiser campaigns for security and quality violations and automate corrective actions, utilizing AdSecure's ad verification and malvertising prevention platform.
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