Vistar Media, a privately owned company founded in 2011 and headquartered in the US, provides a comprehensive programmatic platform for digital out-of-home (DOOH) advertising. Employing approximately 300 people, the company's offerings include a demand-side platform (DSP), a supply-side platform (SSP), and digital signage software (Cortex), all designed to facilitate automated, data-driven DOOH advertising transactions. In 2023, Vistar Media's revenue was less than $250 million.
Vistar Media partnered with Placements.io to integrate Placements.io’s AdSalesOS platform with Vistar Media’s ad server. This partnership was announced on an unspecified date. Separately, Vistar Media signed an agreement with Western Union to manage and monetize over 2200 digital out-of-home screens across the U.S., Canada, and Brazil. No date was provided for this agreement.
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Vistar Media offers 2 products in the ad tech industry. Vistar Media's product portfolio comprises of RTB and programmatic.
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Vistar Media's revenues were less than $250M in 2023. Caretta Research has split Vistar Media's revenue into 2 different product categories, the largest of which is demand side platform (DSP). For full access to Vistar Media's revenue breakdown subscribe to Caretta Portal.
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Vistar Media's customers primarily consist of advertising Services and retail companies. Examples of Vistar Media's customers include Lamar Advertising Company and Aspex Eyewear. Vistar Media has partners like Eyeota.
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