WRC Promoter, a privately owned company headquartered in Germany, was founded in 2013 and has an estimated 40 employees. Functioning as a tier 1 media tech buyer focusing on content rights, the company is responsible for all commercial aspects of the FIA World and FIA European Rally Championships, including TV production and the marketing of global media and sponsorship rights. It also holds responsibility for increasing competitor numbers and proposing the venues that form the WRC and ERC calendars. WRC Promoter serves as the umbrella body for Rallycross Promoter GmbH, which manages all commercial aspects of the FIA World and FIA European Rallycross Championships.

2024 Revenue

Founded

2013

Headcount

73

Headquarters

Germany

Primary Segment

Content rights

Ownership

Privately Owned

Deployments

45

News Summary:

On September 10, 2026, Katsuta and Fulton set the Chile shakedown benchmark, clocking 4min 16.2sec on their second pass, ending the session 2.4sec clear of Hyundai driver Fourmaux and signaling an encouraging start with a significant change inside Katsuta’s Toyota GR Yaris Rally1. Previously, on September 9, Membrado aimed to boost his WRC3 title prospects in Chile, arriving in Concepción second in the standings with 91 points, tied with Tymek Abramowski and 26 behind championship leader Matteo Fontana, neither of whom was entered in the Chile event. Earlier, on September 8, Virves targeted a strong response in Chile with the WRC2 Challenger title within reach. Also on September 8, the WRC Predictor game went live on rally.tv/predictor and in the Rally.TV apps for the WRC Rally Chile Biobío 2026, offering free play with a Rally.TV account. This followed news from the same day that Ogier was poised to equal Toyota Gazoo Racing WRT team principal Latvala’s all-time WRC starts record in Chile, arriving in Concepción with 212 FIA World Rally Championship appearances, one fewer than Latvala’s tally of 213.

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WRC Promoter offers 3 products in the media and telecoms services industry. WRC Promoter's product portfolio comprises of content rights and media and TV services.
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WRC Promoter's revenues were less than $50M in 2024. Caretta Research has split WRC Promoter's revenue into 2 different product categories, the largest of which is sports sublicensing. For full access to WRC Promoter's revenue breakdown subscribe to Caretta Portal.
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Examples of WRC Promoter's suppliers include Harmonic, NEP Group and Tata Communications.

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WRC Promoter currently holds broadcasting rights for sports competitions including motorsports.

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