Broadsign, a privately owned Canadian company founded in 2003, develops software for digital signage. Employing approximately 310 people, the company provides solutions used by publishers, agencies, and brands to manage and display digital signage content in diverse locations such as airports, shopping malls, health clinics, and street corners.
Broadsign published a blog post on an unspecified date discussing the complexities of programmatic digital out-of-home (pDOOH) buying, addressing challenges faced by media buyers regarding audience reach, effectiveness measurement, and efficiency. Another blog post, also on an unspecified date, examined the use of first-party data in digital out-of-home (DOOH) advertising, noting the sector's rapid growth with global spending projected to exceed $20 billion by year's end, according to the World Out of Home Organization. A separate blog post, date unspecified, highlighted the importance of efficient operational processes in supporting the growth of an out-of-home (OOH) network. A final blog post, date unspecified, discussed the challenges of cutting through advertising noise in a media-saturated environment.
Broadsign offers 3 products in the ad tech and pro AV industries. Broadsign's product portfolio comprises of RTB and programmatic and digital signage and professional display.
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Broadsign's revenues were less than $100M in 2024. Caretta Research has split Broadsign's revenue into 4 different product categories, the largest of which is demand side platform (DSP). For full access to Broadsign's revenue breakdown subscribe to Caretta Portal.
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