Red Bull

https://www.redbull.com/
https://www.linkedin.com/company/red-bull/

Red Bull GmbH is a privately owned Austrian company founded in 1987 and headquartered in Austria. It is best known for its range of energy drinks of the same name, which are sold in over 170 countries. The company also sponsors a range of sporting events and teams, including the Red Bull Racing Formula One team, the Red Bull KTM Factory Racing MotoGP team, and the Red Bull Salzburg football club. Red Bull has over 19,820 employees and generated over $1 billion in revenue in 2023.

2023 Revenue

Founded

1987

Headcount

19,817

Headquarters

Austria

Primary Segment

Broadcast television and radio

Ownership

Privately Owned

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Red Bull offers 3 products in the sports and media and telecoms services industries. Red Bull's product portfolio comprises of broadcast television and radio and water sports.

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Red Bull's revenues were over $1B in 2023. Caretta Research has split Red Bull's revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to Red Bull's revenue breakdown subscribe to Caretta Portal.

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Red Bull currently holds 4 broadcasting rights for sports competitions including sports betting streams and associated content rights and motorsports.