Lumen, also known as Lumen Research, a privately owned company headquartered in the UK, was founded in 2013 and employs approximately 60 individuals. The company operates as an attention technology firm that utilizes eye tracking methodologies to optimize media buying strategies and creative development.
Lumen Research recently launched an attention measurement solution for Netflix, covering its global ad-supported inventory across connected television, desktop, and mobile formats. This solution became available last week to clients in the UK, Germany, France, Italy, and Spain, allowing advertisers to measure local or global campaigns on the platform. Previously, on February 9, 2026, Lumen Research partnered with SeenThis to introduce a proprietary SeenThis attention model, supported by a custom Lumen attention measurement tag. This collaboration delivers independently verified real-time attention insights for agencies and brands, marking the next phase of their partnership.
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