South African Broadcasting Corporation, also known as SABC, is a state-owned enterprise headquartered in South Africa, founded in 1936, and employing approximately 6710 individuals. The organization reported $288.6M in revenue as of 2025 and functions as a tier 1 media tech buyer. The company specializes in broadcast television and radio, operating as a public broadcaster and the largest broadcasting enterprise on the African continent. Established with its headquarters in Auckland Park, Johannesburg, it operates as a public entity under the Department of Communications and Digital Technologies, legally mandated to inform, educate, and entertain the public. Structured into separate Public Broadcasting (PBS) and Public Commercial (PCS) divisions to balance civic mandates with commercial viability, the SABC operates a multi-platform media grid that includes 5 television channels (SABC 1, SABC 2, S3, SABC News, and SABC Sport), 18 national and regional radio stations broadcasting across all 11 official languages, and its SABC+ over-the-top digital streaming platform. The organization relies on a hybrid financial framework—primarily driven by commercial advertising, which accounts for over 80% of its revenue, and supplemented by public TV license collections and state funding—to manage its operations serving audiences both domestically and across neighboring regional borders.
On August 19, 2026, the South African Broadcasting Corporation (SABC) announced a partnership with Taste of Cape Town, becoming the event's official broadcast partner and positioning the public broadcaster at the center of South Africa’s return to the global Taste Festival stage. Previously, on August 18, Parliament's communications committee urged the SABC to pursue a formal partnership with Netflix, following an oversight visit to Cape Town, citing the SABC's TV license model which has been challenged by an evasion rate exceeding 85%. Earlier the same day, Channel Africa, a division of the SABC, announced it would host an international webinar on August 25, 2026, titled "Africa’s Digital Future Innovation and Technology." Organized as part of International Youth Month, the webinar will explore artificial intelligence and its impact on African youth.
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South African Broadcasting Corporation offers 18 products in the media and telecoms services industry. South African Broadcasting Corporation's product portfolio comprises of broadcast television and radio and media and TV services.
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South African Broadcasting Corporation's revenues were less than $500M in 2025. Caretta Research has split South African Broadcasting Corporation's revenue into 4 different product categories, the largest of which is linear (national channel groups). For full access to South African Broadcasting Corporation's revenue breakdown subscribe to Caretta Portal.
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Examples of South African Broadcasting Corporation's suppliers include SuperSport, Associated Press and CGI.
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South African Broadcasting Corporation currently holds 22 broadcasting rights for sports competitions including multi-sport, soccer | association football, cricket, basketball, combat sports, netball, rugby union, motorsports and winter sports.
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