DoubleVerify, a publicly owned company founded in 2008 and headquartered in the US, offers digital media ad measurement and verification services. As of 2024, the company employs approximately 1030 people and generates annual revenue of less than $1 billion. Its primary business focuses on providing analytics and measurement tools for digital advertising campaigns.
Several law firms launched investigations into DoubleVerify Holdings Inc. (DV) regarding potential securities law violations. Hagens Berman initiated an investigation on March 21, 2025, following disappointing financial results and disclosed issues with a brand safety score tool for X (formerly Twitter) advertisers. Levi & Korsinsky also announced investigations into DoubleVerify, citing possible securities fraud violations. Bronstein Gewirtz & Grossman LLC encouraged DoubleVerify shareholders to inquire about their ongoing securities investigation. The investigations focus on potential fraud and securities law violations.
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DoubleVerify offers 3 products in the ad tech industry. DoubleVerify's product portfolio comprises of ad measurement and verification.
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DoubleVerify's revenues were $656.8M in 2024. Caretta Research has split DoubleVerify's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud, which represents 60% of DoubleVerify's revenue.
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DoubleVerify's customers primarily consist of broadcast television and radio, telecoms and streaming services companies. Examples of DoubleVerify's customers include Deutsche Telekom, TikTok and NBCUniversal. DoubleVerify has commercial and technical partners like YouTube, Meta and Facebook. DoubleVerify has suppliers like Criteo.
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