Vistar Media, a privately owned company headquartered in the US, founded in 2011 with approximately 360 employees, reported $200.0M in revenue as of 2024. The company specializes in RTB and programmatic advertising, offering an end-to-end programmatic ecosystem for digital out-of-home media. This ecosystem includes a demand-side platform (DSP), supply-side platform (SSP), and digital signage software, specifically its ad server and content management system, Cortex. These components are integrated to enable data-driven, automated, and measurable DOOH transactions.
On February 26, 2026, Karan Singh, Vistar Media's VP Revenue EMEA, commented on the growth of programmatic out-of-home (prDOOH) advertising, referencing a January 2024 IAB estimate that programmatic would account for 16% of all OOH by 2027. Earlier, on February 18, Vistar Media released its "State of Consumer Attention Report," which examines what audiences notice, trust, and do in response to advertisements. This followed the February 12 announcement that Happydemics, a global brand lift and ad measurement company, partnered with Vistar Media to deliver accurate measurement metrics for digital out-of-home campaigns. In early February, on February 3, Pikasso Italia partnered with Vistar Media to make its digital inventory available programmatically to international agencies and brands.
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Vistar Media offers 2 products in the ad tech and services industry. Vistar Media's product portfolio comprises of RTB and programmatic.
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Vistar Media's revenues were less than $250M in 2024. Caretta Research has split Vistar Media's revenue into 3 different product categories, the largest of which is demand side platform (DSP). For full access to Vistar Media's revenue breakdown subscribe to Caretta Portal.
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Vistar Media's customers primarily consist of retail and other media companies. Examples of Vistar Media's customers include Lamar Advertising Company, Aspex Eyewear and Clear Channel Outdoor. Vistar Media has commercial and technical partners like Eyeota and Displayce.
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