Magycal, previously known as Viva Superstars, is a privately owned company headquartered in Portugal. Founded in 2012, with approximately 20 employees, it reported $2.6M in revenue as of 2023. The company functions as a tier 3 media tech buyer, specializing in sports tech. It operates as an OTT app development company that creates interactive digital solutions designed to engage audiences through live streaming interaction.
Magycal received the Sports Streaming Platform Award at the 2026 International Sports Convention, held at Tottenham Hotspur Stadium in London, for its technology's impact and innovation behind SPORT TV’s digital platform in Portugal. This recognition, presented by the International Sports Awards, distinguishes streaming platforms redefining sports content delivery, user-centric design, and fan engagement. Earlier, on November 24, 2025, Magycal's broadcast distribution solution for SPORT TV earned the Best in Broadcast Distribution award. This honor at the SportsPro Media Awards 2025, held in Madrid, Spain, recognized the infrastructure's ability to maintain zero-downtime and service continuity for SPORT TV’s live streaming, even during a major power outage across the Iberian Peninsula on April 28, 2025.
Magycal offers 2 products in the media tech industry. Magycal's product portfolio comprises of sports tech and video business systems.
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Magycal's revenues were less than $10M in 2023. Caretta Research has split Magycal's revenue into 2 different product categories, the largest of which is fan engagement tools and platforms. For full access to Magycal's revenue breakdown subscribe to Caretta Portal.
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Magycal's customers primarily consist of broadcast television and radio companies. Examples of Magycal's customers include Sport TV, TVI Portugal and SIC. Magycal has partners like Kaltura. Magycal has suppliers like Wowza.
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