Vistar Media, a privately owned company headquartered in the US, was founded in 2011 and has approximately 360 employees. The company reported $200.0M in revenue as of 2024. Specializing in RTB and programmatic solutions, Vistar Media offers an end-to-end programmatic ecosystem for digital out-of-home media. This includes a demand-side platform (DSP), a supply-side platform (SSP), and digital signage software comprising an ad server and content management system named Cortex, all integrated to facilitate data-driven, automated, and measurable DOOH transactions.
On April 24, 2026, foodora leveraged digital out-of-home (DOOH) to disrupt traditional consumer patterns during Sweden's "fattigmånaden" (poor month), a period of post-holiday budget tightening. Earlier the same day, Lynk & Co launched a multi-market programmatic digital out-of-home (pDOOH) campaign in early 2026, supporting the European rollout of its latest model, the 08, to address consumer hesitation regarding electric vehicles. Also on April 24, Layla Soufi, Vistar Media's Director of Supply Partnerships, highlighted the inherent value of pDOOH impressions, stating they represent both data points and human interactions. Previously, on April 23, a leading office supplies retailer reported a 34% increase in visits after deploying a DOOH campaign. This follows news from April 20 that Vistar Media collaborated with OhMyDiode, a premium LED network in the Lille metropole, aiming to bridge local market impact with global programmatic advertising demand.
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Vistar Media offers 2 products in the ad tech and services industry. Vistar Media's product portfolio comprises of RTB and programmatic.
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Vistar Media's revenues were less than $250M in 2024. Caretta Research has split Vistar Media's revenue into 3 different product categories, the largest of which is demand side platform (DSP). For full access to Vistar Media's revenue breakdown subscribe to Caretta Portal.
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Vistar Media's customers primarily consist of retail and other media companies. Examples of Vistar Media's customers include Clear Channel Outdoor, Aspex Eyewear and Lamar Advertising Company. Vistar Media has commercial and technical partners like Eyeota and Displayce.
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