Perpetua is a Privately Owned company headquartered in Canada, founded in 2016 and employing approximately 280 individuals. The company specializes in software development, focusing on growth optimization and reporting technology for eCommerce businesses.
Perpetua, in collaboration with Cartograph, on June 9, 2026, assisted Davids Toothpaste in scaling new-to-brand (NTB) growth and revenue on Amazon. This effort aimed to enhance efficiency for the small-to-mid-sized beauty and personal care brand by addressing previous limitations from siloed campaign types and last-touch attribution. Previously, on May 21, Perpetua secured approval for a $2.9 billion loan from the Export-Import Bank of the United States (EXIM) to support the construction of a US antimony mine in Idaho. The company, which received US approval for construction last year, targets a 2028 opening to supply over 35% of US annual antimony demand and produce approximately 450,000 ounces of gold annually. This EXIM approval marks a significant milestone for the capital-intensive mine, potentially easing further financing, with funding anticipated in the second half of 2026, pending final documentation. Earlier, on May 19, a report evaluated Perpetua as an Amazon advertising platform, comparing it to Trellis and discussing its influence on campaign structure, cost scaling, and market control.
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