Outbrain, a publicly owned company headquartered in the US and a subsidiary of Teads, was founded in 2006 and employs approximately 1,120 individuals. The company reported $889.9M in revenue as of 2024. Outbrain specializes in search, social, and retail media, functioning as an ad tech company providing content discovery and personalized recommendation solutions. The company also operates the Outbrain DSP. It predicts moments of engagement to drive outcomes for advertisers and publishers utilizing AI and ML across more than 7,000 online properties, maintaining additional offices in Israel, other parts of the United States, Europe, Asia-Pacific, and South America.
On March 2, 2026, Outbrain Direct Response (ODR) by Teads, identified as a subsidiary of the new Teads, was described as utilizing years of performance expertise, unique reach, contextual insights, and predictive AI technology to boost ROI across the open internet and deliver elevated outcomes from branding to performance. Earlier on the same day, Outbrain Direct Response participated in the Affiliate Takeover event in Miami, bringing its team of affiliate search and performance marketing experts. Previously, on February 24, Outbrain Direct Response (ODR) by Teads was also highlighted as a subsidiary of the new Teads, applying performance expertise and AI technology to help marketers scale spend and improve return on investment.
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Outbrain offers 3 products in the media and telecoms services and ad tech and services industries. Outbrain's product portfolio comprises of search, social, and retail media and RTB and programmatic.
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Outbrain's revenues were $889.9M in 2024. Caretta Research has split Outbrain's revenue into 3 different product categories, the largest of which is traffic acquisition (TAC), which represents 75% of Outbrain's revenue.
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Outbrain's customers primarily consist of telecoms and ad measurement and verification companies. Examples of Outbrain's customers include Three UK, Vodafone and Reach. Outbrain has commercial and technical partners like Adelaide and DoubleVerify. Outbrain has suppliers like Magnite.
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