Parrot Analytics, a privately owned US-based company founded in 2013, provides technology and information services focused on audience demand analytics. Employing approximately 80 people, the company's primary product analyzes content consumption data to understand audience preferences. In 2023, its revenue was less than $10 million.
Parrot Analytics provided data-driven insights to a gaming studio to aid in adapting one of its properties into a screen adaptation, helping determine the optimal medium and assess revenue potential. On an unrelated note, Parrot Analytics also helped Touch, a content service provider for airlines, predict content performance to optimize content curation and client acquisition. The company noted the growing global demand for Japanese anime and manga, dominated by Netflix and Crunchyroll. Parrot Analytics also observed the significant influence of sports on global audiences, citing examples such as Formula 1, the FIFA World Cup, and tennis championships.
Similar Companies
Subscribe for full access to Parrot Analytics's profile
Subscribe for full access to Parrot Analytics's products in full detail
Subscribe for full access to Parrot Analytics's revenue in full detail
Parrot Analytics's customers primarily consist of broadcast television and radio and winter sports companies. Examples of Parrot Analytics's customers include MBC Group and Viaplay Group.
Example Customers
Subscribe for full access to Parrot Analytics's profile
Subscribe for full access to Parrot Analytics's products in full detail 
