Automobile Club de l'Ouest, also known as ACO, a privately owned entity headquartered in France, was founded in 1906 and employs approximately 380 individuals. Primarily engaged in spectator sports, the organization reported $140.7M in revenue as of 2024. It operates as a tier 1 media tech buyer. The club specializes in the creation and organization of major motor sporting events, notably creating the first Grand Prix in motor racing history in 1906 and the first Le Mans 24 Hours in 1923. Since 2012, ACO has been the organizer and promoter of the FIA World Endurance Championship (FIA WEC), and it is also the creator of several continental series, including the WeatherTech SportsCar Championship (formerly the American Le Mans Series, established in 1999), the European Le Mans Series (2004), and the Asian Le Mans Series (2013).

2024 Revenue

Founded

1906

Headcount

562

Headquarters

France

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On August 31, 2026, Goodyear extended its partnership with the Federation and Automobile Club de l’Ouest (ACO), securing its role as the exclusive tire supplier for the FIA World Endurance Championship (WEC) LMGT3 category through at least 2032 following an official tender procedure. Previously, on July 31, 2026, the FIA World Endurance Championship announced its 2030 Hypercar regulations, which will adopt core LMDh performance parameters with bespoke hybrid freedom, moving towards convergence without mandating a single-spec model. Earlier, on July 28, 2026, the WEC updated its 2026 calendar, replacing planned Middle Eastern events, including the rescheduled Qatar 1812km and the Bahrain finale, with new races in Barcelona and Monza to conclude the season in Europe after visits to Austin and Fuji in September. In June 2026, new Le Mans Prototype 2 (LMP2) race cars were revealed, set to debut in all Automobile Club de l’Ouest (ACO)/Le Mans Endurance Management (LMEM) championships and the 24 Hours of Le Mans in 2028, with their introduction to the IMSA WeatherTech SportsCar Championship following in 2029.

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Automobile Club de l'Ouest offers 13 products in the media and telecoms services and sports industries. Automobile Club de l'Ouest's product portfolio comprises of media and TV services, sports tickets, merchandise and sponsorship and motorsports and cycling.
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Automobile Club de l'Ouest's revenues were less than $250M in 2024. Caretta Research has split Automobile Club de l'Ouest's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Automobile Club de l'Ouest's revenue breakdown subscribe to Caretta Portal.
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Examples of Automobile Club de l'Ouest's suppliers include Stop & Go, Letsee and Infront Sports & Media.

Example Suppliers

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Automobile Club de l'Ouest sells broadcasting rights of its 7 motorsports competitions to 108 companies globally, covering 28 countries. Automobile Club de l'Ouest's rights holders include YouTube. Automobile Club de l'Ouest currently holds broadcasting rights for sports competitions including motorsports.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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