Kenya Broadcasting Corporation, also known as KBC, is a state-owned media organization headquartered in Kenya. Founded in 1928, the company employs approximately 590 individuals and specializes in media production, functioning as the state-run media organization of Kenya.
Kenya Broadcasting Corporation (KBC) Managing Director Agnes Kalekye signed a news media cooperation agreement with China’s Hubei Media Group on June 26, 2026, during the opening ceremony of the China-Hubei Media Week in Africa held in Nairobi. This agreement aims to strengthen content exchange, cultural collaboration, and media technology partnerships between the two institutions. Previously, on June 11, KBC partnered with SportyTV to broadcast 34 FIFA World Cup 2026 matches free of charge to Kenyan football fans. This followed the government's approval of funding on June 6, 2026, to support KBC's broadcast of the upcoming FIFA World Cup, resolving earlier funding challenges that had threatened the state broadcaster's plans, as revealed by Treasury Cabinet Secretary John Mbadi.
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Examples of Kenya Broadcasting Corporation (KBC)'s suppliers include WRC Promoter and Octopus Newsroom.
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Kenya Broadcasting Corporation (KBC) currently holds 3 broadcasting rights for sports competitions including soccer | association football and motorsports.
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