CleverTap, a privately owned software development company founded in 2013 and headquartered in the United States, employs approximately 620 people. The company's primary offering is a software-as-a-service (SaaS) platform focused on customer lifecycle management and mobile marketing solutions.
CleverTap announced the promotion of Subharun Mukherjee to Senior Vice President of Global Marketing on an unspecified date. Mukherjee will lead global marketing strategy and execution across various regions, aiming to increase revenue, strengthen product leadership, and improve customer engagement. Mukherjee previously served as Vice President at CleverTap and held leadership positions at other companies. Separately, industry reports indicate widespread adoption of AI in organizations, with a significant number of C-suite leaders anticipating the use of AI-powered automation in workflows by 2026. AI's role in marketing is also expanding, assisting marketers with various tasks and influencing storytelling strategies.
CleverTap's customers primarily consist of video business systems and travel Arrangements companies. Examples of CleverTap's customers include Quickplay and Zoomcar.
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