Amaury Sport Organisation

http://www.aso.fr
https://www.linkedin.com/company/a-s-o-/

Amaury Sport Organisation, also known as ASO, is a privately owned company headquartered in France, part of the Amaury Group. Founded in 1992, with approximately 580 employees, the company reported $405.8M in revenue as of 2024. As a tier 1 media tech buyer, it specializes in spectator sports. The company organizes the Tour de France and other cycling races, as well as golf, running, sailing, and off-road motorsport events, conducting over 250 days of competition per year, with 90 events in 30 countries.

2024 Revenue

Founded

1992

Headcount

575

Headquarters

France

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Further details for the 2027 Tour de France Femmes Grand Départ were revealed on April 20, 2026, confirming the United Kingdom will host the first three stages, with London set to be the scene of the race's first-ever team time trial. This follows an April 19 announcement outlining the route for the event's first stage on July 30, 2027, which will start in Leeds, a city confirmed as a host in January. Earlier, on April 12, Amaury Sport Organization (ASO) reached an extended agreement with SportA, the joint sports rights agency of German public broadcasters ARD and ZDF, to air the Tour de France on both channels from 2027. This agreement marks ZDF's return as a broadcaster for the iconic cycling race for the first time in over 15 years. On the same day, Paris-Roubaix race director Thierry Gouvenou defended the decision to reduce broadcast coverage for the women's Paris-Roubaix race, which took place on the same day as the men's event for the first time since its 2021 inception, finishing approximately 90 minutes later. The scheduling change and broadcast reduction drew criticism from the women's peloton and professional teams.

Similar Companies

Subscribe for full access to Amaury Sport Organisation's profile

Amaury Sport Organisation offers 19 products in the sports and media and telecoms services industries. Amaury Sport Organisation's product portfolio comprises of search, social, and retail media, sports tickets, merchandise and sponsorship, motorsports and cycling and athletics and multi-discipline sports.

Subscribe for full access to Amaury Sport Organisation's products in full detail

Amaury Sport Organisation's revenues were less than $500M in 2024. Caretta Research has split Amaury Sport Organisation's revenue into 5 different product categories, the largest of which is cycling. For full access to Amaury Sport Organisation's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to Amaury Sport Organisation's revenue in full detail

May

3rd

2026

14:26

Events, B2B Tag

Paris to host unveiling of Dakar Saudi Arabia 2027 route

JEDDAH: The route for the Dakar Rally 2027 in Saudi Arabia will be unveiled at an official press conference in Paris, organizers announced on Sunday, as the Kingdom prepares to host the event for an eighth consecutive year.

Arab News

Apr

29th

2026

16:05

Business Expansion, Events, B2B Tag

'A whole lot of upside and potential' - Armed Forces Cycling Classic partners with ASO for international development of pro races, amateur events in US capitol

Amaury Sport Organisation (A.S.O.), organisers of international sporting events including the Tour de France and Tour de France Femmes, have entered into a multi-year, strategic agreement with US-based Arlington Sports to strengthen the international reach of pro races and amateur events that are part of Amazon Armed Forces Cycling Classic.

Cyclingnews

Apr

20th

2026

10:30

Events, B2B Tag

Cat Ferguson leads British hopes as UK start to 2027 Tour de France Femmes set to be toughest in history

Further details of the 2027 Tour de France Femmes Grand Départ were revealed on Monday, with the UK hosting the first three stages of the race and London set to be the scene of its first-ever team time trial.

Independent

Apr

19th

2026

18:30

Events, B2B Tag

Grand Départ route will put Leeds communities in sporting spotlight

The city was confirmed in January as the host location for the start of stage one of the first ever visit to Britain by the world’s biggest women’s professional cycle race. And, in a major follow-up announcement today, organisers have now given people in Leeds an overview of the route that will be used for the event on July 30 next year.

Leeds City Council

Apr

12th

2026

18:30

Events, B2B Tag

ZDF back as Tour de France broadcaster in Germany from 2027

Cycling’s iconic Tour de France will be shown by German public service broadcaster ZDF in 2027 for the first time in over 15 years. SportA, the joint sports rights agency of Germany’s prominent public broadcasters ARD and ZDF, has reached an extended agreement with race organizer and promoter Amaury Sport Organization (ASO) to air the race on both channels next year.

Sportcal

Apr

12th

2026

04:10

Events, B2B Tag

'Fewer minutes but more eyeballs' – ASO race director defends reduction in women's Paris-Roubaix broadcast and his 'moron' comments on Rockets boss Bas Tietema

Paris-Roubaix race director Thierry Gouvenou has defended the decision to reduce the level of broadcast coverage of the women’s race this year, amid criticism from the women’s peloton. For the first time since its inception in 2021, Paris-Roubaix Femmes is taking place on the same day as the men’s race, with the women's race finishing roughly an hour and a half later today.

Cyclingnews

Apr

12th

2026

01:51

Events, B2B Tag

Is the Women’s Paris-Roubaix Move to Sunday a Big Step Backwards?

Best together, or better apart? That’s the question many professional riders, pro teams and race fans are asking themselves about Paris-Roubaix Women. For the first time since its introduction in 2021, the race will be held on the same day as the men’s event.

VELO Outside Magazine

Apr

8th

2026

18:29

Events, B2B Tag

Why Paris-Roubaix Organizers Moved Women's Race to the Same Day as the Men's

Paris-Roubaix Femmes switches to Sunday in 2026 and will run alongside the men’s race for the first time in a move that race organizers hope will be a boon for the cobbled monument. For its sixth edition, the women’s Paris-Roubaix will no longer be a stand-alone race contested on Saturday.

VELO Outside Magazine

Feb

26th

2026

18:30

Events, B2B Tag

"The organizers propose, the riders decide" - Christian Prudhomme speaks about the race’s DNA and defends himself against criticism from the fans

Pay to watch the caravan go by? He reinforced his position by underlining that the race belongs to the public roads and the people who line them every July. “We are on roads that do not belong to us and will never belong to us.

CyclingUpToDate

Feb

14th

2026

18:30

B2B Tag

From Alberton to Dakar: Matt Smith’s journey to motorsport’s biggest stage

Although he has only called Alberton home for the past six months, Matt Smith’s voice has travelled far beyond the town’s borders, all the way to the world’s toughest and most prestigious motorsport event, the Dakar Rally.

The Citizen News

Feb

11th

2026

07:19

Events, B2B Tag

Edinburgh warned over 'mega event' scale of Tour de France disruption

Businesses have in Edinburgh have been warned to expect similar levels of disruption to aftermath of the death of the Queen when the city hosts the start of the Tour de France in 2027. Council officials have revealed participants in the men’s race will go on a “loop” around the entire city centre when the Grand Depart is staged in Scotland for the first time.

Herald Scotland

Jan

30th

2026

05:29

B2B Tag

Caja Rural de Iúri Leitão invited to the Tour de France

[Translated] Caja Rural, from Portuguese Iúri Leitão, will make its debut in the Tour de France, announced the French event organization on Friday, revealing the invited teams for the 113th edition, which takes place in

Record

Examples of Amaury Sport Organisation's suppliers include Letsee, EMG (Euro Media Group) and NEP Group.

Example Suppliers

Subscribe for full access to Amaury Sport Organisation's profile

Amaury Sport Organisation sells broadcasting rights of its 16 cycling, athletics and motorsports competitions to 106 companies globally, covering 31 countries. Amaury Sport Organisation's rights holders include YouTube.