Headquarters
South Africa
Primary Segment
Content rights
Ownership
Privately Owned
News Summary:
On August 21, 2026, Nigerian football fans significantly contributed to SuperSport’s digital FIFA World Cup 2026 experience, making up 21.2% of users for the broadcaster's SuperSport Predictor, with its Pidgin commentary generating the highest volume of organic social media discussion around commentators. Previously, on August 7, 2026, SuperSport secured broadcast rights for the Castle Double Malt Rugby’s Greatest Rivalry tour through an agreement confirmed by CANAL+ with the South African Rugby Union (SARU) and New Zealand Rugby (NZR), enabling live broadcasts of all matches in South Africa on DStv. This followed an announcement on August 6, 2026, that SuperSport would broadcast all four Springbok tests for Rugby's Greatest Rivalry, which included an initial match between the All Blacks and the Stormers and warm-up games before the Springboks played the New Zealand national team on August 22.
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SuperSport offers 3 products in the media and telecoms services industry. SuperSport's product portfolio comprises of search, social, and retail media, content rights and broadcast television and radio.
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SuperSport currently holds 192 broadcasting rights for sports competitions including multi-sport, marathon, table tennis, netball, winter sports, cyclo-cross, basketball, motorsports, soccer | association football, rugby union, triathlon, field hockey, ice hockey, combat sports, cricket, sports sublicensing, snooker, athletics, aquatics and swimming, surfing, padel and pickleball, squash, golf, tennis, horse racing, cycling, sailing, beach soccer, rowing and futsal.
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