Perpetua is a Privately Owned company headquartered in Canada, founded in 2016 and employing approximately 280 individuals. The company specializes in software development, focusing on growth optimization and reporting technology for eCommerce businesses.
On June 9, 2026, Perpetua, in collaboration with Cartograph, assisted Davids Toothpaste, a small-to-mid-sized beauty and personal care brand selling on the Amazon store, in scaling its new-to-brand (NTB) growth and revenue. This partnership aimed to improve efficiency in a crowded category, addressing previous reliance on siloed campaign types and last-touch attribution that limited visibility into the influence of upper- and mid-funnel tactics on conversions. Previously, on May 21, 2026, the Export-Import Bank of the United States (EXIM) greenlit a $2.9 billion loan for a Perpetua-owned antimony mine in Idaho. This approval represents a major milestone for the capital-intensive project, with Perpetua still requiring final documentation and other standard closing conditions, and targeting funding in the second half of 2026. The mine, which secured US approval for construction last year, aims for an opening by 2028, with projections to supply more than 35% of annual US antimony demand while also producing roughly 450,000 ounces of gold per year.
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