DoubleVerify, a publicly owned company headquartered in the US, founded in 2008, operates with approximately 1030 employees. The company reported $748.3M in revenue as of 2025. It specializes in digital media ad measurement and analytics, with its main product focusing on ad measurement and verification.
On April 3, 2026, an analysis from Yahoo Finance indicated that a group of six advertising software companies, including DoubleVerify, collectively exceeded revenue expectations for the fourth quarter of 2025. This follows DoubleVerify's partnership with Spectrum Reach, announced on March 31, 2026, positioning Spectrum Reach as the initial participant in DV’s Certified Transparent Streaming program to deliver show-level, privacy-focused transparency and performance reporting for streaming TV ad campaigns. Earlier, on December 9, 2025, shareholders filed a derivative lawsuit against DoubleVerify’s CEO, CFO, and eight board members, citing concerns over the gap between AI adoption and governance within companies.
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DoubleVerify offers 3 products in the ad tech and services industry. DoubleVerify's product portfolio comprises of ad measurement and verification.
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DoubleVerify's revenues were $748.3M in 2025. Caretta Research has split DoubleVerify's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud, which represents 60% of DoubleVerify's revenue.
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DoubleVerify's customers primarily consist of search, social, and retail media and telecoms companies. Examples of DoubleVerify's customers include Deutsche Telekom, NBCUniversal and TikTok. DoubleVerify has commercial and technical partners like LinkedIn, YouTube and Meta. DoubleVerify has suppliers like Criteo.
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