Parrot Analytics is a privately held audience demand analytics company founded in 2013 and headquartered in the United States. The company provides data and insights on global audience demand for movies, TV shows, and other forms of entertainment content. Parrot Analytics uses a variety of data sources, including social media, streaming services, and surveys, to measure audience demand. The company's data is used by content creators, distributors, and advertisers to make decisions about what content to produce, distribute, and market. Parrot Analytics has a team of around 90 employees and generates around $10 million in annual revenue.

2023 Revenue

Founded

2013

Headcount

71

Headquarters

US

Primary Segment

Technology, Information and Internet

Ownership

Privately Owned

Deployments

2

News Summary:

Parrot Analytics' data revealed that HBO accounted for 31.4% of Max's subscriber revenue in the most recently reported quarter. On February 2025, Parrot Analytics released data showing *Saturday Night Live*'s 50th season generated an estimated $50 million in subscriber revenue for Peacock in 2024. Analysis by Parrot Analytics also examined the success of the *Suits* franchise across various streaming platforms, highlighting its strong performance on Netflix. In a separate discussion regarding the 2025 London TV Screenings, Parrot Analytics' Brandon Katz participated in a panel addressing challenges facing the British television industry, including the popularity of British shows globally and the impact of US streamer withdrawals. Finally, Parrot Analytics was not involved in the production of *Full Swing*'s third season, which premiered on Netflix in 2025.

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Parrot Analytics's customers primarily consist of broadcast television and radio companies. Examples of Parrot Analytics's customers include MBC Group and Viaplay Group.

Example Customers

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