Vlaamse Radio en Televisieomroep, also known as VRT, Vlaamse Radio- en Televisieomroep, and Radio-Télévision, is a privately owned entity headquartered in Belgium. Established in 1930, the organization employs approximately 2610 individuals and reported $528.5M in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company specializes in broadcast television and radio. It operates as one of the national public service broadcasters for the Flemish Community of Belgium, with its counterpart in the French Community being the French-language RTBF (Radio-télévision belge de la Communauté française), and in the German-speaking Community, BRF (Belgischer Rundfunk).
On April 21, 2026, Vlaamse Radio en Televisieomroep (VRT) introduced clear artificial intelligence (AI) labelling in its broadcasts, opting to communicate proactively about AI use, including deepfakes, ahead of full European AI legislation. Lieven Vermaele, Director of Partnerships, Data & AI, stated this initiative aims to strengthen public trust and position VRT as a reliable guide in the evolving digital landscape, consistent with its public service mission.
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Vlaamse Radio en Televisieomroep (VRT) offers 11 products in the media and telecoms services industry. Vlaamse Radio en Televisieomroep (VRT)'s product portfolio comprises of search, social, and retail media, broadcast television and radio and media and TV services.
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Vlaamse Radio en Televisieomroep (VRT)'s revenues were less than $1B in 2024. Caretta Research has split Vlaamse Radio en Televisieomroep (VRT)'s revenue into 5 different product categories, the largest of which is linear (national channel groups). For full access to Vlaamse Radio en Televisieomroep (VRT)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Vlaamse Radio en Televisieomroep (VRT)'s suppliers include Adobe, Panasonic and HP.
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Vlaamse Radio en Televisieomroep (VRT) currently holds 60 broadcasting rights for sports competitions including tennis, athletics, beach soccer, basketball, futsal, winter sports, motorsports, multi-sport, soccer | association football, ice skating, handball, cyclo-cross and cycling.
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