Confederation of African Football, also known as CAF, is a privately owned entity headquartered in Egypt. Founded in 1957, it employs approximately 170 individuals and reported $166.4M in revenue as of 2024. The organization functions as a tier 1 media tech buyer. Its main product is soccer, and CAF serves as the administrative and controlling body for African association football, representing the national football associations of Africa. It runs continental, national, and club competitions, and controls the prize money, regulations, and media rights related to these competitions.
CAF's executive committee is set to discuss potentially scrapping the four-year AFCON cycle, which President Patrice Motsepe announced at AFCON 2025; the initial shift had drawn significant backlash from the African football community. This development follows a press conference held on October 9, 2026, during the CAF Strategy Conference. Earlier on the same day, at the opening of the conference in Santa Maria, Cape Verde, Motsepe reiterated that the East African countries Kenya, Tanzania, and Uganda, collectively known as PAMOJA, remain the confirmed hosts for AFCON 2027, stating they constitute "Plan A, Plan B, and Plan C." On October 8, during the CAF Strategy Conference in Sal, Cabo Verde, Motsepe affirmed that all 54 CAF Member Associations would support FIFA President Gianni Infantino in the upcoming FIFA presidential election, highlighting the continent’s collective endorsement of Infantino’s candidacy.
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Confederation of African Football (CAF) offers 18 products in the media and telecoms services and sports industries. Confederation of African Football (CAF)'s product portfolio comprises of sports tickets, merchandise and sponsorship, search, social, and retail media and soccer.
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Confederation of African Football (CAF)'s revenues were less than $250M in 2024. Caretta Research has split Confederation of African Football (CAF)'s revenue into 5 different product categories, the largest of which is soccer | association football. For full access to Confederation of African Football (CAF)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Confederation of African Football (CAF)'s suppliers include Deltatre, AMP Visual TV and Catapult Group.
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Example Suppliers
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Confederation of African Football (CAF) sells broadcasting rights of its 14 futsal and soccer | association football competitions to 35 companies globally, covering 9 countries. Confederation of African Football (CAF)'s rights holders include YouTube. Confederation of African Football (CAF) currently holds 12 broadcasting rights for sports competitions including soccer | association football and futsal.
Example Sports Rights Customers
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Example Sports Rights Suppliers
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