Primary Segment
Broadcast television and radio
News Summary:
On February 20, 2026, Viaplay Group extended its rights to broadcast English soccer’s second-tier EFL Championship in the Nordics until 2028, a development reported amid widening significant losses for the company in Q4 2025. Despite these losses, the company stated it remains optimistic about its competitive position and future growth. This follows the company's announcement on February 19, 2026, that it secured exclusive broadcast rights to all EFL Championship matches across Denmark, Sweden, Norway, and Finland through 2028 in a new multi-year deal. This agreement ensures fans can watch every Championship fixture live, including the Play-Off Semi-Finals and the Play-Off Final, and reinforces its English football offering alongside its portfolio of Premier League, Carabao Cup, FA Cup, and selected League One and League Two games. Earlier on February 19, 2026, the company's Q4 and Full Year 2025 Report highlighted the consolidation of 100% of Allente Group from November 14, 2025, following the completion of the acquisition of the remaining 50% share. This consolidation added SEK 578 million of net sales and SEK 31 million of operating income to the Q4 results.
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Viaplay Group's revenues were $1.8B in 2025. Caretta Research has split Viaplay Group's revenue into 2 different product categories, the largest of which is linear (thematic channel groups), which represents 83% of Viaplay Group's revenue.
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Viaplay Group currently holds 166 broadcasting rights for sports competitions including ice skating, futsal, rugby union, ice hockey, table tennis, darts, padel and pickleball, athletics, fishing, handball, ten-pin bowling, cricket, golf, soccer | association football, winter sports, baseball, basketball, horse racing, field hockey, snooker, motorsports, volleyball, combat sports, sports sublicensing, rugby league, kickboxing and pool billiards.
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