WRC Promoter GmbH, a privately owned German company founded in 2013, manages the commercial operations of the FIA World and European Rally Championships, and the FIA World and European Rallycross Championships (through its subsidiary Rallycross Promoter GmbH). With approximately 40 employees in 2023, the company's activities encompass television production, global media rights marketing, sponsorship acquisition, and competitor recruitment. Furthermore, WRC Promoter proposes and selects venues for both championship calendars.
WRC Promoter announced a new era for the FIA World Rally Championship, beginning January 23rd, with cars using Hankook tires in Monte-Carlo. Peter Thul, Senior Director for Sport at WRC Promoter GmbH, discussed the WRC's new direction, including regulatory changes, global expansion, and a focus on sustainable racing, during EPARTRADE’s 5th Annual Race Industry Week. In other news, Sami Pajari will compete in two more rallies driving a Toyota GR Yaris Rally1 HYBRID following a successful debut earlier in the year. One driver finished eighth in Umeå on an unspecified date, marking his lowest WRC result since the Secto Rally Finland in August.
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WRC Promoter offers 3 products in the media and telecoms services industry. WRC Promoter's product portfolio comprises of film and TV rights and streaming services.
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Examples of WRC Promoter's suppliers include Tata Communications, Harmonic and NEP Group.
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WRC Promoter sells broadcasting rights of its sports betting streams and associated content rights competitions to 42 companies globally, covering 3 countries. WRC Promoter's rights holders include Nihon Hōsō Kyōkai (NHK), Sky Group and Red Bull. WRC Promoter currently holds broadcasting rights for sports competitions including motorsports.
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