Viaplay Group, also known as NENT, Nordic Entertainment Group, or Viaplay Group AB (publ), a Publicly Owned company headquartered in Sweden, operates with parent companies Canal+ Group and PPF Group. Founded in 2018 as a spinoff from MTG and employing approximately 1370 individuals, the company reported $1.8B in revenue as of 2025. This tier 1 media tech buyer specializes in content rights. The company operates streaming services Viaplay and Viafree, advertising-funded TV and radio channels, the V pay-TV channels, as well as the studio production company Viaplay Studios. Viaplay Group is listed on the Stockholm Stock Exchange.

2025 Revenue

Founded

2018

Headcount

1,361

Headquarters

Sweden

Primary Segment

Content rights

Ownership

Publicly Owned

Deployments

1

News Summary:

Viaplay Group will publish its Q3 2026 financial results at 07:30 CET on Thursday, October 22, 2026, with a conference call featuring President and CEO Jørgen Madsen Lindemann and Chief Financial Officer Johan Johansson scheduled for 09:00 CET on the same day. Previously, on September 28, 2026, Viaplay Group's Nomination Committee convened to prepare proposals for the 2027 Annual General Meeting. The committee comprises Audrey Richard from Groupe Canal+ SA, Brendan Donahue representing PPF Cyprus Management Limited, Richard Torgerson appointed by Nordea Fonder, and Simon Duffy, Chair of the Viaplay Group Board of Directors. Earlier, on September 25, 2026, technology provider Encompass Digital Media completed the migration of several of Viaplay's free-to-air channels, including TV3, TV6, TV8, and TV10, to its Altitude Scheduling platform, a move Viaplay stated forms part of its strategy to modernize scheduling operations across its free-to-air portfolio.

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Viaplay Group offers 4 products in the media and telecoms services industry. Viaplay Group's product portfolio comprises of media and TV services and broadcast television and radio.
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Viaplay Group's revenues were $1.8B in 2025. Caretta Research has split Viaplay Group's revenue into 2 different product categories, the largest of which is sports sublicensing, which represents 72% of Viaplay Group's revenue.
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Examples of Viaplay Group's suppliers include IMG, Adobe and Samsung Device eXperience.

Example Customers

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Example Suppliers

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Viaplay Group currently holds 173 broadcasting rights for sports competitions including sports sublicensing, volleyball, kickboxing, ten-pin bowling, ice hockey, baseball, rugby league, snooker, soccer | association football, winter sports, padel and pickleball, basketball, darts, rugby union, futsal, cricket, handball, golf, ice skating, field hockey, motorsports, athletics, fishing, pool billiards, table tennis, combat sports and horse racing.

Example Sports Rights Suppliers

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