DoubleVerify

http://www.doubleverify.com
https://www.linkedin.com/company/doubleverify-inc/

DoubleVerify is a publicly owned company headquartered in the US. Founded in 2008, it employs approximately 1,030 individuals and reported $748.3M in revenue as of 2025. The company specializes in digital media ad measurement and analytics.

2025 Revenue

Founded

2008

Headcount

1,231

Headquarters

United States

Primary Segment

Ad measurement and verification

Ownership

Publicly Owned

Deployments

News Summary:

On October 8, 2026, Equativ, an end-to-end media platform, integrated with DoubleVerify to elevate media quality and programmatic curation precision. Earlier on the same day, DoubleVerify partnered with IAS to introduce independent measurement for ChatGPT Ads, providing independent reporting against IAS's brand safety and suitability taxonomy to assess ad suitability and business results. Previously, on October 6, 2026, DoubleVerify launched attribution measurement for advertising on ChatGPT and advanced brand risk and suitability pilots for conversational advertising, enabling advertisers to measure ad impact within the broader customer journey and understand its contribution to outcomes and overall return on ad spend.

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DoubleVerify offers 3 products in the ad tech and services industry. DoubleVerify's product portfolio comprises of ad measurement and verification.

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DoubleVerify's revenues were $748.3M in 2025. Caretta Research has split DoubleVerify's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud, which represents 60% of DoubleVerify's revenue.

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Oct

15th

2026

11:23

B2B Tag, Marketing and Promotional Activities

Human creators using AI get warmer response than virtual influencers: DoubleVerify

The global study also found that short-form videos, including Reels and Shorts, can prompt product clicks or purchases. The report drew on surveys of 22,000 consumers and 2,020 marketers conducted by Sapio Research, alongside additional DoubleVerify data New Delhi: DoubleVerify has released its 2026 Global Insights Report, “Scroll, Stop and Shop: Walled Garden Trends”.

BuzzInContent

Oct

15th

2026

06:30

B2B Tag, Marketing and Promotional Activities

Influencers, short videos lead social ads

The findings highlight opportunities for advertisers to reach consumers throughout the customer journey while improving campaign measurement and accountability. DoubleVerify has published a report examining how social media and walled garden platforms are influencing consumer purchasing decisions, with short-form video and influencers emerging as important drivers of engagement and sales.

Marketing Report

Oct

14th

2026

22:22

Emerging Tech, Marketing and Promotional Activities

Scroll, Stop and Shop: Walled Garden Trends

DoubleVerify has been key for our clients for ensuring the highest inventory quality whilst minimising ad dollar wastage. We chose DoubleVerify as we could not find any other provider that offered all the solutions we needed under one platform.

DoubleVerify

Oct

14th

2026

12:15

Marketing and Promotional Activities

Social purchases drop to 25% from 30%, DoubleVerify surveys show

DoubleVerify today released "Scroll, Stop and Shop: Walled Garden Trends," the second edition of its Global Insights report dedicated to social and video platforms, built on a survey of 22,000 consumers in 21 countries and 2,020 marketers in 25 countries.

PPC Land

Oct

14th

2026

07:30

B2B Tag, Marketing and Promotional Activities

Global Study: Social Is Reshaping the Path to Purchase as Consumers Embrace Short-Form Video and Human Influencers

Short-form video had the highest consumer response among measured ad formats, while AI-generated influencers drew more negative than positive responses. Sentiment and the balance of points Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale.

Stock Titan

Oct

14th

2026

06:30

B2B Tag, Business Fraud

Click Fraud on the Rise: How AI Slop is Causing Millions of Spoofed Clicks

By Arik Nagornov and Noam Gil, DV Fraud Lab Have you ever clicked through a link or an ad, only to find yourself in a totally unexpected (and even troubling) destination? According to DV’s AI slop and fraud research teams, this is becoming an increasingly wide-spread phenomenon, and it’s closely tied to the rise of AI-powered fraud.

DoubleVerify

Oct

13th

2026

07:40

Emerging Tech, B2B Tag

Digital Advertising Built a Verification Layer Before It Trusted the Impression. AI Will Too.

For the last several weeks, I’ve been looking backward to understand what comes next. Social taught us that an observable signal shouldn’t automatically be confused with economic value. Search taught us that visibility becomes much more useful when it can be connected to outcomes and capital allocation.

Partnerize

Oct

9th

2026

20:14

Partnerships and Alliances, Artificial Intelligence, B2B Tag, Partnerships

DV Scibids AI Helps Bona Boost Reach on Social Campaigns

Download Now Bona, a CPG brand, wanted to maximize unique reach and awareness while staying efficient. Platform-native algorithms couldn’t deliver the efficiency needed, so they partnered with Booyah Advertising to activate DV Scibids AI™ on Bona’s social campaign. DV Scibids AI prioritized connecting with new users, dynamically adjusting frequency to stretch the budget further. In a rigorous A/B test, DV’s solution went head-to-head with platform-native bidding. Download the case study to see which one delivered results.

DoubleVerify

Oct

9th

2026

15:25

Marketing and Promotional Activities, Deals and Discounts

Holiday Campaign Measurement Moves to Make Right Now

By Will Burghes, Head of Professional Services, DV Rockerbox Black Friday Cyber Monday used to be a four-day sprint. For marketers in 2026, this critical selling season is a multi-month test of discipline: how early you build demand, how rigorously you test, and how well you can prove your marketing delivered incremental revenue.

DoubleVerify

Oct

8th

2026

06:30

Emerging Tech, B2B Tag, Marketing and Promotional Activities, Partnerships, Product Updates

Association of Online Publishers

Equativ Partners with DoubleVerify to Elevate Media Quality and Programmatic Curation Precision Published: 08 Oct 2026 London, October 7th, 2026 — Equativ, the leading end-to-end media platform, today announces a strategic integration with DoubleVerify (DV), a global leader in digital media quality measurement and analytics.

Ukaop

Oct

8th

2026

01:47

Partnerships and Alliances, Emerging Tech, Artificial Intelligence, B2B Tag, Partnerships

IAS and DoubleVerify bring independent measurement to ChatGPT Ads

The initiative will address two questions for advertisers: are ads appearing in suitable contexts, and are they delivering business results? IAS said participating advertisers will receive independent reporting assessing ChatGPT Ads against its existing brand safety and suitability taxonomy.

Campaign India

Oct

7th

2026

07:16

Partnerships and Alliances, Emerging Tech, New Offerings, New Offerings, Partnerships

DV Unveils Attribution Measurement, Boosts Brand Suitability for ChatGPT Ads

DV helps advertisers measure the impact of advertising in ChatGPT across the customer journey while developing brand risk and suitability pilots for conversational advertising DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced the launch of attribution measurement for advertising on ChatGPT.

MarTech Cube

DoubleVerify's customers primarily consist of telecoms and search, social, and retail media companies. Examples of DoubleVerify's customers include TikTok, NBCUniversal and Deutsche Telekom. DoubleVerify has commercial and technical partners like YouTube, Meta and LinkedIn. DoubleVerify has suppliers like Criteo.

Example Customers

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Example Partners

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Analysis

Data

Analysis

Data

DoubleVerify

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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Example Customers

Example Suppliers

Example Partners

Analyst insight reports