CleverTap, a privately owned company headquartered in the US, was founded in 2013 and employs approximately 620 individuals. Its main product focuses on software development. Functioning as a SaaS company, it specializes in customer lifecycle management and mobile marketing solutions.
On February 14, 2026, CleverTap, an all-in-one customer engagement platform, announced that Gartner positioned it as a Leader in its 2026 Magic Quadrant™ for Personalization Engines.
CleverTap's customers primarily consist of video business systems and travel Arrangements companies. Examples of CleverTap's customers include Quickplay and Zoomcar.