DoubleVerify is a publicly owned company headquartered in the US. Founded in 2008, it employs approximately 1,030 individuals and reported $748.3M in revenue as of 2025. The company specializes in digital media ad measurement and analytics.
On July 9, 2026, DoubleVerify released new research conducted in partnership with YouGov, revealing that fewer than half of UK consumers can confidently identify AI-generated content online, despite acknowledging its risks. The study also issued a warning on "FanFarming" targeting UK sports fans with AI-generated "slop." Previously, on July 8, 2026, DoubleVerify announced an upcoming webinar for August 5, 2026, which will examine how AI is reshaping digital advertising and media effectiveness, drawing from its Asia Pacific Global Insights report. Earlier, on July 7, 2026, the company recirculated its first-quarter 2026 Quarterly Benchmarks report, showing that global fraud and invalid traffic violations decreased by 24% to 0.5%, though the share of ads served outside their intended geography rose by 12% to 1.2%. Concurrently, on July 7, 2026, market analysts reportedly identified DoubleVerify as a potential takeover target amidst ongoing consolidation within the global advertising technology sector.
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DoubleVerify offers 3 products in the ad tech and services industry. DoubleVerify's product portfolio comprises of ad measurement and verification.
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DoubleVerify's revenues were $748.3M in 2025. Caretta Research has split DoubleVerify's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud, which represents 60% of DoubleVerify's revenue.
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DoubleVerify's customers primarily consist of telecoms and search, social, and retail media companies. Examples of DoubleVerify's customers include TikTok, Deutsche Telekom and NBCUniversal. DoubleVerify has commercial and technical partners like Meta, YouTube and LinkedIn. DoubleVerify has suppliers like Criteo.
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