DoubleVerify is a publicly owned company headquartered in the US. Founded in 2008, it employs approximately 1,030 individuals and reported $748.3M in revenue as of 2025. The company specializes in digital media ad measurement and analytics.
On August 27, 2026, DoubleVerify released a new analysis demonstrating that advertisers can optimize their media investment by advertising alongside professionally produced journalism. The study indicated that news publishers’ content helps advertisers reach engaged audiences and delivers a strong return on investment, with campaigns running across professional news publishers providing impressions, clicks, and viewable inventory at lower costs than campaigns in other digital environments. This analysis follows Nielsen's agreement to acquire DoubleVerify for $2.15 billion in an all-cash deal announced on August 26, 2026. The acquisition merges Nielsen’s audience data capabilities with DoubleVerify’s strengths in verifying ad placements, audience reach, and content safety. The deal, combining audience measurement and media verification in a business serving over $300 billion in advertising spend, has raised concerns regarding the independence of media verification, as a major audience ratings provider will own the company measuring inventory quality.
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DoubleVerify offers 3 products in the ad tech and services industry. DoubleVerify's product portfolio comprises of ad measurement and verification.
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DoubleVerify's revenues were $748.3M in 2025. Caretta Research has split DoubleVerify's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud, which represents 60% of DoubleVerify's revenue.
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DoubleVerify's customers primarily consist of search, social, and retail media and telecoms companies. Examples of DoubleVerify's customers include TikTok, Deutsche Telekom and NBCUniversal. DoubleVerify has commercial and technical partners like YouTube, LinkedIn and Meta. DoubleVerify has suppliers like Criteo.
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