CleverTap, a privately owned software development company founded in 2013 and headquartered in the United States, employs approximately 620 people. The company's primary offering is a software-as-a-service (SaaS) platform focused on customer lifecycle management and mobile marketing solutions.
Parco reported a 28% increase in prime subscriptions and improved user retention using CleverTap. A blog post discussed the decreasing effectiveness of generalized marketing and advocated for lifestyle segmentation to create more resonant marketing messages. Another resource detailed website conversion rate optimization (CRO) strategies, outlining key metrics and providing examples. A separate article noted the global adoption of Rich Communication Services (RCS), highlighting India's potential role in this messaging technology's growth. Finally, a piece described Salesforce Marketing Cloud (SFMC) and its evolution into a multi-channel marketing hub.
CleverTap's customers primarily consist of travel Arrangements and video business systems companies. Examples of CleverTap's customers include Quickplay and Zoomcar.
Subscribe for full access to CleverTap's products in full detail 
