Reach is a publicly owned company headquartered in the UK. Founded in 1832, the company has approximately 2,180 employees and reported $688.4M in revenue as of 2024. The company operates as a newspaper publisher, managing a portfolio that includes five national newspapers. Among its offerings, it provides ad measurement and verification services.
Reach PLC adopted Taboola's DeeperDive, a generative AI-powered answer engine, on February 6, 2026, implementing it across key properties including Express and Daily Star. This deployment enables readers to ask natural-language questions and receive instant contextual answers sourced exclusively from the publisher’s own high-quality journalist-created content. Earlier on February 6, Reach announced its plan to use the AI tool in a bid to keep search traffic on its own sites, addressing growing concerns about AI-powered search engines 'scraping' content. This followed Taboola's announcement on February 5 that Reach selected DeeperDive, a Gen AI answer engine that operates directly on publisher websites and leverages their content, for use across sites including Express and Daily Star. Publishers continue to seek new methods and technologies to stay competitive and ensure strong reader engagement.
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