Magycal, also known as Viva Superstars, is a privately owned company headquartered in Portugal. Founded in 2012, it employs approximately 20 individuals, specializing in sports tech. The company is an OTT app development firm that creates interactive digital solutions designed to engage audiences through live streaming interaction.
Magycal recently powered new interactive TV dynamics, including instant in-app voting, for the Big Brother reality show, building on its history of providing the technology behind the program since 2016 and introducing Portugal's first mobile voting experience for reality TV. Previously, on June 24, 2026, the Portuguese technology provider of streaming and interactive broadcast solutions entered the North American market through a strategic partnership with global video tech giant Kaltura, marking a milestone in its international expansion within the US OTT market. Earlier, on May 5, 2026, Magycal upgraded the official app for "Secret Story – Desafio Final," its latest edition, adding a native fan forum to provide a dedicated space for fans to debate and react within the app, continuing its decade-long partnership with Grupo Media Capital.
Magycal offers 3 products in the media tech industry. Magycal's product portfolio comprises of video business systems and sports tech.
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Magycal's revenues were less than $10M in 2024. Caretta Research has split Magycal's revenue into 2 different product categories, the largest of which is fan engagement tools and platforms. For full access to Magycal's revenue breakdown subscribe to Caretta Portal.
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Magycal's customers primarily consist of broadcast television and radio companies. Examples of Magycal's customers include Sport TV, TVI Portugal and SIC. Magycal has partners like Kaltura. Magycal has suppliers like Wowza.
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