Parrot Analytics

https://www.parrotanalytics.com
https://www.linkedin.com/company/parrot-analytics/

Parrot Analytics is a Privately Owned company headquartered in the US. Founded in 2013, with approximately 60 employees, the company reported $9.0M in revenue as of 2024. Functioning primarily in the technology, information, and internet sectors, Parrot Analytics is an audience demand analytics company specializing in content analytics for the attention economy.

2024 Revenue

Founded

2013

Headcount

Headquarters

United States

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

Deployments

News Summary:

On September 29, 2026, Parrot Analytics issued guidance on leveraging entertainment insights for strategic advantage, advising studios to define priority audiences by combining title-specific behavior, genre, talent affinities, sentiment, and market context, then validating each segment for size, addressability, and response. The company emphasized that while demographics remain useful for reach and fairness checks, they should not be the primary explanation for audience engagement. Additionally, Parrot Analytics recommended that advisors compare content across four dimensions—demand, viewing engagement, and economic contribution—and normalize for title availability, release window, territory population, period, and metric definition, noting that no single measure captures popularity, subscriber impact, and revenue effectively.

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Oct

7th

2026

21:30

New Offerings, Partnerships, Geographic Expansion

‘Miraculous: Tales of Ladybug & Cat Noir’ Getting Live-Action Series Adaptation From ‘Slow Horses’ Banner See-Saw Films and Miraculous Corp

“Miraculous: Tales of Ladybug & Cat Noir,” the Paris-set blockbuster animated superhero series and growing media empire, is entering the world of live-action TV for the first time.See-Saw Films, the Oscar and Emmy-winning powerhouse behind “Slow Horses” and “Heartstopper” are teaming up with Miraculous Corp on the series, which the two Mediawan companies will co-produce.

Parrot Analytics

Oct

6th

2026

21:30

B2B Tag, Marketing and Promotional Activities, Events and Conferences, New Offerings, Partnerships

Fremantle’s Mipcom Lineup: ‘Baywatch,’ Matthew Macfadyen and Claire Foy in ‘You Are Here,’ Impactful Non-Fiction and More

Galvanized by the weighty sales and deal prospects on its “Baywatch” reboot, Fremantle is set to hit the Croisette with a powerhouse lineup as it drives ever more into “mainstream escapism, entertainment, big brands, IP,”

Parrot Analytics

Oct

1st

2026

00:00

Emerging Tech, Artificial Intelligence, M&A Activities, Events and Conferences

What Mattered to Hollywood at This Year’s Iberseries & Platino Industria

The sixth edition of Iberseries & Platino Industria in Madrid, Spain’s capital brought together industry folks from around the world again for debates, pitches, other business and networking. The rise of AI and microdramas was one of the themes of this year’s edition of what is touted as the largest international business event for Spanish- and Portuguese-language audiovisual content professionals.

Parrot Analytics

Sep

30th

2026

00:00

Emerging Tech, B2B Tag, Events and Conferences, Partnerships

Mercedes Ron’s ‘Fault’ Franchise Initially Felt “Impossible” to Make, Banijay Producer Recalls

What do producers need to succeed in a global and competitive industry in the streaming age? That has been a recurring theme this week during the sixth edition of Iberseries & Platino Industria in the Spanish capital, Madrid.

Parrot Analytics

Sep

30th

2026

00:00

Emerging Tech, B2B Tag, Events and Conferences

What Ratings Issues? NBCU Telemundo Chair Touts World Cup Success for Live TV

Luis Fernández, chairman of Spanish-language media powerhouse NBCUniversal Telemundo Enterprises and former Telemundo news chief, was one of the high-profile keynote speakers on Thursday afternoon at the sixth edition of Iberseries & Platino Industria in the Spanish capital, Madrid.

Parrot Analytics

Sep

29th

2026

21:30

Marketing and Promotional Activities, Partnerships

Marketing and Media: Deploy high impact entertainment marketing strategies - Parrot Analytics

Studios should define priority audiences by combining title-specific behavior, genre and talent affinities, sentiment, and market context, then validate every segment for size, addressability, and response. Demographics remain useful for reach and fairness checks, but demographics should not be the primary explanation of why an audience will engage.

Parrot Analytics

Sep

29th

2026

21:30

B2B Tag

Advisory & Consulting: Turn entertainment insights into strategic advantage

Advisors should compare like with like across four dimensions: demand, viewing, engagement, and economic contribution. Normalize for title, availability, release window, territory, population, period, and metric definition. No single measure captures popularity, subscriber impact, and revenue.

Parrot Analytics

Sep

28th

2026

21:30

Geographic Expansion

How Audience Demand Is Reshaping Global Content Trade

International expansion should follow measurable audience demand beyond familiar markets. Non-US series accounted for 56.9% of global series demand in 2025.

Parrot Analytics

Sep

28th

2026

05:30

B2B Tag, Events and Conferences, Partnerships, Award Wins

“Heated Rivalry” Joins “Stranger Things” and “IT: Welcome to Derry” in GUINNESS WORLD RECORDS 2027’s Global TV Record Holders

Netflix's “Stranger Things” takes the global TV crown as Crave's “Heated Rivalry” and HBO's “IT: Welcome to Derry” break throughLOS ANGELES - September 29, 2026 - GUINNESS WORLD RECORDS, the global authority on record-breaking achievements, and Parrot Analytics, the global authority on media, IP valuation and entertainment intelligence, today announced the six global television record holders featured in GUINNESS WORLD RECORDS 2027.

Parrot Analytics

Sep

28th

2026

00:00

Emerging Tech, B2B Tag, Events and Conferences

YouTube Exec Sees More ‘Obsession’-, ‘Backrooms’-Style Smashes Hitting Box Office — and Oscars

Curry Barker’s Obsession and Kane Parsons’ Backrooms, two Gen Z creatives-led horror stories, have proven the concept that viral online video creators can conquer the box office. And Pedro Pina, vp, YouTube, Europe, the Middle East and Africa (EMEA), thinks that they will be followed by more successful moves from the online into the cinema world.

Parrot Analytics

Sep

24th

2026

00:00

B2B Tag

Hollywood’s novel obsession with literary adaptations

A caterpillar crawls on a finger in the opening shot of a new adaptation of “Sense and Sensibility”. It is a neat symbol of Jane Austen’s technique. In this and other novels, she describes what, in the sweep of history, are tiny things: stolen looks, crossed wires, unspoken longings, the heart’s hidden rhythms.

Parrot Analytics

Sep

9th

2026

21:30

B2B Tag

Parrot Analytics

Parrot Analytics's customers primarily consist of content rights and broadcast television and radio companies. Examples of Parrot Analytics's customers include MBC Group and Viaplay Group.