SuperSport, a privately owned company headquartered in South Africa and a subsidiary of MultiChoice South Africa, operates as a tier 1 media tech buyer specializing in content rights. Founded in 1988 as an internal sports content slot on the M-Net terrestrial analog network, it evolved into a standalone corporate brand in 1995 to anchor the commercial launch of the DStv satellite platform. With approximately 1,180 employees, the company functions as the specialized production and sports broadcasting arm of MultiChoice, delivering live athletic entertainment to approximately 22 million households spanning more than 50 Sub-Saharan African countries. Operating from its high-tech broadcast production facilities in Randburg, Johannesburg, SuperSport utilizes an extensive multi-channel, high-definition linear network alongside scalable over-the-top digital apps. Following the corporate integration of MultiChoice into the French media empire Canal+, SuperSport is funded through premium multi-tier subscriber fees, top-tier business-to-business corporate sponsorships, and prime television advertising real estate.

Revenue

Founded

1988

Headcount

1,420

Headquarters

South Africa

Primary Segment

Content rights

Ownership

Privately Owned

Deployments

1

News Summary:

On July 24, 2026, Canal+ confirmed that SuperSport will broadcast the Glasgow 2026 Commonwealth Games live on three dedicated channels across Sub-Saharan Africa for DStv, DStv Stream, GOtv, and GOtv Stream subscribers. Previously, on June 17, 2026, SuperSport broadcast the Springboks vs Barbarians match, with Rassie Erasmus explaining his decision to select Quan Horn at flyhalf. Earlier in June, on June 10, SuperSport revealed its talent lineup for the 2026 FIFA World Cup. This followed two significant broadcast extensions confirmed on June 3, 2026. SuperSport and the DStv platforms secured a multi-year rights renewal with the CANAL+ Group, maintaining their status as the exclusive home of the Vodacom United Rugby Championship in Sub-Saharan Africa. On the same day, the National Soccer League (NSL) announced that the CANAL+ Group extended its contract to broadcast the Premier Soccer League (PSL) live on SuperSport across Sub-Saharan Africa, integrating this premier football service into CANAL+'s portfolio as the new owner of the MultiChoice Group.

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SuperSport offers 3 products in the media and telecoms services industry. SuperSport's product portfolio comprises of search, social, and retail media, broadcast television and radio and content rights.
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Examples of SuperSport's suppliers include Infront Sports & Media, MotoGP Sports Entertainment Group and DAZN Group.

Example Customers

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Example Suppliers

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Example Partners

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SuperSport currently holds 192 broadcasting rights for sports competitions including ice hockey, golf, futsal, basketball, netball, multi-sport, athletics, rugby union, rowing, aquatics and swimming, field hockey, snooker, table tennis, cricket, horse racing, squash, beach soccer, sports sublicensing, padel and pickleball, sailing, marathon, tennis, surfing, motorsports, combat sports, triathlon, cycling, soccer | association football, winter sports and cyclo-cross.

Example Sports Rights Suppliers

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