Viaplay Group, also known as NENT, Nordic Entertainment Group, or Viaplay Group AB (publ), is a publicly owned company headquartered in Sweden. Founded in 2018 as a spinoff from MTG, it employs approximately 1740 individuals and reported $1.8B in revenue as of 2025. The company operates as a tier 1 media tech buyer, with Canal+ Group and PPF Group listed as parent companies. Specializing in broadcast television and radio, Viaplay Group functions as a media and entertainment company, operating streaming services Viaplay and Viafree, advertising-funded TV and radio channels, the V pay-TV channels, and the studio production company Viaplay Studios.

2025 Revenue

Founded

2018

Headcount

1,739

Headquarters

Sweden

Primary Segment

Broadcast television and radio

Ownership

Publicly Owned

Deployments

1

News Summary:

On March 31, 2026, Viaplay Group published its 2025 Annual & Sustainability Report, summarizing the Group's financial performance and sustainability work for 2025. Previously, on February 23, 2026, Viaplay Group secured full broadcast rights for all English Football League (EFL) Championship matches across all Nordic markets in a new multi-year agreement, strengthening its position as a destination for English football in the region.

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Viaplay Group offers 4 products in the media and telecoms services industry. Viaplay Group's product portfolio comprises of broadcast television and radio and media and TV services.
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Viaplay Group's revenues were $1.8B in 2025. Caretta Research has split Viaplay Group's revenue into 2 different product categories, the largest of which is linear (thematic channel groups), which represents 84% of Viaplay Group's revenue.
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Examples of Viaplay Group's suppliers include Adobe, Samsung Device eXperience and IBM.

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Example Suppliers

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Viaplay Group currently holds 167 broadcasting rights for sports competitions including winter sports, baseball, rugby league, rugby union, fishing, ten-pin bowling, futsal, cricket, ice hockey, volleyball, darts, ice skating, field hockey, snooker, pool billiards, padel and pickleball, soccer | association football, table tennis, motorsports, kickboxing, golf, horse racing, sports sublicensing, combat sports, athletics, basketball and handball.

Example Sports Rights Suppliers

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