Amaury Sport Organisation

http://www.aso.fr
https://www.linkedin.com/company/a-s-o-/

Amaury Sport Organisation, also known as ASO, is a privately owned company headquartered in France, part of the Amaury Group, a French media group. Founded in 1992, the organization employs approximately 580 individuals and reported $405.8M in revenue as of 2024. It functions as a tier 1 media tech buyer. Specializing in spectator sports, the company organizes the Tour de France and other cycling races, alongside golf, running, sailing, and off-road motorsport events. It conducts over 250 days of competition annually, encompassing 90 events across 30 countries.

2024 Revenue

Founded

1992

Headcount

642

Headquarters

France

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On August 9, 2026, Demi Vollering received a €50,000 winner's check, three stage wins, and the yellow jersey for her victory at the Tour de France Femmes avec Zwift. This prize money was notably less than the amount Tadej Pogačar banked for winning the men’s Tour de France two weeks earlier, which was nearly double the entire Femmes purse. Previously, on August 8, a broadcast row highlighted growing pains for the Tour de France Femmes, even as viewership data indicated that people were following the event, largely due to the "Watch the Femmes" catchcry from lead sponsor Zwift. The race featured a captivating seven days, including Katarzyna Niewiadoma-Phinney's ascent of Mont Ventoux, with the top three riders separated by just 39 seconds. This followed criticism on August 4 regarding the decision not to provide full TV coverage for the Tour de France Femmes, despite title sponsors Zwift extensively promoting its tagline for what has become the biggest women's bike race globally. Earlier, on July 22, Amaury Sport Organisation (ASO), the event organizers, continued planning future editions of the Grande Boucle, even as fans observed the current Tour de France.

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Amaury Sport Organisation offers 19 products in the media and telecoms services and sports industries. Amaury Sport Organisation's product portfolio comprises of athletics and multi-discipline sports, motorsports and cycling, search, social, and retail media and sports tickets, merchandise and sponsorship.

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Amaury Sport Organisation's revenues were less than $500M in 2024. Caretta Research has split Amaury Sport Organisation's revenue into 5 different product categories, the largest of which is cycling. For full access to Amaury Sport Organisation's revenue breakdown subscribe to Caretta Portal.

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Sep

3rd

2026

01:44

Events, B2B Tag, Events and Conferences, Partnerships, New Offerings

Automotive Replace: Hero MotoSports Workforce Rally Celebrates 10 Years: Unveils Future Plans – Full Specs

Hero MotoCorp marked ten years of its global rally-raid program with a talent hunt aimed at finding India’s next Dakar champion Hero MotoCorp marked ten years of competitive rally racing at its Jaipur R&D facility. Ross Branch, the 2024 FIM World Rally-Raid Champion, joined teammates Nacho Cornejo and Michael Docherty at the event.

Ur All News

Aug

9th

2026

15:50

Events, B2B Tag, Events and Conferences

Tour de France Femmes Prize Money: Pogačar's Tour Payday Was Nearly Double the Entire Femmes Purse

Demi Vollering rode away from Nice on Sunday with the yellow jersey, three stage wins, and a €50,000 winner’s check at the Tour de France Femmes avec Zwift. Tadej Pogačar banked 10 times that amount when he won the men’s Tour de France just two weeks earlier.

VELO Outside Magazine

Aug

8th

2026

05:08

Events, B2B Tag, Events and Conferences

Tour de France Femmes broadcast row highlights growing pains of downtrodden event

The catchcry of the Tour de France Femmes by its lead sponsor, Zwift, is pretty simple: Watch the Femmes. By and large, the viewership data shows that people are doing exactly that. And why wouldn't they? After a riveting seven days of racing so far, capped by Katarzyna Niewiadoma-Phinney's masterful ascent of the legendary Mont Ventoux, the top three riders in this year's race are separated by just 39 seconds.

NZ City

Aug

4th

2026

06:30

Events, B2B Tag, Events and Conferences

The decision not to provide full TV coverage of the Tour de France Femmes is a disgrace, but it seems like cycling is waking up to this

You can’t escape the tagline of the Tour de France Femmes avec Zwift. It’s everywhere, on casquettes, on musettes, on advertising. It’s simple: “Watch the Femmes”. It’s a neat idea from title sponsors Zwift to encourage people to tune in to what has quickly become the biggest women’s bike race in the world.

Cycling Weekly

Jul

22nd

2026

11:35

Events, B2B Tag, Events and Conferences

Tour de France: Designing a race route – a three

As cycling fans on the roadside and watching at home on television marvel at the stunning scenery on view at the Tour de France, organisers ASO are already planning the next editions of the Grande Boucle.

NZ Herald

Jul

14th

2026

11:18

Events, B2B Tag, Events and Conferences

Tour de France director hits back at Uno-X hotel criticism and reveals how hotels are shared out fairly

Tour de France director Christian Prudhomme has hit back at criticism about the quality of the team hotels from Tobias Halland Johannessen (Uno-X Mobility) by explaining that all teams are treated equally using a carefully calculated system of hotel allocation.

Cyclingnews

Jul

13th

2026

10:33

Events, B2B Tag, Events and Conferences

Riders Group Calls for Action as Tour de France Cooks

Competitors at the Tour de France have always had it tough, but aside from the speed, the mountains and the wind, they have an additional barrier this year. The sun. The Tour has been pummeled by repeated heatwaves since the race start in Barcelona on July 4.

VELO Outside Magazine

Jul

11th

2026

03:54

Events, B2B Tag, Events and Conferences

The Tour de France organisers wanted 'suspense to the end' but the Tourmalet stage design backfired dramatically – and they should have seen it coming

In pitching this Tour de France, "suspense until the end" was a repeated refrain from the race director, Christian Prudhomme, who insisted: "Until the last mountain stage, anything is possible." One week in, we have a gap of nearly three minutes between first and second place, and a yellow jersey that will remain on the shoulders of Tadej Pogačar for the next two weeks unless something utterly extraordinary happens.

Cyclingnews

Jul

2nd

2026

12:55

Events, ESG, B2B Tag

XPO Logistics extends Tour de France transport deal

XPO Logistics will serve as the official transportation partner for this year's Tour de France and Tour de France Femmes avec Zwift, extending a 55-year relationship with organiser Amaury Sport Organisation. The logistics group will deploy 45 trucks and 56 drivers for the men's race, moving infrastructure between stages as the event travels through Spain and France.

eCommerceNews UK

Jun

26th

2026

10:54

Events, B2B Tag

A decade of Hero MotoSports: A celebration of ten years in international rallying

Hero MotoCorp’s MotoSports Team Rally has been up to so much good and then some for the past decade. Its HQ at the Centre for Innovation and Technology (CIT), Jaipur became the epicentre for the celebrations.

EVO India

Jun

24th

2026

05:40

Partnerships and Alliances, B2B Tag

Hero MotoSports marks 10 years with Dakar deal, talent program and Ghorpade signing

Hero MotoCorp celebrated the 10th anniversary of Hero MotoSports Team Rally at its Centre for Innovation and Technology in Jaipur, India, by announcing three major initiatives aimed at strengthening India’s future in rally-raid racing. The celebrations brought together key members of the team, including reigning FIM World Rally-Raid Champion Ross Branch, Nacho Cornejo, Michael Docherty, rising Indian rider Shlok Ghorpade, Hero MotoSports Team Manager Wolfgang “Waffi” Fischer, and Head of National MotoSports Jordi Grau.

Fullnoise.com.au

Jun

23rd

2026

09:32

Events, B2B Tag

Hero MotoSports Celebrates 10 Years With a Bold Bet on Indian Youth

Ten years ago, rally racing was almost unheard of in India. Nobody was talking about it, nobody was watching it, and certainly nobody was competing at the highest level. That has completely changed. Today, Indian riders are lining up at international events, training with world champions, and chasing a start at the Dakar Rally, one of the toughest races on the planet.

autoX

Examples of Amaury Sport Organisation's suppliers include NEP Group, EMG (Euro Media Group) and Gravity Media.

Example Suppliers

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Amaury Sport Organisation sells broadcasting rights of its 16 athletics, cycling and motorsports competitions to 107 companies globally, covering 31 countries. Amaury Sport Organisation's rights holders include YouTube.