SuperSport, a privately owned company headquartered in South Africa, is a subsidiary of DStv. Founded in 1988 and employing approximately 1180 individuals, the company functions as a tier 1 media tech buyer. It specializes in producing and broadcasting local and international sport for pay TV subscribers.

Revenue

Founded

1988

Headcount

1,173

Headquarters

South Africa

Primary Segment

Media and TV services

Ownership

Privately Owned

Deployments

1

News Summary:

South African sports fans may need to diversify their live action sources as the broadcasting landscape shifts for DStv and the SuperSport bouquet, following French group Canal+'s acquisition of MultiChoice, a development noted on March 10, 2026. This follows Canal+'s decision on February 19, 2026, to centralize SuperSport’s sports rights acquisition decisions by moving them from South Africa to its Paris headquarters. The French media giant, which completed a $3 billion acquisition of MultiChoice, made the shift to gain greater control and achieve cost efficiencies. Previously, on February 18, 2026, this move, which stripped SuperSport of its sports rights control, raised concerns within the industry and undermines SuperSport's historic role as Africa's dominant sports broadcaster. Broadcasting journalists described this restructuring as part of Canal+'s broader strategy to reduce costs while maintaining operational efficiency.

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SuperSport offers 3 products in the media and telecoms services industry. SuperSport's product portfolio comprises of content rights, media and TV services and broadcast television and radio.
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Examples of SuperSport's suppliers include MotoGP Sports Entertainment Group, DAZN Group and Infront Sports & Media.

Example Customers

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Example Suppliers

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Example Partners

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SuperSport sells broadcasting rights of its linear (thematic channel groups) competitions globally. SuperSport currently holds 190 broadcasting rights for sports competitions including motorsports, basketball, soccer | association football, surfing, cyclo-cross, marathon, horse racing, athletics, rowing, table tennis, aquatics and swimming, netball, tennis, field hockey, combat sports, snooker, sports sublicensing, golf, ice hockey, beach soccer, padel and pickleball, cricket, cycling, futsal, multi-sport, squash, triathlon, sailing and rugby union.

Example Sports Rights Suppliers

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