WRC Promoter, a privately owned company based in Germany, founded in 2013 and employing approximately 40 individuals, focuses on content rights and reported $13.4M in revenue as of 2023, functioning as a tier 2 media tech buyer. The company is responsible for all commercial aspects of the FIA World and FIA European Rally Championships, including TV production and the marketing of global media and sponsorship rights. Additionally, it works to increase competitor numbers and propose the venues that form the WRC and ERC calendars. WRC Promoter also serves as the umbrella body for Rallycross Promoter GmbH, which manages all commercial aspects of the FIA World and FIA European Rallycross Championships.
On February 5, 2026, Toyota, through Toyoda, announced its decision not to impose team orders for the 2026 season. This followed Rally Finland's unveiling on February 4 of a refreshed route for its landmark 2026 edition. Earlier, on February 3, the Junior WRC’s class of 2026 prepared for the Rally Sweden challenge. On February 2, Evans acknowledged Solberg's threat as "no surprise" as attention shifted to Sweden. Previously, on January 30, the FIA CareerShift initiative highlighted sustainability efforts at Rallye Monte-Carlo.
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WRC Promoter offers 3 products in the media and telecoms services industry. WRC Promoter's product portfolio comprises of media and TV services and content rights.
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WRC Promoter's revenues were less than $25M in 2023. Caretta Research has split WRC Promoter's revenue into 2 different product categories, the largest of which is sports sublicensing. For full access to WRC Promoter's revenue breakdown subscribe to Caretta Portal.
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