Parrot Analytics is a privately owned company headquartered in the US. Founded in 2013, it employs approximately 60 individuals and reported $9.0M in revenue as of 2024. The company specializes in Technology, Information, and Internet services, functioning as an audience demand analytics provider, with a focus on content analytics for the attention economy.
On February 11, 2026, the Next Narrative Africa Fund (NNAF) unveiled an advisory board, comprising leaders in production finance, tech, and talent management, to select creatively ambitious African and diaspora projects for investment and support. Previously, on February 5, Parrot Analytics data revealed that younger demographics are significantly tuning into the "Game of Thrones" spinoff, 'A Knight of the Seven Kingdoms.' This followed the US$50 million NNAF's strategic partnership with Parrot Analytics earlier on February 5, 2026. The NNAF, structured as a $40 million commercial content fund and a $10 million non-profit Venture Studio, formed the alliance to prove African content is undervalued and to inform its initial wave of greenlights, with plans to select six-to-10 projects in March from more than 2000 global submissions.
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Parrot Analytics's customers primarily consist of broadcast television and radio companies. Examples of Parrot Analytics's customers include MBC Group and Viaplay Group.
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