Adobe Marketo, a privately owned software development company founded in 2006 and headquartered in the US, employs approximately 730 people. Its primary offering is Adobe Marketo Engage, a marketing and engagement platform.
Adobe showcased its approach to agentic AI and new product offerings at Adobe Summit 2025 in Las Vegas, an event attended by over 12,000 marketing professionals. The Summit focused on digital experiences and AI's role in reshaping marketing strategy. Insights shared included discussions on AI's impact, smarter measurement methods (like Fospha's cookie-less solution), and key takeaways from SXSW 2025 on advertising impact. Additionally, Gartner's top three imperatives for CMOs were highlighted. Separately, Adobe's shift towards becoming a B2B AI platform company was noted, supporting marketing processes from campaign planning to analysis.
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Adobe Marketo offers products in the ad tech industry. Adobe Marketo's product portfolio comprises of marketer and agency technology.
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