Red Bull GmbH is a privately owned Austrian company founded in 1987. Its primary business is the production and sale of energy drinks under the Red Bull brand. The company employs approximately 19,820 people and reported revenues exceeding $1 billion in 2023. Beyond its core beverage business, Red Bull is also recognized for its extensive sponsorship activities across various sports and athletic teams.
Red Bull offers 3 products in the media and telecoms services and sports industries. Red Bull's product portfolio comprises of broadcast television and radio and water sports.
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Red Bull's revenues were over $1B in 2023. Caretta Research has split Red Bull's revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to Red Bull's revenue breakdown subscribe to Caretta Portal.
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