Headquarters
South Africa
Primary Segment
Broadcast television and radio
Ownership
Privately Owned
News Summary:
On April 18, SuperSport committed to broadcasting all 104 matches of the 2026 FIFA World Cup live on DStv and GOtv, pledging the most accessible tournament yet across Africa. Previously, on April 17, the company made the official announcement of its acquisition of the 2026 FIFA World Cup broadcast rights during a live Magesi FC and Kaizer Chiefs match. This confirmed the channel would show all 104 matches of the expanded 48-team tournament in Mexico, Canada, and the US in June and July. Canal+ subsequently clarified that this acquisition does not signal a change in direction for the production of the Betway Premiership. Earlier the same day, SuperSport, a subsidiary of MultiChoice Group, announced that DStv subscribers from the cheapest Access to the most expensive Premium tier would be able to watch the 2026 FIFA World Cup in full, which kicks off on June 11 in Mexico City.
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SuperSport offers 3 products in the media and telecoms services industry. SuperSport's product portfolio comprises of search, social, and retail media, broadcast television and radio and content rights.
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SuperSport sells broadcasting rights of its linear (thematic channel groups) competitions globally. SuperSport currently holds 190 broadcasting rights for sports competitions including squash, aquatics and swimming, snooker, table tennis, beach soccer, field hockey, ice hockey, cricket, golf, soccer | association football, sailing, triathlon, tennis, rugby union, netball, padel and pickleball, combat sports, marathon, athletics, futsal, rowing, horse racing, multi-sport, sports sublicensing, cyclo-cross, cycling, basketball, motorsports, winter sports and surfing.
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