Mediapro, a privately owned company headquartered in Spain, functions as a tier 1 media tech buyer. Founded in 1994, the company employs approximately 2600 individuals and reported $1.1B in revenue as of 2025. Functioning as a vertically integrated multimedia conglomerate, television network manager, and mass media entertainment studio, Mediapro maintains a presence across 50 offices in 28 countries. Since 2018, the conglomerate has been under the majority ownership of the Chinese investment firm Southwind Media Capital. The company operates through five core operational verticals: The Mediapro Studio, Broadcast Media Services, Channels & Platforms, Media Rights Agency, and Brands & Xperiences. Historically, its business has centered on international sports broadcasting rights, particularly LaLiga. The company holds a proprietary intellectual property repository containing cinematic and episodic content, including productions such as The Good Boss, Parallel Mothers (co-produced with El Deseo), A Perfect Day, Midnight in Paris, The Young Pope, The Head, Los Mondays al Sol, and Handia.