Vistar Media, a privately owned US-based company founded in 2011, provides a comprehensive programmatic platform for digital out-of-home (DOOH) advertising. Employing approximately 360 people, the company's offerings include a demand-side platform (DSP), a supply-side platform (SSP), and digital signage software (Cortex), all designed to facilitate automated, data-driven DOOH advertising transactions. As of 2024, the company's annual revenue was below $250 million.
Vistar Media executed a campaign in the Philippines using 2623 screens in billboards and malls to reach travelers in high-traffic areas. The campaign, which showcased the country's natural beauty, adventure, and culture, used the tagline "Discover the Philippines." Separately, a global campaign leveraged Vistar Media's global DSP to run across key metropolitan areas such as New York, Los Angeles, London, and Singapore. In a different matter, Diedereck Ubels, Managing Director for EMEA, participated in an adtech tarot reading at the DMEXCO conference in Cologne. The company's Creative Studio team addresses questions about OOH advertising design, such as the use of motion versus static images, optimal text amounts, and logo placement.
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Vistar Media offers 2 products in the ad tech industry. Vistar Media's product portfolio comprises of RTB and programmatic.
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Vistar Media's revenues were less than $250M in 2024. Caretta Research has split Vistar Media's revenue into 3 different product categories, the largest of which is demand side platform (DSP). For full access to Vistar Media's revenue breakdown subscribe to Caretta Portal.
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Vistar Media's customers primarily consist of other media and retail companies. Examples of Vistar Media's customers include Lamar Advertising Company, Clear Channel Outdoor and Aspex Eyewear. Vistar Media has commercial and technical partners like Eyeota and Displayce.
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