Privately owned Infront Sports & Media, headquartered in Switzerland, is a subsidiary of Wanda Sports Group. Its operations also include the subsidiary HBS. Founded in 2003, the company has approximately 700 employees and reported $1.1B in revenue as of 2024. It functions as a tier 1 media tech buyer. The company focuses on content rights management, and its broader offerings, including those through entities like Infront X and B2Run, encompass sports events digital solutions, event operations, rights distribution, sponsorship sales, activations, and production.
On September 9, 2026, Infront Sports & Media AG closed a deal to sell its majority ownership of Hyrox, a fitness competition company, to a consortium led by US investment firm L Catterton. This transaction returns Hyrox to its founder-led roots, just four years after Infront became its majority owner. The acquiring consortium includes Hyrox co-founders Christian Toetzke and Moritz Fürste, alongside venture capital firm WndrCo, with Jeffrey Katzenberg joining as a partner. The deal, which was initially announced on September 8, reportedly valued the fitness-racing brand at $700 million, though Infront and L Catterton did not disclose specific financial terms. Earlier on September 8, Infront and SPORTEUROPE.TV extended their media rights agreement for the IIHF World Championship™ through to 2031. This long-term agreement secures media rights distribution for the international ice hockey event across seven European markets, adding Belgium, the Netherlands, and Luxembourg from 2027.
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Infront Sports & Media offers 22 products in the media and telecoms services industry. Infront Sports & Media's product portfolio comprises of content rights and media and TV services.
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Infront Sports & Media's revenues were over $1B in 2024. Caretta Research has split Infront Sports & Media's revenue into 3 different product categories, the largest of which is sports sublicensing. For full access to Infront Sports & Media's revenue breakdown subscribe to Caretta Portal.
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Examples of Infront Sports & Media's suppliers include EVS Broadcast Equipment, FIA Formula One World Championship and Catapult Group.
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Example Suppliers
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Example Partners
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Infront Sports & Media sells broadcasting rights of its 2 sports betting streams and associated content rights and sports sublicensing competitions to 2 companies globally, covering 2 countries. Infront Sports & Media's rights holders include YouTube. Infront Sports & Media currently holds 100 broadcasting rights for sports competitions including multi-sport, ice skating, biathlon, badminton, basketball, winter sports, ice hockey, squash, beach volleyball, motorsports, soccer | association football, curling, handball, volleyball, athletics and triathlon.
Example Sports Rights Suppliers
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