News Summary:
Lumen Research, an eye-tracking technology company, partnered with Seedtag, a global contextual advertising company, to conduct a study on ad attention and recall in Arabic-speaking markets. The study was commissioned by OMG, a leading global media agency. In a separate development, Lumen's attention technology powers the latest report from Integral Ad Science (IAS) titled "Taking Action on Attention II," which explores how optimizing for attention can drive better results. Additionally, Lumen collaborated with Exchangewire to release "The MFA Report 2024: From Made for Advertising to Made for Attention," a survey that examines advertisers' perspectives on made-for-advertising (MFA) websites and ad strategies in the UK and the US. Furthermore, Lumen identified bus shelters in various locations across London, including Barking Station, Seven Sisters Station, Wood Green, Ealing Town Hall, and Bexleyheath Market Place, as having the potential to deliver significant attention for brands. Lastly, Lumen attended the Cannes advertising event, where discussions centered around artificial intelligence (AI), connected TV (CTV), the future of publishers, and the future of retail media.
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