WRC Promoter

WRC Promoter

http://www.wrc.com
https://www.linkedin.com/company/wrc-promoter-gmbh/

WRC Promoter, a privately owned company based in Germany, founded in 2013 and employing approximately 40 individuals, focuses on content rights and reported $13.4M in revenue as of 2023, functioning as a tier 2 media tech buyer. The company is responsible for all commercial aspects of the FIA World and FIA European Rally Championships, including TV production and the marketing of global media and sponsorship rights. Additionally, it works to increase competitor numbers and propose the venues that form the WRC and ERC calendars. WRC Promoter also serves as the umbrella body for Rallycross Promoter GmbH, which manages all commercial aspects of the FIA World and FIA European Rallycross Championships.

Revenue

Founded

2013

Headcount

40

Headquarters

Germany

Primary Segment

Content rights

Ownership

Privately Owned

Deployments

45

News Summary:

On April 25, 2026, Oliver Solberg narrowed Sébastien Ogier's 8.9-second lead in the Canarias fight, as localized rain showers and damp patches complicated conditions on the asphalt tests. Previously, on April 24, Yohan Rossel, driving his Lancia, established a 22.0-second lead in WRC2 at Canarias over Alejandro Cachón, with younger brother and championship leader Léo Rossel in third, by making the most of the clean, flowing mountain stages. Earlier the same day, Sébastien Ogier had solidified his position by leading a Toyota top-five lockout, winning four of Friday’s five full-length asphalt stages to build his 8.9-second advantage over Solberg. Sami Pajari completed the overnight podium, with Elfyn Evans just 0.5 seconds behind, and championship leader Takamoto Katsuta rounding out the top five for Toyota’s GR Yaris Rally1 cars. Ogier initially headed this Toyota top-five sweep after a disrupted Canarias morning, opening a 5.9-second lead over Sami Pajari on two completed mountain stages, with Evans, Solberg, and Katsuta following. Elsewhere on April 24, Membrado secured Friday WRC3 honors, with Abramowski in close pursuit.

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WRC Promoter offers 3 products in the media and telecoms services industry. WRC Promoter's product portfolio comprises of media and TV services and content rights.

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WRC Promoter's revenues were less than $25M in 2023. Caretta Research has split WRC Promoter's revenue into 2 different product categories, the largest of which is sports sublicensing. For full access to WRC Promoter's revenue breakdown subscribe to Caretta Portal.

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May

4th

2026

00:30

Lancia has proved itself on asphalt, but can it do the same on gravel?

Portugal marks the Italian brand’s first gravel event of its WRC comeback, with all three of its WRC2 outings so far this year having come on asphalt in Monte-Carlo, Croatia and the Canary Islands. After a difficult start in Monte-Carlo, Yohan Rossel and Nikolay Gryazin have demonstrated that the Ypsilon HF Integrale Rally2 has pace on sealed surfaces.

World Rally Championship

May

3rd

2026

20:23

Gravel awaits Junior WRC crews in Portugal

Gravel awaits Junior WRC crews in Portugal

World Rally Championship

May

1st

2026

20:21

Evans pays tribute to engineers for “amazing” Toyota package

Evans pays tribute to engineers for “amazing” Toyota package

World Rally Championship

Apr

28th

2026

07:19

Fired-up Sordo ready for Portugal push

Dani Sordo says his focus has already shifted to Vodafone Rally de Portugal after using Rally Islas Canarias to get back up to speed in Hyundai’s i20 N Rally1. The Spaniard finished seventh overall on his first Rally1 outing in the WRC since 2024, showing flashes of strong pace early in the rally before Hyundai’s asphalt struggles became more apparent across the weekend.

World Rally Championship

Apr

27th

2026

02:52

Ogier: Consistency remains ‘winning recipe’ after Canarias fight

The nine-time world champion claimed his first win of the year on Sunday after a tense battle with Toyota Gazoo Racing team-mate Oliver Solberg, who crashed out of second place on the penultimate stage while chasing Ogier for the lead.

World Rally Championship

Apr

26th

2026

20:24

Solberg: Small details cost Canarias victory chance

Solberg: Small details cost Canarias victory chance

World Rally Championship

Apr

26th

2026

08:17

Magnificent Membrado claims breakthrough WRC3 victory on home soil

Magnificent Membrado claims breakthrough WRC3 victory on home soil

World Rally Championship

Apr

26th

2026

07:40

Ogier wins Rally Islas Canarias as Solberg’s challenge ends in heartbreak

Ogier and co-driver Vincent Landais reached the finish in Las Palmas 19.9sec clear of Elfyn Evans and Scott Martin, with Sami Pajari and Marko Salminen completing an all-Toyota podium after three days on Gran Canaria’s fast, smooth and at times unforgiving asphalt.

World Rally Championship

Apr

26th

2026

04:52

Solberg retires from Canarias victory fight

The Toyota Gazoo Racing driver went off the road and struck an armco barrier during SS17 Ingenio - Valsequillo 2. Solberg and co-driver Elliott Edmondson were both unharmed, but their GR Yaris Rally1 was too badly damaged to continue.

World Rally Championship

Apr

25th

2026

11:55

Rossel holds firm as WRC2 podium fight tightens in Canarias

The Frenchman maintained control of the category across a demanding six-stage leg, where damp patches and rising temperatures all played a part across Gran Canaria’s mountain roads. Rossel began the day 22.0sec clear of Alejandro Cachón and stretched that margin during the morning loop, reaching midday 28.8sec ahead of the Spaniard.

World Rally Championship

Apr

25th

2026

05:25

Solberg closes on Ogier as rain spices up Canarias fight

Ogier began the day 8.9sec clear after dominating Friday’s opening leg, but Solberg reduced that margin across three very different asphalt tests as localised rain showers and damp patches complicated conditions through the latter part of the morning.

World Rally Championship

Apr

24th

2026

14:49

Rossel takes control of WRC2 in Canarias

The Frenchman completed the first full day of competition 22.0sec clear of Alejandro Cachón, with younger brother and championship leader Léo Rossel a further 4.9sec back in third. Driving his Lancia, Rossel built his advantage across the island’s full-length mountain stages, making the most of the clean, flowing roads while many of his rivals struggled to find confidence with the front of their cars.

World Rally Championship

Examples of WRC Promoter's suppliers include Tata Communications, Harmonic and NEP Group.

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WRC Promoter currently holds broadcasting rights for sports competitions including motorsports.

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