Lumen, a privately owned UK company founded in 2013, provides ad measurement and verification services. Employing approximately 60 people, the firm utilizes eye-tracking technology to analyze consumer attention and inform media buying strategies and creative improvements. In 2023, Lumen reported revenues of approximately $10 million.
Lumen Research collaborated with Generation Media and Hoopla Digital on a white paper, released on an unspecified date, introducing a new attention measurement model for children's advertising. A study conducted by Co-op Media Network (CMN), in partnership with Lumen Research, revealed that convenience store retail media increases brand recall four times more than campaigns in larger stores. This study, also released on an unspecified date, hypothesized that smaller store sizes, formats, and high shopper frequency in convenience stores lead to increased ad visibility and recall. Further research, conducted by Co-op and Lumen Research, explored the impact of retail media formats in small versus large stores on brand-building metrics, with the release date unspecified. Another study, also with an unspecified release date, conducted by Co-op Media Network and Lumen Research using eye-tracking technology, demonstrated the effectiveness of in-store advertising and retail media as a brand-building channel compared to traditional media.
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