Privately owned Cignal, headquartered in the Philippines, is a subsidiary of PLDT. Founded in 2009, with approximately 620 employees, the company reported $145.5M in revenue as of 2024. It functions as a tier 1 media tech buyer. The company specializes in operating as a DTH satellite provider, utilizing Broadcast Satellite Technology to broadcast TV content to households and establishments nationwide.
On September 7, 2026, Cignal expanded its nationwide reach through strategic partnerships with mobile brands TNT and Smart Communications, bringing premium sports news and entertainment to smartphone screens. Beginning September 4, TNT prepaid subscribers gained access to Cignal Play mobile load bundles via SAYA ALL deals. Previously, on August 31, 2026, Cignal acquired the broadcasting rights for the NCAA for the second time since the early 2010s. With the UAAP already in its fold, this marks the first post-pandemic instance where both major collegiate leagues are with the same broadcast partner.
Cignal offers 4 products in the media and telecoms services industry. Cignal's product portfolio comprises of media and TV services and broadcast television and radio.
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Cignal's revenues were less than $250M in 2024. Caretta Research has split Cignal's revenue into 3 different product categories, the largest of which is pay-TV. For full access to Cignal's revenue breakdown subscribe to Caretta Portal.
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Cignal currently holds 14 broadcasting rights for sports competitions including multi-sport, badminton, basketball, winter sports and soccer | association football.
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