Parrot Analytics, a privately owned US-based company founded in 2013, provides technology and internet-based services focused on audience demand analytics. Employing approximately 60 people, the company's offerings center on analyzing content consumption patterns within the attention economy. As of 2024, its annual revenue was less than $10 million.
Parrot Analytics launched SportsDemand, a global sports analytics system, on August 26, 2025. This system, built on Parrot Analytics' demand measurement technology, provides insights to various stakeholders, including rights holders, teams, broadcasters, streamers, and sponsors. A new platform from Parrot Analytics offers a standardized framework for comparing the value of sports rights with other entertainment investments. Parrot Analytics also reported that major streaming players benefit more from returning TV series seasons than from theatrical movies debuting on connected TV platforms, with Netflix leading in subscriber additions driven by returning series. The company's analysis indicates that telenovelas maintain significant viewership in Mexico, with demand growing at an average annual rate of 7.6% since 2019.
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Parrot Analytics's customers primarily consist of broadcast television and radio companies. Examples of Parrot Analytics's customers include MBC Group and Viaplay Group.
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