Tata Play, also known as Tata Sky, is a privately owned company headquartered in India. It is a joint venture between Tata Sons Private Limited and TFCF Corporation (now a part of the Walt Disney Company). Founded in 2006, the company employs approximately 4330 individuals and reported $407.1M in revenue as of 2025. Functioning as a tier 1 media tech buyer, Tata Play operates as a content distribution platform providing Pay TV and OTT services. It functions under Tata Group as a parent company and includes Tata Play Fiber among its subsidiaries.
Tata Play will remove the Shemaroo Umang channel from its platform starting July 28, 2026, having notified subscribers via an on-screen scroll. This decision comes as distribution platform operators (DPOs) like Tata Play, Airtel Digital TV, and GTPL seek lower payouts from broadcasters due to squeezed margins, leading to difficult negotiations. Earlier, in June 2026, the Indian television distribution industry demonstrated a structural shift towards broadband IPTV and digital entertainment. Cable and DTH operators are contending with subscriber migration to OTT platforms, a trend underscored by ACT Group's exit from the cable TV business to focus on broadband. Against this backdrop, Tata Play reported a wider net loss of ₹551 crore for fiscal year 2025–26 (FY26), reflecting significant structural challenges within India's pay-television sector as subscribers increasingly move towards free broadcasting and OTT streaming platforms.
Tata Play offers 2 products in the media tech and media and telecoms services industries. Tata Play's product portfolio comprises of video business systems and media and TV services.
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Tata Play's revenues were less than $500M in 2025. Caretta Research has split Tata Play's revenue into 2 different product categories, the largest of which is pay-TV. For full access to Tata Play's revenue breakdown subscribe to Caretta Portal.
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