CleverTap, a privately owned company headquartered in the US, was founded in 2013 and employs approximately 620 individuals. Its main product focuses on software development. Functioning as a SaaS company, it specializes in customer lifecycle management and mobile marketing solutions.
On October 9, 2026, CleverTap reported early results from pilot programs for its real-time customer personalization technology. Axis Bank reduced its conversion funnel drop-off by 27%, while food technology platform Eatigo recorded twice the reservation conversion rate among diners. This followed the October 8, 2026, launch of an upgraded version of its AI tool, CleverAI, designed for personalized, real-time customer recommendations based on past and current activity. Co-founder and CEO Sunil Thomas stated this upgrade represents a significant step built on years of technology development to enhance customer experiences. CleverTap introduced this next generation of CleverAI with "Live 1:1 Personalization," positioning it as a core driver for its next phase of growth and its strategy to create value for customers.
CleverTap's customers primarily consist of video business systems and travel Arrangements companies. Examples of CleverTap's customers include Quickplay and Zoomcar.
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