Privately owned Cignal, headquartered in the Philippines, is a subsidiary of PLDT. Founded in 2009, with approximately 620 employees, the company reported $145.5M in revenue as of 2024. It functions as a tier 1 media tech buyer. The company specializes in operating as a DTH satellite provider, utilizing Broadcast Satellite Technology to broadcast TV content to households and establishments nationwide.
Cignal, the official Philippine broadcaster for the 20th Asian Games, invested an additional P1 million on September 24, 2026, to deploy its own cameras and digital equipment at the Higashiyama Park Tennis Center in Nagoya. This action ensured live coverage of Alex Eala's matches for Filipino fans after the host feed excluded tennis. Previously, on September 21, concerns had surfaced that Eala's Asian Games campaign, for which she bypassed a Beijing WTA 1000 event, would not be broadcast in the Philippines. Earlier in the month, on September 7, Cignal expanded its nationwide reach through strategic partnerships with mobile brands TNT and Smart Communications, aiming to deliver premium sports, news, and entertainment to smartphone screens. TNT prepaid subscribers began accessing Cignal Play mobile load bundles through SAYA ALL deals on September 4. Before these developments, on August 31, Cignal secured the NCAA broadcasting rights for the second time since the early 2010s, marking the first post-pandemic instance where Cignal holds broadcast rights for both the NCAA and UAAP collegiate leagues.
Cignal offers 4 products in the media and telecoms services industry. Cignal's product portfolio comprises of broadcast television and radio and media and TV services.
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Cignal's revenues were less than $250M in 2024. Caretta Research has split Cignal's revenue into 3 different product categories, the largest of which is pay-TV. For full access to Cignal's revenue breakdown subscribe to Caretta Portal.
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Cignal currently holds 14 broadcasting rights for sports competitions including multi-sport, winter sports, basketball, soccer | association football and badminton.
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