DoubleVerify, a publicly owned company founded in 2008 and headquartered in the US, offers digital media ad measurement and verification services. As of 2024, the company employs approximately 1030 people and generates annual revenue of less than $1 billion. Its primary business focuses on providing analytics and measurement tools for digital advertising campaigns.
DoubleVerify released a report, "2025 DV Global Insights: AI Automation and the Future of Digital Advertising," containing survey data from over 1900 marketing decision-makers on AI use in digital campaigns. On September 15, BMO Capital analyst Brian Pitz reiterated an Outperform rating for DoubleVerify Holdings Inc. (NYSE: DV), maintaining a $27 price target and citing strong execution and product pipeline for anticipated growth in 2026. Standard Chartered Bank Hong Kong addressed concerns about ad placement on social media, focusing on brand suitability. The provided text does not contain information relevant to a partnership with Diageo or TripleLift.
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DoubleVerify offers 3 products in the ad tech industry. DoubleVerify's product portfolio comprises of ad measurement and verification.
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DoubleVerify's revenues were $656.8M in 2024. Caretta Research has split DoubleVerify's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud, which represents 59% of DoubleVerify's revenue.
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DoubleVerify's customers primarily consist of telecoms and search, social, and retail media companies. Examples of DoubleVerify's customers include Deutsche Telekom, NBCUniversal and TikTok. DoubleVerify has commercial and technical partners like LinkedIn, Meta and YouTube. DoubleVerify has suppliers like Criteo.
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