Outbrain Direct Response is a publicly owned company headquartered in New York, US. It operates as a subsidiary of Teads, with Outbrain DSP as one of its own subsidiaries. Founded in 2006, the company has approximately 1,120 employees and reported $785.8M in revenue as of 2025. Functioning as an ad tech company, Outbrain Direct Response specializes in content discovery and personalized recommendation solutions, offering search, social, and retail media products. The company utilizes AI and ML to predict moments of engagement, driving measurable outcomes for advertisers and publishers across over 7,000 online properties globally. It maintains additional offices in Israel, Europe, Asia-Pacific, and South America.
Outbrain Direct Response (ODR) by Teads leverages its performance expertise to enhance return on investment across the open internet, utilizing unique reach, contextual insights, and predictive AI technology, as the entity operates as a subsidiary of Teads. Previously, on March 16, 2026, Teads Holding Co. (Nasdaq: TEAD), which was formerly Outbrain Inc., released its comprehensive Annual Report for the fiscal year ended December 31, 2025. This followed Outbrain Inc.'s announcement on March 15, 2026, regarding its 10-K filing statement for the same fiscal year, which included discussions on financial condition and results of operations. Earlier, on March 12, 2026, Outbrain Direct Response launched a referral program designed to convert networks into revenue, aiming to identify new partners and platforms within the competitive advertising environment.
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Outbrain Direct Response offers 3 products in the ad tech and services and media and telecoms services industries. Outbrain Direct Response's product portfolio comprises of search, social, and retail media and RTB and programmatic.
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Outbrain Direct Response's revenues were $785.8M in 2025. Caretta Research has split Outbrain Direct Response's revenue into 3 different product categories, the largest of which is traffic acquisition (TAC), which represents 70% of Outbrain Direct Response's revenue.
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Outbrain Direct Response's customers primarily consist of ad measurement and verification and telecoms companies. Examples of Outbrain Direct Response's customers include Three UK, Reach and Vodafone. Outbrain Direct Response has commercial and technical partners like DoubleVerify and Adelaide. Outbrain Direct Response has suppliers like Magnite.
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