Lumen, also known as Lumen Research, a privately owned company headquartered in the UK, was founded in 2013 and employs approximately 60 individuals. The company operates as an attention technology firm that utilizes eye tracking methodologies to optimize media buying strategies and creative development.
Lumen Research, an attention technology company, partnered with Cint, a global technology company behind continuous research and measurement, on April 16, 2026. This collaboration aims to offer advertisers and agencies actionable insights into the impact of attention metrics on upper-funnel brand outcomes, helping them understand how attention influences marketing results. Previously, on March 18, 2026, Lumen Research conducted new analysis in partnership with Venatus Media, revealing that Venatus delivers up to five times higher video ad attention by activating audiences "In the Zone."
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