International Olympic Committee (IOC) is a non-profit organization headquartered in Switzerland. Founded in 1894, the organization employs approximately 1,420 individuals and reported $650.0 million in revenue as of 2025. It operates as a tier 1 media tech buyer, focusing on spectator sports, and functions as the supreme authority of the Olympic Movement.

2025 Revenue

Founded

1894

Headcount

1,419

Headquarters

Switzerland

Primary Segment

Spectator Sports

Ownership

Non-profit

Deployments

1

News Summary:

The French Alps 2030 organizing committee, supported by the French government and the Provence-Alpes-Côte d’Azur and Auvergne-Rhône-Alpes regions, recently hosted a “Meet the Buyers” event on March 27, 2026. This event aimed to inform and engage small and medium-sized businesses about procurement opportunities related to the delivery of the Games. Earlier, on March 9, 2026, Abhijit Bhattacharya was named the Global Winner of the 2025 IOC Gender Equality Diversity and Inclusion Champions Awards, alongside five continental winners: Racheal Kundananji (Africa), Mónica Elvira Franco Luzcando (Americas), Kim Yeon-koung OLY (Asia), Michele Kang (Europe), and Robyn Cockburn (Oceania). This follows the IOC’s Milano Cortina 2026 Observers Programme, which on February 19, 2026, allowed future organizing committees, including LA28, French Alps 2030, Brisbane 2032, and Utah 2034, to gain first-hand insight into Games delivery operations and planning. Additionally, iconic Looney Tunes characters featured in a large-scale visual installation in Milan and at the Official Olympic Pin Trading Centre, operating until February 22, 2026, a result of a licensing collaboration between WBD, its partners, and the IOC, as reported on February 17, 2026. Previously, on February 15, 2026, the Milano Cortina 2026 Organising Committee announced that 18,000 volunteers are powering the Games experience, with Chief Strategy Planning and Legacy Officer Diana Bianchedi emphasizing their critical role from athlete arrival to the conclusion of competition.

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International Olympic Committee - IOC offers 16 products in the sports and media and telecoms services industries. International Olympic Committee - IOC's product portfolio comprises of winter sports, athletics and multi-discipline sports, sports tickets, merchandise and sponsorship and media and TV services.
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International Olympic Committee - IOC's revenues were less than $1B in 2025. Caretta Research has split International Olympic Committee - IOC's revenue into 4 different product categories, the largest of which is multi-Sport. For full access to International Olympic Committee - IOC's revenue breakdown subscribe to Caretta Portal.
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Examples of International Olympic Committee - IOC's suppliers include Atos, Panasonic and Intel.

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Example Partners

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International Olympic Committee - IOC sells broadcasting rights of its 14 winter sports and multi-Sport competitions to 316 companies globally, covering 53 countries. International Olympic Committee - IOC's rights holders include America Movil. International Olympic Committee - IOC currently holds 31 broadcasting rights for sports competitions including aquatics and swimming, marathon, badminton, field hockey and gymnastics.

Example Sports Rights Customers

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