Ultimate Fighting Championship, also known as UFC, is a privately owned company headquartered in the US. It operates under parent companies Endeavor, TKO Group, and IMG. Founded in 1993, with approximately 1610 employees, the company reported $1.4B in revenue as of 2024, functioning as a tier 1 media tech buyer. The company specializes in martial arts, operating as a global sports brand and pay-per-view event provider.
The Ultimate Fighting Championship (UFC) division of TKO Group Holdings Inc. on April 20, 2026, signed a multi-year agreement with Azerbaijan’s Ministry of Youth and Sports and Baku City Circuit Operations Company to host annual UFC Fight Night events in Baku through 2028. Concurrently, the promotion prepared for upcoming live events, including a bantamweight title picture bout featuring Norma Dumont against Joselyn Edwards at UFC Apex in Las Vegas, where Dumont holds -240 odds. A 2026 UFC Fight Night also featured a featherweight clash between Aljamain Sterling and Youssef Zalal. Previously, the UFC announced at the start of 2026 an upgrade to its post-fight bonus structure, increasing payments from $50,000 to $100,000, a change introduced with its transition from ESPN to Paramount.
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Ultimate Fighting Championship (UFC) offers 2 products in the sports and media and telecoms services industries. Ultimate Fighting Championship (UFC)'s product portfolio comprises of media and TV services and martial arts.
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Ultimate Fighting Championship (UFC)'s revenues were over $1B in 2024. Caretta Research has split Ultimate Fighting Championship (UFC)'s revenue into 2 different product categories, the largest of which is combat sports. For full access to Ultimate Fighting Championship (UFC)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Ultimate Fighting Championship (UFC)'s suppliers include IBM, Deluxe and NEP Group.
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Ultimate Fighting Championship (UFC) sells broadcasting rights of its combat sports competitions to 34 companies globally, covering 8 countries. Ultimate Fighting Championship (UFC)'s rights holders include Paramount Global. Ultimate Fighting Championship (UFC) currently holds 2 broadcasting rights for sports competitions including combat sports.
Example Sports Rights Customers
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Example Sports Rights Suppliers
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