Ultimate Fighting Championship, also known as UFC, is a privately owned entity headquartered in the United States, operating under parent companies WME Group, TKO Group, and IMG. Founded in 1993, the company has approximately 1610 employees and reported $1.4B in revenue as of 2024. It functions as a tier 1 media tech buyer. The company specializes in martial arts, serving as a global sports brand and pay-per-view event provider.
On July 24, 2026, Citi Developers, a luxury real estate developer headquartered in the United Arab Emirates, entered a landmark multi-year partnership, becoming UFC's official luxury real estate partner in Europe, Middle East, and Africa (EMEA). This followed the organization's announcement on July 23, 2026, that it will host its first-ever event in Serbia on August 1, 2026, at the Belgrade Arena. Meridianbet will serve as an official partner for this historic night, placing the venue at the center of the global mixed martial arts scene.
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Ultimate Fighting Championship (UFC) offers 2 products in the media and telecoms services and sports industries. Ultimate Fighting Championship (UFC)'s product portfolio comprises of martial arts and media and TV services.
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Ultimate Fighting Championship (UFC)'s revenues were over $1B in 2024. Caretta Research has split Ultimate Fighting Championship (UFC)'s revenue into 2 different product categories, the largest of which is combat sports. For full access to Ultimate Fighting Championship (UFC)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Ultimate Fighting Championship (UFC)'s suppliers include NEP Group, Sportradar and Deluxe.
Example Suppliers
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Ultimate Fighting Championship (UFC) sells broadcasting rights of its combat sports competitions to 35 companies globally, covering 9 countries. Ultimate Fighting Championship (UFC)'s rights holders include Warner Bros. Discovery. Ultimate Fighting Championship (UFC) currently holds 2 broadcasting rights for sports competitions including combat sports.
Example Sports Rights Customers
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Example Sports Rights Suppliers
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