News Summary:
On February 19, 2026, the International Olympic Committee (IOC) launched its Milano Cortina 2026 Observers Programme, enabling future Organising Committees for the Olympic Games (OCOGs), including LA28, French Alps 2030, Brisbane 2032, and Utah 2034, to gain first-hand experience in real-time Games delivery. Previously, on February 17, iconic Looney Tunes characters appeared in a large-scale visual installation in Milan and at the Official Olympic Pin Trading Centre, a collaboration developed through a licensing agreement between WBD, its partners, and the IOC, operating until February 22. Earlier on February 15, the Milano Cortina 2026 Organising Committee confirmed that 18,000 volunteers are powering the Games, playing a central role in the experience, according to Diana Bianchedi, Chief Strategy Planning and Legacy Officer. On the same day, OMEGA deployed its latest technologies for Milano Cortina 2026, including the Electronic Starting Pistol, Snowgate Technology, and the Scan’O’Vision ULTIMATE photofinish camera, capable of capturing up to 40,000 digital images per second. This follows the opening of Samsung House in Milan on February 4, which features interactive exhibits showcasing Samsung's Galaxy innovations and its Olympic Games technology partnership, which began in 1997.
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