Viaplay Group

https://www.viaplaygroup.com/
https://www.linkedin.com/company/viaplaygroup/

Viaplay Group, also known as NENT, Nordic Entertainment Group, and Viaplay Group AB (publ), is a publicly owned company headquartered in Sweden. With Canal+ Group and PPF Group listed as parent companies, it was founded in 2018 and operates with approximately 1740 employees. The company reported $1.8B in revenue as of 2025 and functions as a tier 1 media tech buyer. Specializing in broadcast television and radio, the company operates streaming services Viaplay and Viafree, advertising-funded TV and radio channels, the V pay-TV channels, and the studio production company Viaplay Studios. Viaplay Group was a spinoff from MTG and is listed on the Stockholm Stock Exchange.

2025 Revenue

Founded

2018

Headcount

1,739

Headquarters

Sweden

Primary Segment

Content rights

Ownership

Publicly Owned

Deployments

News Summary:

Kepler upgraded Viaplay Group on July 8, 2026, citing the Dutch sale-driven deleveraging and a sharpened Nordic focus. Previously, on July 5, Viaplay Group announced an agreement to sell its Dutch streaming and broadcasting operations to DPG Media-owned Videoland for €142 million on a cash and debt-free basis. These Dutch operations, which generated net sales of €149 million in 2025, held rights to events such as England's Premier League, Germany's Bundesliga, Formula 1, and PDC darts in the Netherlands. Earlier, on July 3, the company invited stakeholders to a presentation of its Q2 2026 financial results, scheduled for July 17, featuring presentations from President and CEO Jørgen Madsen Lindemann and Chief Financial Officer Johan Johansson. This followed Viaplay Group's initial announcement on July 2 of its agreement to sell the Dutch broadcast and streaming operation to Videoland, a transaction subject to the approval of regulatory authorities and Viaplay’s lenders, noting that the sale would not impact the Group’s full-year 2026 financial targets or long-term ambitions.

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Viaplay Group offers 4 products in the media and telecoms services industry. Viaplay Group's product portfolio comprises of media and TV services and broadcast television and radio.

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Viaplay Group's revenues were $1.8B in 2025. Caretta Research has split Viaplay Group's revenue into 2 different product categories, the largest of which is sports sublicensing, which represents 73% of Viaplay Group's revenue.

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Jul

17th

2026

06:30

Financial Results, B2B Tag, Financial Performance

Viaplay Group AB Reports Earnings Results for the Second Quarter and Six Months Ended June 30, 2026

Viaplay Group AB (publ) reported earnings results for the second quarter and six months ended June 30, 2026. For the second quarter, the company reported sales was SEK 5,513 million compared to SEK 4,313 million a year ago.

MarketScreener

Jul

17th

2026

06:09

Financial Results, B2B Tag, Financial Performance

Viaplay Group increases revenue and operating profit

Media company Viaplay Group reported higher revenue in the second quarter compared with the same period a year earlier. Operating profit rose.Revenue climbed 27.8% to 5,513 million kronor (4,313). Organic sales growth was 1% (-0.1). EBITDA before associates and items affecting comparability totaled 458 million kronor (128), with an adjusted EBITDA margin of 8.3% (3.0).

MarketScreener

Jul

17th

2026

06:08

Financial Results, Demerger/Spin Off, B2B Tag, Demergers and Spin Offs, Financial Performance

Viaplay Q2 net sales climb to SEK 5.51 billion

Investing.com -- Viaplay Group reported second-quarter net sales of SEK 5.51 billion, up from the same period last year. The Sweden-based entertainment provider posted a net income of SEK 70 million for the quarter, reversing a loss recorded in the prior-year period.

Investing.com Australia

Jul

17th

2026

00:18

Financial Results, B2B Tag, Financial Performance

Viaplay Q2 net sales climb to SEK 5.51 billion

Investing India

Jul

8th

2026

01:00

B2B Tag

Kepler upgrades Viaplay on Dutch sale-driven deleveraging, Nordic focus

Investing UK

Jul

5th

2026

04:17

B2B Tag

Viaplay exits Netherlands, sells Dutch unit to DPG Media for 142M euros

Viaplay Group this week entered into an agreement to sell its Dutch streaming and broadcasting operations to Videoland, the platform owned by DPG Media, for EUR 142 million on a cash and debt free basis, according to a statement released by the Nordic entertainment group.

PPC Land

Jul

5th

2026

01:00

Divestiture, Corporate Restructuring, B2B Tag

Viaplay Group to sell Dutch operations for €142m

Dutch streamer Videoland is owned by Belgium’s DPG Media, which last year acquired RTL Nederlands from Fremantle owner RTL Group for €1.1bn. Viaplay’s Dutch operations generated net sales of €149m in 2025. Viaplay has rights to England’s Premier League, Germany's Bundesliga, motor racing's Formula 1, and PDC darts in the Netherlands.

IBC UK

Jul

3rd

2026

01:00

Financial Results, B2B Tag

Viaplay Group invitation to presentation of Q2 2026 financial results

A conference call will be held at 09:00 CET on Friday 17 July with presentations from Jørgen Madsen Lindemann, President and CEO, and Johan Johansson, Chief Financial Officer. A question-and-answer session will follow the presentations.

Viaplay Group

Jul

2nd

2026

04:56

Corporate Restructuring, B2B Tag

Viaplay Group agrees to sell Dutch broadcast and streaming operations

Viaplay Group has announced an agreement to sell its Dutch broadcast and streaming operation to Videoland. The sale, which will be subject to the approval of the regulatory authorities and Viaplay’s lenders, will not result in changes to the Group’s full year 2026 financial targets or long-term ambitions outlined in its 2026 Q1 Interim Report.

TVBEurope

Jul

2nd

2026

03:26

B2B Tag

Viaplay retreat complete with €142m Dutch sale

Viaplay is to exit its last international sports rights market by selling its Dutch streaming and broadcast operations to the DPG Media-owned Videoland for €142m ($162m).

SportBusiness

Jul

1st

2026

01:00

Corporate Restructuring, B2B Tag

Viaplay Group enters into agreement to sell Dutch operations

Viaplay Group AB (publ) (“Viaplay”) has today entered into an agreement to sell its Dutch streaming and broadcasting operations to Videoland (owned by DPG Media) for EUR 142 million (approximately SEK 1.57 billion) on a cash and debt free basis.

Nasdaq

May

29th

2026

09:35

Partnerships and Alliances, B2B Tag

Viaplay, NHL renew pan-Nordics deal to 2031

The NHL has struck a rights deal in one of its most important international media markets in a pan-Nordics renewal with subscription broadcaster Viaplay.

SportBusiness

Examples of Viaplay Group's suppliers include IBM, Adobe and Samsung Device eXperience.

Example Customers

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Example Suppliers

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Viaplay Group currently holds 172 broadcasting rights for sports competitions including winter sports, athletics, ice hockey, horse racing, cricket, motorsports, darts, kickboxing, golf, pool billiards, basketball, sports sublicensing, rugby league, padel and pickleball, soccer | association football, ten-pin bowling, futsal, baseball, ice skating, rugby union, volleyball, combat sports, handball, fishing, field hockey, snooker and table tennis.