Comscore, a publicly owned company headquartered in the US, was founded in 1999. With approximately 1080 employees, the company reported $357.5M in revenue as of 2025. Functioning as a tier 1 media tech buyer, Comscore specializes in ad measurement and verification, focusing on media analytics and audience measurement.
Comscore is set to join Culture Genesis on stage at the IAB CreatorFronts on September 15, 2026, to discuss the value of creator-led tentpoles for brands and advertisers. Previously, on September 4, the company participated in the Variety Entertainment and Technology Summit in Los Angeles, an event featuring panel discussions, keynotes, and networking opportunities within the entertainment sector. Earlier on the same day, Comscore announced new capabilities from its Comscore AI Intelligence suite, enabling brands and publishers to measure sponsored chat-based advertising and establish its impact on digital traffic, engagement, and consumer behavior. These new insights provide visibility into paid and organic brand presence across AI-powered discovery environments, helping quantify how AI interactions affect traffic, engagement, and content influence.
Comscore's customers primarily consist of telecoms and broadcast television and radio companies. Examples of Comscore's customers include BBC, Charter Communications and AT&T. Comscore has commercial and technical partners like Roku, Amazon Web Services (AWS) and Smartly.io. Comscore has suppliers like Red Bee Media.
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