Magycal, a privately owned Portuguese company founded in 2012 (formerly Viva Superstars), develops over-the-top (OTT) applications and interactive digital solutions. Its focus is on user experience and devices designed to enhance audience engagement during live streaming. As of 2023, the company employs approximately 20 people and generates annual revenue of less than $10 million.
Magycal announced plans to showcase innovations in OTT Second Screen and Digital Experience solutions at IBC 2025. Co-Founder & CEO Pedro Centieiro will participate in the IBC Future Tech Exhibitor Spotlight to discuss these developments. The company also plans to demonstrate Smart Moments, a feature allowing users to create and share highlights from live broadcasts, while also generating AI-powered clips that automatically identify key moments in real time. Separately, Neal Michie, VP of Product Management at Pace Anti-Piracy, will make announcements at IBC 2025 regarding AI protection in software applications. Finally, Magycal co-founder Eduardo Dias discussed his career and the company's role in Almada's technological development in an interview with The Next Big Idea.
Magycal offers 2 products in the media tech industry. Magycal's product portfolio comprises of sports tech and video business systems.
Subscribe for full access to Magycal's products in full detail
Magycal's revenues were less than $10M in 2023. Caretta Research has split Magycal's revenue into 2 different product categories, the largest of which is fan engagement and league management tools. For full access to Magycal's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Magycal's revenue in full detail
Magycal's customers primarily consist of broadcast television and radio companies. Examples of Magycal's customers include SIC, TVI Portugal and Sport TV. Magycal has partners like Kaltura. Magycal has suppliers like Wowza.
Subscribe for full access to Magycal's products in full detail 
