Comscore, a publicly owned company headquartered in the US, was founded in 1999. With approximately 1080 employees, the company reported $357.5M in revenue as of 2025. Functioning as a tier 1 media tech buyer, Comscore specializes in ad measurement and verification, focusing on media analytics and audience measurement.
On July 23, 2026, Comscore extended its transcript-level classification technology to five streaming and podcast platforms—Spotify, SiriusXM, Triton Digital, Acast, and Libsyn—providing advertisers with episode-specific targeting, brand safety controls, and measurement capabilities. This expansion built on integrations announced by Comscore on July 22, which enable advertisers to programmatically activate across streaming and podcast inventory using episode-level intelligence from Proximic by Comscore, its programmatic targeting division. These integrations offer advertisers episode-level data for precise podcast targeting, supported by show transcriptions, allowing them to buy inventory based on individual episodes rather than broad-audience demographics and show-level genres.
Comscore's customers primarily consist of telecoms companies. Examples of Comscore's customers include Charter Communications, AT&T and NBCUniversal. Comscore has commercial and technical partners like Smartly.io, Amazon Web Services (AWS) and Roku. Comscore has suppliers like Red Bee Media.
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