Adobe Marketo, founded in 2006 and headquartered in the US, is a privately owned company with around 730 employees. The company specializes in providing marketing, customer experience (CX), and publishing technology solutions. Its flagship product, Adobe Marketo Engage, is a marketing and engagement platform that assists businesses in managing and automating their marketing campaigns, personalizing customer experiences, and measuring campaign effectiveness.
Adobe stock (NASDAQ: ADBE) declined by 25.5% in 2024, despite exceeding initial full-year guidance. On January 15, 2025, a price increase for a 20GB plan from $9.99 to $14.99 per month in the U.S. will take effect. The 1TB plan for Photoshop and Lightroom will remain at $19.99 per month. Market research projects the global Publishing and Subscriptions Software market to grow at a 9.06% compound annual growth rate from 2024 to 2031, starting at a valuation of $13.55 billion in 2024.
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Adobe Marketo offers products in the ad tech industry. Adobe Marketo's product portfolio comprises of marketer and agency technology.
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