Amaury Sport Organisation

http://www.aso.fr
https://www.linkedin.com/company/a-s-o-/

Amaury Sport Organisation, also known as ASO, is a privately owned company headquartered in France, part of the Amaury Group, a French media group. Founded in 1992, the organization employs approximately 580 individuals and reported $405.8M in revenue as of 2024. It functions as a tier 1 media tech buyer. Specializing in spectator sports, the company organizes the Tour de France and other cycling races, alongside golf, running, sailing, and off-road motorsport events. It conducts over 250 days of competition annually, encompassing 90 events across 30 countries.

2024 Revenue

Founded

1992

Headcount

642

Headquarters

France

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Amaury Sport Organisation is already planning future editions of the Tour de France as the current race progresses, with fans watching the scenery unfold. On July 14, Tour de France director Christian Prudhomme addressed criticism from Uno-X Mobility rider Tobias Halland Johannessen regarding hotel quality, explaining that all teams are treated equally through a carefully calculated allocation system. This followed concerns raised on July 13 by competitors about repeated heatwaves that have affected the Tour de France since its July 4 start in Barcelona, presenting an additional challenge. Earlier, on July 11, the event's design aimed at creating "suspense to the end" reportedly backfired, with a nearly three-minute gap between first and second place emerging after just one week, despite Prudhomme's assurances of unpredictability. Before the race, on July 2, XPO Logistics extended its 55-year partnership with ASO to become the official transportation partner for both the Tour de France and Tour de France Femmes avec Zwift, deploying 45 trucks and 56 drivers for the men's race to move infrastructure between stages through Spain and France.

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Amaury Sport Organisation offers 19 products in the media and telecoms services and sports industries. Amaury Sport Organisation's product portfolio comprises of sports tickets, merchandise and sponsorship, search, social, and retail media, motorsports and cycling and athletics and multi-discipline sports.

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Amaury Sport Organisation's revenues were less than $500M in 2024. Caretta Research has split Amaury Sport Organisation's revenue into 5 different product categories, the largest of which is cycling. For full access to Amaury Sport Organisation's revenue breakdown subscribe to Caretta Portal.

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Jul

22nd

2026

11:35

Events, B2B Tag, Events and Conferences

Tour de France: Designing a race route – a three

As cycling fans on the roadside and watching at home on television marvel at the stunning scenery on view at the Tour de France, organisers ASO are already planning the next editions of the Grande Boucle.

NZ Herald

Jul

14th

2026

11:18

Events, B2B Tag, Events and Conferences

Tour de France director hits back at Uno-X hotel criticism and reveals how hotels are shared out fairly

Tour de France director Christian Prudhomme has hit back at criticism about the quality of the team hotels from Tobias Halland Johannessen (Uno-X Mobility) by explaining that all teams are treated equally using a carefully calculated system of hotel allocation.

Cyclingnews

Jul

13th

2026

10:33

Events, B2B Tag, Events and Conferences

Riders Group Calls for Action as Tour de France Cooks

Competitors at the Tour de France have always had it tough, but aside from the speed, the mountains and the wind, they have an additional barrier this year. The sun. The Tour has been pummeled by repeated heatwaves since the race start in Barcelona on July 4.

VELO Outside Magazine

Jul

11th

2026

03:54

Events, B2B Tag, Events and Conferences

The Tour de France organisers wanted 'suspense to the end' but the Tourmalet stage design backfired dramatically – and they should have seen it coming

In pitching this Tour de France, "suspense until the end" was a repeated refrain from the race director, Christian Prudhomme, who insisted: "Until the last mountain stage, anything is possible." One week in, we have a gap of nearly three minutes between first and second place, and a yellow jersey that will remain on the shoulders of Tadej Pogačar for the next two weeks unless something utterly extraordinary happens.

Cyclingnews

Jul

2nd

2026

12:55

Events, ESG, B2B Tag

XPO Logistics extends Tour de France transport deal

XPO Logistics will serve as the official transportation partner for this year's Tour de France and Tour de France Femmes avec Zwift, extending a 55-year relationship with organiser Amaury Sport Organisation. The logistics group will deploy 45 trucks and 56 drivers for the men's race, moving infrastructure between stages as the event travels through Spain and France.

eCommerceNews UK

Jun

26th

2026

10:54

Events, B2B Tag

A decade of Hero MotoSports: A celebration of ten years in international rallying

Hero MotoCorp’s MotoSports Team Rally has been up to so much good and then some for the past decade. Its HQ at the Centre for Innovation and Technology (CIT), Jaipur became the epicentre for the celebrations.

EVO India

Jun

24th

2026

05:40

Partnerships and Alliances, B2B Tag

Hero MotoSports marks 10 years with Dakar deal, talent program and Ghorpade signing

Hero MotoCorp celebrated the 10th anniversary of Hero MotoSports Team Rally at its Centre for Innovation and Technology in Jaipur, India, by announcing three major initiatives aimed at strengthening India’s future in rally-raid racing. The celebrations brought together key members of the team, including reigning FIM World Rally-Raid Champion Ross Branch, Nacho Cornejo, Michael Docherty, rising Indian rider Shlok Ghorpade, Hero MotoSports Team Manager Wolfgang “Waffi” Fischer, and Head of National MotoSports Jordi Grau.

Fullnoise.com.au

Jun

23rd

2026

09:32

Events, B2B Tag

Hero MotoSports Celebrates 10 Years With a Bold Bet on Indian Youth

Ten years ago, rally racing was almost unheard of in India. Nobody was talking about it, nobody was watching it, and certainly nobody was competing at the highest level. That has completely changed. Today, Indian riders are lining up at international events, training with world champions, and chasing a start at the Dakar Rally, one of the toughest races on the planet.

autoX

Jun

23rd

2026

01:00

New Offerings, Partnerships and Alliances, B2B Tag

Continental at Tour de France 2026: Performance Across the Entire Race Setup

Six teams will be competing on Continental bicycle tires Continental provides more than 1,000 bicycle tires, over 400 tires for support vehicles and 120 motorcycle tires Trusted tire technology ensures safety, handling and performance in increasing demands around race conditions Hanover, Germany, June 23, 2026.

Continental

Jun

9th

2026

01:00

B2B Tag

Follow-up Notice to the RIR Community: ICANN Empowered Community Rejection Action Petition

On 12 May 2026, the ASO Secretariat published a notice to the RIR community regarding the ICANN Board’s approval of several items subject to the ICANN Empowered Community rejection process, including the Standard Bylaws Amendment to Article 27 of the ICANN Bylaws.

Ripe

Jun

3rd

2026

03:52

Partnerships and Alliances, B2B Tag

The Tour de France Just Got a Surprising New Partner

The Tour de France got an unusual addition to its portfolio of partners this week. McCain. The Canadian purveyor of frozen potato products announced Wednesday it will become “official fries of the Tour de France” for the next five years.

VELO Outside Magazine

May

18th

2026

04:36

Events, B2B Tag

Hosting the Grand Départ Luxembourg's Tour de France hopes face Reims challenge

After Barcelona on 4 July 2026 and Edinburgh in July 2027, where will the Tour de France set off from in 2028? Luxembourg or Reims? Both cities are candidates to host the event, which has global reach.

RTL Lëtzebuerg

Examples of Amaury Sport Organisation's suppliers include Letsee, EMG (Euro Media Group) and NEP Group.

Example Suppliers

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Amaury Sport Organisation sells broadcasting rights of its 16 athletics, motorsports and cycling competitions to 107 companies globally, covering 31 countries. Amaury Sport Organisation's rights holders include YouTube.