Parrot Analytics is a Privately Owned company headquartered in the US. Founded in 2013, with approximately 60 employees, the company reported $9.0M in revenue as of 2024. Functioning primarily in the technology, information, and internet sectors, Parrot Analytics is an audience demand analytics company specializing in content analytics for the attention economy.
On August 24, 2026, the Television Academy named Parrot Analytics its official insights partner. Under this strategic partnership, Parrot Analytics will provide tailored audience intelligence, valuation, and brand affinity research to support strategic planning for the Emmy® Awards and the Academy’s broader programming outreach and membership initiatives. Previously, on August 22, 2026, Parrot Analytics detailed its "Concept Testing" system, a pre-release decision-intelligence tool for film and television projects. This system forecasts audience demand and commercial performance by converting early creative materials, including loglines, synopses, treatments, scripts, or pitch decks, into actionable insights.
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Parrot Analytics's customers primarily consist of broadcast television and radio and content rights companies. Examples of Parrot Analytics's customers include Viaplay Group and MBC Group.
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