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News Summary:
On August 26, 2026, Viaplay Group appointed Caroline Lord Skarplöth as Vice President Radio, responsible for the day-to-day operations of Viaplay Group Radio. She succeeds Christer Modig, who will continue as Senior Vice President Radio and assume the role of Senior Strategic Advisor. Previously, on July 18, Viaplay Group reported its second-quarter 2026 core operations EBITDA at SEK 458 million, an increase from SEK 133 million a year earlier. The company noted that digital advertising growth continued to outpace a structural decline in linear television advertising across its Nordic markets, though overall advertising sales growth fell to 0.2%. This followed its Q2 2026 Interim Report released on July 17, which stated that its transformation plan was on track and highlighted the sale of its Dutch operations to focus the Group on the Nordics and reduce net debt levels.
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Viaplay Group's revenues were $1.8B in 2025. Caretta Research has split Viaplay Group's revenue into 2 different product categories, the largest of which is sports sublicensing, which represents 73% of Viaplay Group's revenue.
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Viaplay Group currently holds 172 broadcasting rights for sports competitions including snooker, ice skating, cricket, pool billiards, handball, table tennis, fishing, horse racing, motorsports, baseball, athletics, padel and pickleball, sports sublicensing, kickboxing, darts, futsal, soccer | association football, combat sports, ice hockey, rugby league, ten-pin bowling, field hockey, volleyball, golf, winter sports, rugby union and basketball.
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