LaLiga, also known as La Liga, a privately owned entity headquartered in Spain, was founded in 1984, employs approximately 1000 individuals, and reported $2.2B in revenue as of 2024. The company operates as a tier 1 media tech buyer and specializes in spectator sports. Formed by First and Second Division Spanish clubs, it manages the Spanish football league rights globally.

2024 Revenue

Founded

1984

Headcount

1,000

Headquarters

Spain

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

5

News Summary:

On March 11, LaLiga president addressed the ongoing debate surrounding Lionel Messi’s potential return to Barcelona in 2023, contradicting former Barcelona sporting director Mateu Alemany. This follows remarks made on March 10 by the LaLiga president, who denied former Barcelona manager Xavi Hernandez’s claims that he had spoken with Messi for months after the 2022 World Cup about a return, with Messi reportedly eager to come back and talks continuing until March 2023. Separately, on March 10, LaLiga DIRECTV Latin America and SKY Brasil signed an agreement with international internet services group Bitkernel Group to combat audiovisual fraud in live sports, expanding the Audiovisual Anti-Piracy Alliance. Also on March 10, Hong Kong Metropolitan University (HKMU) and LaLiga formalized a Collaboration Agreement to enhance cooperation in talent development and international exchange within the sports sector; Prof. Alan Au Kai-ming, Vice President (Strategic Initiatives) of HKMU, and Mr. Sergi Torrents, Managing Director of LaLiga Greater China, signed the agreement. Previously, on March 9, LaLiga, through its Educational Department LaLiga Business School, and the Ministry of Defence’s Higher Centre for National Defence Studies (CESEDEN) signed an educational collaboration agreement to promote knowledge exchange and joint reflection in key areas such as national and international security, diplomacy, soft power, and international alliances.

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LaLiga offers 9 products in the media tech, sports and media and telecoms services industries. LaLiga's product portfolio comprises of media and TV services, sports tickets, merchandise and sponsorship, content rights, broadcast professional services and soccer.
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LaLiga's revenues were over $1B in 2024. Caretta Research has split LaLiga's revenue into 7 different product categories, the largest of which is soccer | association football. For full access to LaLiga's revenue breakdown subscribe to Caretta Portal.
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LaLiga has partners like Bitget. Examples of LaLiga's suppliers include Globant, Panasonic and IMG.

Example Customers

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Example Suppliers

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Example Partners

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LaLiga sells broadcasting rights of its 2 soccer | association football competitions to 73 companies globally, covering 19 countries. LaLiga's rights holders include Telefonica. LaLiga currently holds 16 broadcasting rights for sports competitions including handball, motorsports, basketball, soccer | association football, beach soccer and cricket.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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