Comscore, a publicly owned company founded in 1999 and headquartered in the US, provides ad measurement and verification services. Employing approximately 1080 people, the company's 2024 revenue was less than $500 million. Comscore's primary business focuses on media analytics and audience measurement.

2024 Revenue

Founded

1999

Headcount

1,080

Headquarters

US

Primary Segment

Ad measurement and verification

Ownership

Publicly Owned

Deployments

45

News Summary:

Comscore provided data showing that Paramount's "Novocaine" earned $8.7 million in its opening weekend in North America, taking the top spot at the box office on March 16, 2025. A subsequent report confirmed "Novocaine's" box office success, noting its $8.7 million gross, exceeding "Mickey 17's" $7.51 million for the same period. Separately, Comscore's MMX-MPdata for January 2025 indicated that ABP Network ranked as the fourth largest publisher in India, demonstrating significant reach across various platforms and languages, including Hindi, Marathi, Bengali, Gujarati, and Punjabi. A report also detailed a market analysis of the Audience Insights Platform Market 2025, providing a comprehensive overview of the industry.

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Comscore offers products in the ad tech industry. Comscore's product portfolio comprises of ad measurement and verification.
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Comscore's revenues were $356.0M in 2024. All the revenue comes from cTV measurement, attribution and fraud.
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Comscore's customers primarily consist of entertainment Providers and telecoms companies. Examples of Comscore's customers include Charter Communications, Warner Bros. Discovery (WBD) and Paramount Global. Comscore has commercial and technical partners like Dish Network, Amazon Web Services (AWS) and Roku. Comscore has suppliers like Red Bee Media.

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