Amaury Sport Organisation

http://www.aso.fr
https://www.linkedin.com/company/a-s-o-/

Amaury Sport Organisation (ASO) is a privately-owned French company founded in 1992. Employing approximately 580 people, ASO organizes a diverse range of spectator sports events, including cycling races (most notably the Tour de France), golf tournaments, running competitions, sailing regattas, and off-road motorsports. Its activities span approximately 90 events across 30 countries, totaling over 250 days of competition annually. ASO is a subsidiary of the Éditions Philippe Amaury (EPA) media group and reported revenues of less than $500 million in 2023.

2024 Revenue

Founded

1992

Headcount

575

Headquarters

France

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Amaury Sport Organisation (A.S.O.) announced Thule as a premium partner for the 2025 Roc d’Azur, taking place October 2–5, 2025 in Fréjus, France. A.S.O. also named Kawasaki a supplier for several events through 2027, including the Tour de France, Tour de France Femmes avec Zwift, Paris-Roubaix, and La Vuelta. In April 2025, A.S.O. organized the Schneider Electric Marathon de Paris, which saw a record 56,950 runners participate. Route planning and mapping for the South Africa Safari Rally, which A.S.O. promotes, concluded in March and April.

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Amaury Sport Organisation offers 19 products in the media and telecoms services and sports industries. Amaury Sport Organisation's product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services, motorsports and cycling and athletics and multi-discipline sports.

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Amaury Sport Organisation's revenues were less than $500M in 2024. Caretta Research has split Amaury Sport Organisation's revenue into 5 different product categories, the largest of which is cycling. For full access to Amaury Sport Organisation's revenue breakdown subscribe to Caretta Portal.

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Nov

30th

2025

17:31

B2B Tag

Aufeminin will accompany the Schneider Electric Marathon de Paris 2026

[Translated] Aufeminin (Reworld Media group) has signed an agreement with Amaury Sport Organisation to become the Official Media Supplier of the Schneider Electric Marathon de Paris 2026.The media brand, which will be the exclusive female

The Media Leader

Sep

3rd

2025

04:54

Events, CT_Monitor Company

Thule becomes premium partner of Roc d’Azur 2025

Amaury Sport Organisation (A.S.O.), organiser of the Roc d’Azur, has announced Thule as a premium partner of the 2025 edition of the popular cycling event. The Swedish outdoor brand has previously been an official supplier but will now step up its involvement with an expanded presence at the 41st edition of Roc d’Azur in Fréjus, France, on October 2–5, 2025.

endurance.biz

Jun

11th

2025

16:03

Events,

Kawasaki Versys 1100 Joins the Tour de France — And This Is No Joke

Get ready to see motorcycles on cycling duty: Kawasaki has been officially named a supplier for the Tour de France and other events organized by Amaury Sport Organisation through 2027. These include the Tour de France Femmes avec Zwift, Paris-Roubaix, La Vuelta, and more — with the Versys 1100 taking the lead in support operations.

Motorcycle Sports

Apr

14th

2025

18:30

Events, Capital Refinance/Restructure,

Challenging route reconnaissance raises expectations for South African Safari Rally competitors

The organising team has spent nearly a year planning, scouting, and refining the route, with the final reconnaissance and mapping taking place in March and April, led by South Africa Safari Rally route director Evan Hutchison, alongside the Amaury Sport Organisation – promoters of the FIA and FIM World Rally-Raid Championship.

DFA (South Africa)

Apr

14th

2025

18:30

Events, Capital Refinance/Restructure,

Challenging route reconnaissance raises expectations for South African Safari Rally competitors

Cape Times

Apr

14th

2025

17:31

Events,

Record 56,950 runners at Schneider Electric Marathon de Paris 2025

A record-breaking 56,950 runners took part in the Schneider Electric Marathon de Paris on Sunday, April 13, 2025 – spotlighting the event as hosting one of the largest marathon fields in the world this year. Organised by Amaury Sport Organisation (A.S.O.), the Paris Marathon course took participants past some of the French capital’s most recognisable landmarks – from the Champs-Élysées to the Eiffel Tower – with thousands of supporters lining the route.

Endurance (biz)

Mar

20th

2025

18:30

Events,

2027 Tour de France to Start in Britain

Amaury Sport Organisation – owner and organizer of Le Tour de France – today announced Tour de France 2027 will start with three stages in Scotland, Wales, and England. The decision has been made to honor the great performances of English, Welsh, and Scottish riders in previous editions of Le Tour.

RoadCycling.com

Examples of Amaury Sport Organisation's suppliers include Letsee, EMG (Euro Media Group) and NEP Group.

Example Suppliers

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Amaury Sport Organisation sells broadcasting rights of its 16 athletics, cycling and motorsports competitions to 104 companies globally, covering 39 countries. Amaury Sport Organisation's rights holders include Claro, Sky Group and YouTube.