Olympic Broadcasting Services is a privately owned company headquartered in Spain. Founded in 2001, it employs approximately 450 individuals. The company specializes in media managed services, specifically producing the live television, radio, and digital coverage of the Olympic and Paralympic Games.
On February 6, 2026, Olympic Broadcasting Services (OBS) unveiled the opening sequence for the 2026 Milano Cortina Winter Olympics, an animated sequence featuring sports imagery, motion lines, and visual references to Italy. This sequence typically airs before OBS begins its event coverage, which rights-holding broadcasters can utilize. Also on February 6, Alibaba Cloud announced its continued partnership with OBS and the International Olympic Committee to provide AI-powered broadcast and content solutions for the Milano Cortina 2026 Winter Games. The collaboration leverages Alibaba's cloud-based AI technology, including its Qwen large language model (LLM), marking the first use of LLM technology at the Olympics, to support smarter, faster, and more efficient global Olympic broadcasting and a next-generation Olympic archive.
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Olympic Broadcasting Services offers products in the media tech industry. Olympic Broadcasting Services's product portfolio comprises of media managed services.
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Olympic Broadcasting Services has customers like International Olympic Committee - IOC. Examples of Olympic Broadcasting Services's suppliers include Alibaba Cloud, Mog Technologies and Kiswe.
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Olympic Broadcasting Services currently holds 6 broadcasting rights for sports competitions including pentathlon, rowing, multi-sport and badminton.
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