News Summary:
Ease Live powered over 76.5 million interactive fan sessions for three major European media operators, including France’s M6+ and Austria’s ServusTV On, during the recent FIFA World Cup™, enabling fans to access live statistics, participate in polls, and explore contextual content via OTT services without leaving the live stream. Earlier, on June 23, 2026, Ease Live deployed a new interactive mobile and web experience for Rally.TV ahead of the EKO Acropolis Rally Greece, allowing FIA World Rally Championship (WRC) fans to track cars live, view split times, compare drivers, and follow real-time results across categories. This followed the company receiving a U.S. Patent on May 5, 2026, for its proprietary graphical overlay technology, which underpins interactive live viewing experiences and enables context-aware advertising for monetization in sports and entertainment streaming. Previously, on March 10, 2026, Ease Live deployed its platform on Red Bull TV for Premier Padel, a global racket sport tour reporting a 30% year-on-year increase in worldwide broadcast viewership. The company also announced support for VAST (Video Ad Serving Template) integration with its graphical overlay technology on January 27, 2026, which unlocks new on-stream video ad inventory by enabling contextual ad formats to appear on top of live and on-demand video across connected TV and OTT.
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