Comscore, a publicly owned company headquartered in the US, was founded in 1999 and operates with an estimated employee count of 1,080. The company reported $357.5M in revenue as of 2025. Functioning as a tier 1 media tech buyer, Comscore specializes in media analytics and audience measurement, providing services such as ad measurement and verification.
Comscore and Yahoo DSP announced a first-to-market partnership on March 5, 2026, launching Proximic Political Audiences to enhance political advertising effectiveness across Connected TV (CTV). The collaboration integrates Comscore's (NASDAQ: SCOR) linear television measurement infrastructure with Yahoo DSP's scaled programmatic platform, aiming to assist political campaigns in navigating the 2026 midterm election cycle.
Comscore's customers primarily consist of telecoms companies. Examples of Comscore's customers include Comcast Xfinity, AT&T and Charter Communications. Comscore has commercial and technical partners like Amazon Web Services (AWS), Dish Network and Roku. Comscore has suppliers like Red Bee Media.
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