Red Bull, a privately owned company headquartered in Austria, was founded in 1987. With approximately 19,820 employees, it reported $12.1B in revenue as of 2024. The company functions primarily in Food and Beverage Services, operating within the beverage and media sectors. Its operations include an energy drink portfolio, a media subsidiary known as Red Bull Media House, and an ownership stake in sports teams such as Oracle Red Bull Racing and RB Leipzig.
On April 18, 2026, Haas team principal Ayao Komatsu pointed out the challenges facing Gianpiero Lambiase, a Red Bull engineer who McLaren announced last Thursday would join them as Chief Racing Officer at the end of 2028. Earlier the same day, media discussions at Red Bull's Bahrain hospitality unit revolved around Max Verstappen's response to new F1 engine regulations, which he had openly criticized in summer 2023 for heading in the wrong direction. This followed Red Bull's April 17 announcement of organizational changes within its technical department, promoting Ben Waterhouse to Chief Performance and Design Engineer and bringing in former Ferrari employee Andrea Landi as Head of Performance.
Red Bull offers 3 products in the sports and media and telecoms services industries. Red Bull's product portfolio comprises of broadcast television and radio and water sports.
Subscribe for full access to Red Bull's products in full detail
Red Bull's revenues were over $1B in 2024. Caretta Research has split Red Bull's revenue into 3 different product categories.
Subscribe for full access to Red Bull's revenue in full detail
Subscribe for full access to Red Bull's products in full detail 
