Comscore, a publicly owned company headquartered in the US, was founded in 1999 and employs approximately 1,080 individuals. The company reported $357.5M in revenue as of 2025 and functions as a tier 1 media tech buyer. It specializes in ad measurement and verification, providing media analytics and audience measurement services.

2025 Revenue

Founded

1999

Headcount

1,080

Headquarters

US

Primary Segment

Ad measurement and verification

Ownership

Publicly Owned

Deployments

45

News Summary:

Comscore Inc. is expected to post earnings of 29 cents a share, according to a May 1, 2026, earnings preview. This follows the company's planned participation in several industry events in late April. On April 28, Comscore announced its return to POSSIBLE 2026 in Miami to connect with partners, clients, and friends, aiming to discuss modern media measurement. Earlier on April 28, Comscore confirmed its attendance at the TV of Tomorrow Show Montreal 2026, where it will participate in a panel session on May 21, titled "The Measurement Grand Finale," addressing television's key challenges and opportunities. Concurrently, Comscore also joined the ARF’s Commerce and Shopper Intelligence Conference in Chicago, an event focusing on commerce media evolution, AI-driven shopper behavior, and retail partnership strategies, bridging online and offline insights. Previously, on April 26, Comscore secured agreements with over 15 broadcast clients for its local measurement products, including Sinclair, solidifying its position in a market where national advertisers increasingly require local data for fragmented viewing environments.

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Comscore offers products in the ad tech and services industry. Comscore's product portfolio comprises of ad measurement and verification.
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Comscore's revenues were $357.5M in 2025. All the revenue comes from cTV measurement, attribution and fraud.
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Comscore's customers primarily consist of telecoms companies. Examples of Comscore's customers include Charter Communications, Comcast Xfinity and AT&T. Comscore has commercial and technical partners like Roku, Amazon Web Services (AWS) and Dish Network. Comscore has suppliers like Red Bee Media.

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