Ultimate Fighting Championship, also known as UFC, is a privately owned entity headquartered in the United States, operating under parent companies WME Group, TKO Group, and IMG. Founded in 1993, the company has approximately 1610 employees and reported $1.4B in revenue as of 2024. It functions as a tier 1 media tech buyer. The company specializes in martial arts, serving as a global sports brand and pay-per-view event provider.
On September 10, 2026, the pre-fight press conference for Garcia vs Benn aired live, ahead of the September 12 event streaming on Paramount+. Previously, on September 9, Noche UFC held its Silva vs Delgado Ceremonial Weigh-ins. Earlier the same day, TKO COO Mark Shapiro addressed the impact of new media deals with ESPN and Netflix on pay for WWE and UFC stars. Speaking at the Goldman Sachs Conference, Shapiro discussed how the company balances talent expenses with significant marketing and promotional support. His comments followed earlier reports in May that WWE had requested significant pay cuts from several roster members, resulting in the departures of Kofi Kingston and Austin Creed, who confirmed their pay reductions exceeded 50%. TKO, the parent company, has faced scrutiny over multiple rounds of releases earlier this year and in the preceding week.
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Ultimate Fighting Championship (UFC) offers 2 products in the media and telecoms services and sports industries. Ultimate Fighting Championship (UFC)'s product portfolio comprises of media and TV services and martial arts.
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Ultimate Fighting Championship (UFC)'s revenues were over $1B in 2024. Caretta Research has split Ultimate Fighting Championship (UFC)'s revenue into 2 different product categories, the largest of which is combat sports. For full access to Ultimate Fighting Championship (UFC)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Ultimate Fighting Championship (UFC)'s suppliers include Sportradar, Deluxe and NEP Group.
Example Suppliers
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Ultimate Fighting Championship (UFC) sells broadcasting rights of its combat sports competitions to 35 companies globally, covering 9 countries. Ultimate Fighting Championship (UFC)'s rights holders include Warner Bros. Discovery. Ultimate Fighting Championship (UFC) currently holds 2 broadcasting rights for sports competitions including combat sports.
Example Sports Rights Customers
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Example Sports Rights Suppliers
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