Comscore, a publicly owned company founded in 1999 and headquartered in the US, provides ad measurement and verification services. Employing approximately 1080 people, the company's 2024 revenue was less than $500 million. Comscore's primary business focuses on media analytics and audience measurement.
Tenetic partnered with Comscore on August 2025, integrating Comscore's television media data with Tenetic's consumer and media information to offer a cross-platform consumer view, including purchase intent, brand sentiment, media consumption, and shopper journey patterns. This partnership was further detailed in a later announcement, reiterating the integration of Comscore's TV media data into Tenetic's real-time advertising insights and intelligence platform for a live-updated cross-platform consumer view. Separately, Comscore data was also used in a new platform called The Scoreboard, which uses cross-platform data from various sources to present consumer trends through storytelling and data visualizations, highlighting cultural shifts and consumer behavior. In another collaboration, PurpleLab announced partnerships with Experian, DeepIntent, InsightsRx, and Comscore, enabling advertisers to use data in innovative ways. Finally, a Comscore Social report from August 2025 showed Aaj Tak achieved a 51% market share of Instagram actions among Hindi news competitors.
Comscore's customers primarily consist of telecoms services and entertainment Providers companies. Examples of Comscore's customers include Paramount Global, Warner Bros. Discovery and Charter Communications. Comscore has commercial and technical partners like Dish Network, Roku and Amazon Web Services (AWS). Comscore has suppliers like Red Bee Media.
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