Parrot Analytics

https://www.parrotanalytics.com
https://www.linkedin.com/company/parrot-analytics/

Parrot Analytics is a privately held audience demand analytics company founded in 2013 and headquartered in the United States. The company provides data and insights on global audience demand for movies, TV shows, and other forms of entertainment content. Parrot Analytics uses a variety of data sources, including social media, streaming services, and surveys, to measure audience demand. The company's data is used by content creators, distributors, and advertisers to make decisions about what content to produce, distribute, and market. Parrot Analytics has a team of around 90 employees and generates around $10 million in annual revenue.

2023 Revenue

Founded

2013

Headcount

Headquarters

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

Deployments

News Summary:

Parrot Analytics' data revealed that HBO accounted for 31.4% of Max's subscriber revenue in the most recently reported quarter. On February 2025, Parrot Analytics released data showing *Saturday Night Live*'s 50th season generated an estimated $50 million in subscriber revenue for Peacock in 2024. Analysis by Parrot Analytics also examined the success of the *Suits* franchise across various streaming platforms, highlighting its strong performance on Netflix. In a separate discussion regarding the 2025 London TV Screenings, Parrot Analytics' Brandon Katz participated in a panel addressing challenges facing the British television industry, including the popularity of British shows globally and the impact of US streamer withdrawals. Finally, Parrot Analytics was not involved in the production of *Full Swing*'s third season, which premiered on Netflix in 2025.

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Mar

11th

2025

18:30

Maximizing ROI Across the Content Lifecycle: Data-Driven IP Evaluation Leads to an Adult Animated Blockbuster

A leading global streamer sought fresh, standout content to attract a younger demographic and distinguish itself within a crowded market for animated programming. One particular adult animated comedy series showed potential and internal teams wanted to undergo the proper due diligence surrounding the IP.

Parrot Analytics

Mar

10th

2025

18:30

Case Study: Transforming Romance and Dating Reality Show Strategy for a Leading Streaming Platform

Over the past two years, a leading streaming platform has expanded its footprint in Latin America, evolving its business model to include bundled subscriptions, competitive local pricing, and creative strategies for monetization. To remain at the forefront of a highly competitive market, the client has consistently invested in technology initiatives to increase the accessibility of its local productions, ultimately boosting viewer engagement and retention.

Parrot Analytics

Mar

10th

2025

18:30

Case Study: Optimizing Pay TV Movie Release Windows to Maximize Audience Engagement

A leading pay television channel in Latin America - recognized for its extensive lineup of popular Spanish- and English-language programming - sought to maximize performance across its Pay TV windows. The channel identified seven theatrical titles that had already premiered in theaters and on streaming services.

Parrot Analytics

Mar

10th

2025

07:22

New Offerings

Streaming continues to closely mimic linear TV, both in terms of content and structural changes

What’s old is new again in the streaming world. That’s according to new data from Parrot Analytics, whose analysis does a good job shining a light on just how closely streaming is following the strategies of its fiercest rival for attention: linear TV.

The Streamable

Mar

9th

2025

18:30

The Parrot Analytics Streaming Report Card - Q4 2024

Parrot Analytics presents the Streaming Report Card on the state of the US streaming industry. The report card is a quarterly recap and analysis of where the biggest players in the industry are sitting, showcasing the link between demand for original series or catalog slates and financial performance.

Parrot Analytics

Mar

1st

2025

18:30

Negative News

‘Suits’ Has Generated More Than $300 Million for Streamers Since 2020

Image: Suits, USA Network With the “Suits” franchise now heading to NBC and the West Coast in “Suits LA,” it’s time to take a data-driven look at how the original USA Network series has delivered for its various streaming homes over the years.

Parrot Analytics

Feb

28th

2025

18:30

The Value of Classic Rom-Coms to Streamers Today

Image: When Harry Met Sally , Columbia Pictures The era of blockbuster rom-coms may be behind us, but Hugh Grant, Julia Roberts and Heath Ledger are still a popular part of today’s streaming mix. In addition to satisfying audiences’ desire for romance, these classic movies now also satisfy cravings for nostalgia.

Parrot Analytics

Feb

27th

2025

18:30

Press Release: Collaboration Between NEC and Parrot Analytics for Sales of “DEMAND360” Content Valuation Data Service

Contributing to the expansion of Japanese content exports by leveraging objective third-party data amid growing global demand for Japanese TV programs, films, and more Nippon Electric Company, Limited (NEC) Date: February 28, 2025 NEC will commence a sales collaboration with Parrot Analytics for its global content value measurement data service, DEMAND360 , starting March 1, 2025, in the Japanese market.

Parrot Analytics

Feb

27th

2025

18:30

Financial Results, Caretta Research_Monitor Company

Max’s HBO Dependence: Strength Or Weakness For WBD?

Press Release – Parrot Analytics HBO, the companys crown jewel, accounts for 31.4% of Maxs subscriber revenue in the most recently reported quarter, highlighting its crucial role in the streaming platforms performance. Warner Bros. Discovery concludes the first entertainment earnings cycle of 2025 facing critical questions about its future viability.

Scoop

Feb

26th

2025

18:30

Big Data/Analytics

Telenovela Breakthrough: How Advanced Analytics Fueled a Record-Breaking Launch

This case study examines the strategic launch of a streaming original Brazilian telenovela, a project developed at the end of 2023, that redefined how pre-release and launch strategies are executed on streaming platforms. The engagement was initiated by a leading global media company seeking to better understand audience demand patterns and optimize their content release strategies in an increasingly competitive market.

Parrot Analytics

Feb

25th

2025

18:30

Netflix Sparked a Sports Doc Frenzy. Has Fatigue Set In?

For the third season of Full Swing, which makes its debut on Netflix Tuesday, producers emphasized the tone that originally made the show a breakout hit in 2023. It’s a significant year for the program and the somehow-still-growing genre of behind-the-scenes sports documentaries.

Parrot Analytics

Feb

23rd

2025

20:00

Regulatory and Legal, Demerger/Spin Off

Ahead Of NBC Spinoff, Quantifying Netflix's Suits Effect

As the Suits franchise takes its talents to NBCand the West Coast this Sunday, Parrot Analytics has lookedback at how the original USA series delivered for itsvarious streaming homes. Suits ’ symbioticrelationship with Netflix has been well documented, but thedata reveals just how much of a difference its availabilityon the world’s streaming leader made for bothparties.

Scoop

Parrot Analytics's customers primarily consist of broadcast television and radio companies. Examples of Parrot Analytics's customers include MBC Group and Viaplay Group.

Example Customers

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