Royal Media Services

Royal Media Services

http://www.royalmedia.co.ke
https://www.linkedin.com/company/royal-media-services-limited/

Royal Media Services, also known as RMS, is privately owned and headquartered in Kenya. Founded in 1996, the company employs approximately 1830 individuals. The company specializes in broadcast television and radio, functioning as a tier 1 media tech buyer. RMS operates on a hybrid corporate model funded by commercial advertising, brand activations, and digital consumer subscriptions, controlling an extensive broadcasting footprint. The group is recognized for hyper-local language broadcasting in East Africa, managing a multi-platform network consisting of three television channels, 14 specialized radio stations (including 11 regional vernacular networks), and a suite of mobile first, on-demand digital services. Its nationwide technological grid is powered by 49 strategic transmission sites that blend traditional terrestrial FM/DTT with modern IP-based cloud infrastructure to deliver a multi-screen media ecosystem.

Revenue

Founded

1996

Headcount

1,796

Headquarters

Kenya

Primary Segment

Broadcast television and radio

Ownership

Privately Owned

News Summary:

Royal Media Services (RMS) partnered with XroadMedia on September 10, 2026, to deliver personalized news feeds across its diverse broadcasting platforms and publications. This initiative is part of RMS's effort to revamp its Citizen Digital platform, aiming to tailor user experiences across its content offerings. Earlier, on February 23, 2026, RMS emphasized that technology and programming were driving its growth as Kenya’s largest private broadcast network, which operates 14 radio stations and three television channels. The media house has expanded its digital products, including video-on-demand services, reaching audiences across the region. This strategic focus followed a programming reshuffle on February 14, 2026, which notably involved moving radio personality Jeff Koinange from his breakfast show.

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Royal Media Services offers 19 products in the media and telecoms services industry. Royal Media Services's product portfolio comprises of search, social, and retail media, media and TV services and broadcast television and radio.

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Sep

10th

2026

01:45

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag, Partnerships, New Offerings

Royal Media Services Partners with XroadMedia to Deliver Personalized News Feeds Across Different Media Formats

Nairobi/Vienna, 10th September – Royal Media Services (RMS), providing diverse broadcasting platforms and publications to a wide audience across Kenya, has chosen to work with XroadMedia to deliver personalized experiences across their news platform. RMS has been revamping the Citizen Digital platform to provide a personalized newsfeed for their audiences and was exploring personalization solutions that could tailor users’ experiences across the whole platform.

Jun

8th

2026

07:28

Fred Machoka denies withdrawing case against MCA Robert Alai

NAIROBI, Kenya — Radio personality Fred Machoka has told the court that he has not withdrawn a civil defamation case he filed against Kileleshwa Member of County Assembly Robert Alai, dismissing social media claims suggesting the matter had been settled.

May

4th

2026

09:04

Kenyans Clash Over Whether Ruto’s Govt Controls Key Media Houses

Kenyans are sharply divided over whether the media operates independently of government influence under President William Ruto’s administration, according to findings from the State of Media 2025 survey. The national survey shows that 54 percent of respondents believe the media covers the government fairly, while 46 percent say coverage is unfair.

The Kenya Times

Feb

23rd

2026

04:35

Technology and programming drive growth at Royal Media Services

Royal Media Services is Kenya’s largest private broadcast network and a leading media house in East Africa. Headquartered in Nairobi, it employs more than 1,000 staff and operates 14 radio stations and three television channels. In recent years, RMS has expanded beyond traditional broadcasting with digital products, including video-on-demand services, and its content reaches audiences across the region, from Kenya to Tanzania and Rwanda.

Feb

14th

2026

03:57

Jeff Koinange Moved from Breakfast Show, Bishop Kiengei's Act of Kindness Melts Hearts

In celeb digest this week, Royal Media Services reshuffle went viral,, with Jeff Koinange being moved from the Breakfast Show JCM founder Bishop Ben Kiengei's act of kindness to a young lady by paying her school fees melted hearts online TUKO.co.ke covered this week's trending stories, including an exposé by TV47 on Prophet David Owuor This week, Kenyans learned that Royal Media Services (RMS) has shaken up its usual programming.

Feb

12th

2026

18:30

Partnerships and Alliances, B2B Tag

Free fistula surgery drive brings relief to women in West Pokot

A major milestone in maternal healthcare has been achieved in West Pokot county after dozens of women and girls benefited from free fistula repair surgeries at Kapenguria County Referral Hospital. The life-changing medical camp was made possible through a partnership between M-Pesa Foundation, Amref Health Africa, The Flying Doctors Society of Africa, Royal Media Services, Beyond Zero Campaign and the West Pokot county government.

Jan

28th

2026

07:30

Artificial Intelligence, B2B Tag

RedTech Magazine January/February 2026 Holds the Line

Radio is entering 2026 under pressure, not from a single technology but from the cumulative weight of change. AI is no longer speculative, audiences are fragmenting faster than formats can stabilize and the operational demands on broadcasters continue to rise.

Dec

11th

2025

14:50

Kenya’s Booming Digital Media Drives Young Creative Talent, Advertising in 2025

Kenya's digital media sector is undergoing an unprecedented boom in 2025. This growth has been largely driven by the persistent growth in social media usage, which has been largely pegged on the growth in internet connectivity and adoption of smartphones.

Dec

6th

2025

06:39

Royal Media Services shines at 14th Marketing World Awards 2025

“We continue to count on our viewers and users to stay tuned. Download the Citizen Digital App and follow us for trusted, verified information. Digital transformation at RMS is powered by a dedicated team, and this win is for our audience.

Citizen Digital

Dec

3rd

2025

07:57

Directline Assurance Fined Ksh 85M for Abusing Buyer Power Against Two Nairobi Garages

The Competition Authority of Kenya (CAK) has fined Directline Assurance Company Limited a total of Ksh85 million for abusing its buyer power against two Nairobi-based automobile repair centres. The decision follows an investigation which revealed that the company associated with media mogul and Royal Media Services (RMS) owner, SK Macharia, had delayed payments to small businesses despite the completion of repair work.

Sep

22nd

2025

08:32

CT_Monitor Company

Dr. S.K. Macharia appoints new management team for Directline Assurance

The Chairman of Royal Media Services (RMS) and the majority shareholder of the Dr. S.K. Macharia appoints new management team for Directline Assurance Company, Dr. S.K. Macharia, has appointed new officers to manage operations at the Directline company.

Citizen Digital

Aug

20th

2025

10:11

Former Royal Media Journalist Ajo Mbuta Joins Race to Replace Slain MP Were

Former Radio Ramogi journalist and comedian George Otieno, popularly known as Ajo Mbuta, has declared his bid to contest the Kasipul parliamentary seat left vacant following the murder of MP Charles Ong'ondo Were. Otieno, who worked at Royal Media Services prior to joining politics, is one of several candidates hoping to secure the seat in the upcoming November 27 by-election, as announced by the Independent Electoral and Boundaries Commission (IEBC).

Examples of Royal Media Services's suppliers include Lawo, Huawei Cloud and Fortra.

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