Comscore

http://www.comscore.com/
https://www.linkedin.com/company/comscore/

Comscore is a publicly owned media analytics and audience measurement company headquartered in the US. Founded in 1999, it provides ad measurement and analytics services to various industries. As of 2023, Comscore has over 1080 employees and generates less than $500 million in annual revenue.

2023 Revenue

Founded

1999

Headcount

1,080

Headquarters

Primary Segment

Ad measurement and verification

Ownership

Publicly Owned

Deployments

Similar Companies

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Comscore offers products in the ad tech industry. Comscore's product portfolio comprises of ad measurement and verification.

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Comscore's revenues were $371.3M in 2023. All the revenue comes from cTV measurement, attribution and fraud.

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Dec

23rd

2024

09:21

Financial Results, Business Expansion

Paramount Trumps Disney As Sonic the Hedgehog 3 Takes Box Office By Storm In Opening Weekend: Retail Bullish

Paul Dergarabedian, senior media analyst for Comscore, reportedly said family films like “Inside Out 2,” “Moana 2” and “Sonic 3” have played a major role in reviving the box office this year. Paramount Global’s ($PARA) latest movie - “Sonic the Hedgehog 3,” had a strong opening weekend, collecting $62 million in ticket sales over the weekend, dethroning Walt Disney Co’s ($DIS) prequel “Mufasa: the Lion King,” according to Box Office Mojo.

Asianet News Media & Entertainment

Dec

23rd

2024

04:55

Business Expansion

'Sonic The Hedgehog 3' Outperforms 'Mufasa' With $62M Opening

by Wayne Friedman , 47 minutes ago Paramount’s “Sonic the Hedgehog 3" in its pre-Christmas weekend opening overdelivered, with a $62 million domestic debut, Comscore says. It was the second-highest opening ever for a PG-rated December movie, an animated film based on the video game series.

MediaPost

Dec

22nd

2024

18:30

Financial Results, Business Expansion

"Sonic the Hedgehog 3" tops North American box office on opening weekend-Xinhua

LOS ANGELES, Dec. 22 (Xinhua) -- Paramount's action-adventure comedy film "Sonic the Hedgehog 3" raced to the No. 1 spot at the North American box office on its opening weekend with an estimated three-day cume of 62 million U.S. dollars, data from the measurement firm Comscore showed on Sunday.

Xinhuanet

Dec

22nd

2024

18:30

Financial Results, Business Expansion

"Sonic the Hedgehog 3" tops North American box office on opening weekend-Xinhua

Xinhuanet

Dec

20th

2024

20:52

Partnerships and Alliances, Caretta Research_Monitor Company

Comscore Expands Long-Term Local Currency Partnership with Gray Media to Include Advanced Audience Measurement in Multi-Year Agreement

RESTON, Va. – December 20, 2024 – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its partnership with Gray Media, one of the largest TV station groups in the United States, in a multi-year agreement.

PressReleasePoint

Dec

20th

2024

18:30

Procurement and Sales, Caretta Research_Monitor Company

Gray Media Renews Comscore Measurement Deal

RESTON, Va. Comscore has announced that it has renewed and expanded its measurement deal with Gray Media.

4rfv

Dec

20th

2024

17:52

Partnerships and Alliances, Caretta Research_Monitor Company

Comscore Expands Long-Term Local Currency Partnership with Gray Media

Comscore, which helps plan, transact and evaluate media across platforms, has extended its partnership with Gray Media, one of the largest TV station groups in the United States, in a multi-year agreement. Comscore will continue as a key local measurement currency provider for Gray Media and provide additional advanced demographics as well as more precise audience insights across screens.

TVNewsCheck

Dec

20th

2024

07:33

Partnerships and Alliances, Caretta Research_Monitor Company

Comscore Expands Long-Term Local Currency Partnership with Gray Media to Include Advanced Audience Measurement in Multi-Year Agreement

RESTON, Va., Dec. 20, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its partnership with Gray Media, one of the largest TV station groups in the United States, in a multi-year agreement.

Associated Press

Dec

19th

2024

23:20

Awards and Recognitions

Outsports Creates World’s Largest LGBTQ Olympians Database for Paris 2024

Outsports, part of Q.Digital’s #1 Comscore ranked LGBTQ+ digital network, has achieved a groundbreaking feat for the 2024 Paris Summer Games by assembling the world’s largest database of out LGBTQ Olympians, “Team LGBTQ”. This accomplishment is a testament to Outsports’ dedication to visibility and inclusion in the sports world.

Q (digital)

Dec

19th

2024

14:13

New Offerings

In Advance Of Upfront, JIC Preps First Currency Audits, Deems VideoAmp Demos 'Transactable'

by Joe Mandese @mp_joemandese, 13 minutes ago In preparation for 2024-25 upfront advertising negotiations, the U.S. joint industry committee (JIC) this morning announced it is poised to begin its first audits of the three ad currency providers -- Comscore, iSpot and VideoAmp -- it previously certified, as part of their two-year certification process.

MediaPost

Dec

19th

2024

00:16

Caretta Research_Monitor Company

Benefits of Impressions-Based Buying

The ScenarioAccording to Rich Thomas, VP & General Manager for All Media Design Group, “The shift to Comscore and impressions is an ongoing transition to a new currency. Any change, especially in media, can be difficult at first, but the industry is clearly headed towards impressions-based buying and audience measurement instead of ratings.”Comscore’s television measurement is based on passive measurement from 75+ million TVs so it is stable, reliable and predictable.

Comscore

Dec

19th

2024

00:16

ESG

Parallel Decisions that Improve Campaign Accuracy and Effectiveness

The ChallengeMeasurement Accuracy: Comscore's electronic data collection offers more reliable results than traditional panel-based approaches and eliminates biases“With traditional panel-based measurement, you can have three thousand homes in a market providing data. With Comscore, it can be thirty thousand or 10X the traditional sample.

Comscore

Comscore's customers primarily consist of telecoms companies. Examples of Comscore's customers include Warner Bros. Discovery (WBD), Charter Communications and Paramount Global. Comscore has commercial and technical partners like Dish Network, Roku and Amazon Web Services (AWS). Comscore has suppliers like Red Bee Media.

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Comscore

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