Vistar Media, privately owned and headquartered in the US, was founded in 2011 and has approximately 360 employees. The company focuses on RTB and programmatic solutions, and reported $200.0M in revenue as of 2024. It offers an end-to-end programmatic ecosystem designed to facilitate digital out-of-home media. This ecosystem includes a demand-side platform (DSP), a supply-side platform (SSP), and digital signage software, specifically its ad server and content management system known as Cortex. These components are integrated to enable data-driven, automated, and measurable DOOH transactions.
On February 26, 2026, Karan Singh, Vistar Media's VP Revenue EMEA, commented on the growth of programmatic out-of-home (prDOOH) advertising, referencing a January 2024 IAB estimate that programmatic would account for 16% of all OOH by 2027. Earlier, on February 18, Vistar Media released its "State of Consumer Attention Report," which examines what audiences notice, trust, and do in response to advertisements. This followed the February 12 announcement that Happydemics, a global brand lift and ad measurement company, partnered with Vistar Media to deliver accurate measurement metrics for digital out-of-home campaigns. In early February, on February 3, Pikasso Italia partnered with Vistar Media to make its digital inventory available programmatically to international agencies and brands.
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Vistar Media offers 2 products in the ad tech and services industry. Vistar Media's product portfolio comprises of RTB and programmatic.
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Vistar Media's revenues were less than $250M in 2024. Caretta Research has split Vistar Media's revenue into 3 different product categories, the largest of which is demand side platform (DSP). For full access to Vistar Media's revenue breakdown subscribe to Caretta Portal.
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Vistar Media's customers primarily consist of other media and retail companies. Examples of Vistar Media's customers include Aspex Eyewear, Clear Channel Outdoor and Lamar Advertising Company. Vistar Media has commercial and technical partners like Displayce and Eyeota.
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