WRC Promoter, a privately owned company based in Germany, founded in 2013 and employing approximately 40 individuals, focuses on content rights and reported $13.4M in revenue as of 2023, functioning as a tier 2 media tech buyer. The company is responsible for all commercial aspects of the FIA World and FIA European Rally Championships, including TV production and the marketing of global media and sponsorship rights. Additionally, it works to increase competitor numbers and propose the venues that form the WRC and ERC calendars. WRC Promoter also serves as the umbrella body for Rallycross Promoter GmbH, which manages all commercial aspects of the FIA World and FIA European Rallycross Championships.
Virves claimed his second career WRC2 victory on his Safari Rally Kenya debut on March 15, 2026, guiding his Škoda Fabia RS Rally2 through the punishing Kenyan terrain. His win was significantly shaped during Saturday’s brutal leg when early leader Gus Greensmith encountered trouble, which had allowed Virves to move ahead in WRC2 on March 13. Earlier on March 14, Vasilakis entered the final day of the rally on the verge of a WRC3 breakthrough win, holding a nearly 37-minute lead in his Ford Fiesta Rally3 after being the only driver in his class to avoid issues through the first three days of his eighth WRC3 start. Also on March 14, Katsuta emerged from what was described as a chaotic Saturday leg to lead into the final day after a dominant 1-2-3 lockout for Toyota unravelled during a brutal morning loop, allowing him to inherit and defend a shock advantage.
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WRC Promoter offers 3 products in the media and telecoms services industry. WRC Promoter's product portfolio comprises of media and TV services and content rights.
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WRC Promoter's revenues were less than $25M in 2023. Caretta Research has split WRC Promoter's revenue into 2 different product categories, the largest of which is sports sublicensing. For full access to WRC Promoter's revenue breakdown subscribe to Caretta Portal.
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