Vistar Media, a privately owned company headquartered in the US, was founded in 2011, employs approximately 360 individuals, and reported $200.0M in revenue as of 2024. The company specializes in RTB and programmatic solutions, offering an end-to-end programmatic ecosystem for businesses leveraging digital out-of-home media. This ecosystem includes a demand-side platform (DSP), a supply-side platform (SSP), and digital signage software, specifically an ad server and content management system known as Cortex. These components are integrated to facilitate data-driven, automated, and measurable digital out-of-home (DOOH) transactions.
On September 10, 2026, Vistar Media expanded its operations into Japan, establishing a local team and unveiling a new leadership team to serve media owners, advertisers, and agencies in the country. The company, part of T-Mobile Advertising Solutions, deployed its full suite of out-of-home (OOH) media technology solutions, targeting a market with established transit media digital inventory and technology-driven advertising.
Similar Companies
Subscribe for full access to Vistar Media's profile
Vistar Media offers 2 products in the ad tech and services industry. Vistar Media's product portfolio comprises of RTB and programmatic.
Subscribe for full access to Vistar Media's products in full detail
Vistar Media's revenues were less than $250M in 2024. Caretta Research has split Vistar Media's revenue into 3 different product categories, the largest of which is demand side platform (DSP). For full access to Vistar Media's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Vistar Media's revenue in full detail
Vistar Media's customers primarily consist of other media and retail companies. Examples of Vistar Media's customers include Lamar Advertising Company, Clear Channel Outdoor and Aspex Eyewear. Vistar Media has commercial and technical partners like Displayce and Eyeota.
Example Customers
Subscribe for full access to Vistar Media's profile
Example Partners
Subscribe for full access to Vistar Media's profile
Subscribe for full access to Vistar Media's products in full detail 
