Adobe Marketo, a privately owned software development company founded in 2006 and headquartered in the US, employs approximately 730 people. Its primary offering is Adobe Marketo Engage, a marketing and engagement platform.
On September 12, Piper Sandler lowered Adobe's price target to $470 from $500, maintaining an Overweight rating. Qualcomm adopted Adobe GenStudio to improve its content supply chain using generative AI. Adobe also introduced new AI-powered agent capabilities for enterprise marketing and customer experience applications. A security vulnerability, CVE-2025-54236, rated CVSS 9.1 (Critical), was discovered in Adobe Commerce and Magento Open Source platforms, prompting a high-priority advisory from the National Computer Emergency Response Team. The vulnerability stems from improper input validation in the Commerce REST API.
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Adobe Marketo offers products in the ad tech industry. Adobe Marketo's product portfolio comprises of marketer and agency technology.
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