WRC Promoter GmbH, founded in 2013 and headquartered in Germany, is a privately owned company with approximately 40 employees. It is responsible for the commercial aspects of the FIA World and FIA European Rally Championships, including TV production, marketing of global media and sponsorship rights, increasing competitor numbers, and proposing venues for the WRC and ERC calendars. WRC Promoter also serves as the umbrella body for Rallycross Promoter GmbH, which handles the commercial aspects of the FIA World and FIA European Rallycross Championships.
In the 2022 FIA World Rally Championship, Toyota's Sami Pajari will make two more appearances in a Toyota GR Yaris Rally1 HYBRID after his impressive debut earlier in the season. Hyundai Motorsport secured the position of championship leader Thierry Neuville through a contract extension. Toyota GAZOO Racing team principal Jari-Matti Latvala will compete in the WRC2 category at Secto Rally Finland, which attracted a record 80 entries. Pajari will make his first top-level WRC start in his home country. Elfyn Evans regained the lead at Croatia Rally after Toyota Gazoo Racing's successful tire strategy in SS13.
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WRC Promoter offers 3 products in the media and telecoms services industry. WRC Promoter's product portfolio comprises of film and TV rights and streaming services.
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Examples of WRC Promoter's suppliers include NEP Group, Harmonic and Tata Communications.
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WRC Promoter sells broadcasting rights of its sports betting streams and associated content rights competitions to 42 companies globally, covering 3 countries. WRC Promoter's rights holders include Nihon Hōsō Kyōkai (NHK), Red Bull and Sky Group. WRC Promoter currently holds broadcasting rights for sports competitions including motorsports.
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