Red Bull GmbH is a privately owned Austrian company founded in 1987. Its primary business is the production and sale of energy drinks under the Red Bull brand. The company employs approximately 19,820 people and reported revenues exceeding $1 billion in 2023. Beyond its core beverage business, Red Bull is also recognized for its extensive sponsorship activities across various sports and athletic teams.
Max Verstappen stated on an unspecified date that Red Bull's momentum is returning after securing consecutive pole positions in Monza and Baku. Verstappen attributed this to lessons learned in Monza. Separately, Flavio Briatore announced on an unspecified date that Alpine will choose between Franco Colapinto and Paul Aron for a 2026 driver seat. This decision leaves Yuki Tsunoda and Liam Lawson potentially needing Red Bull to remain in Formula One. There was also a Red Bull Quicksand event and a Red Bull Symphonic event featuring Asake at Brooklyn’s Kings Theatre on an unspecified date.
Red Bull offers 3 products in the media and telecoms services and sports industries. Red Bull's product portfolio comprises of broadcast television and radio and water sports.
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Red Bull's revenues were over $1B in 2024. Caretta Research has split Red Bull's revenue into 3 different product categories.
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