Red Points, a privately owned company headquartered in Spain, was founded in 2011, operates with approximately 340 employees, and reported $38.1M in revenue as of 2024. The company specializes in ad measurement and verification, providing tools designed to combat counterfeits, piracy, impersonation, and distribution abuse.

2024 Revenue

Founded

2011

Headcount

335

Headquarters

Spain

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

22

News Summary:

On April 15, 2026, Red Points issued a guide on domain management protection, outlining strategies for securing a brand’s digital identity through proper registration, protection from abuse, dispute resolution for bad-faith registrations, and continuous infrastructure monitoring. Previously, on April 13, the company released advice on tracking fake Instagram accounts, recommending users utilize Instagram’s "About This Account" panel and reverse image searches for identification. Earlier that day, Red Points published a guide detailing DMCA takedowns for Google and Bing, clarifying that this process de-indexes infringing URLs from search results without removing content from the internet. This followed two guides released on April 10, the first explaining copyright infringement, noting that copyright exists upon fixing an original work in a tangible medium, with U.S. registration necessary for damage lawsuits. The second provided comprehensive strategies to combat counterfeit sellers, emphasizing a coordinated system that integrates legal action, continuous enforcement, revenue recovery, and seller intelligence, including methods for fighting manufacturers in China and leveraging technology for financial recovery from persistent sellers.

Similar Companies

Subscribe for full access to Red Points's profile
Red Points offers 8 products in the media tech and ad tech and services industries. Red Points's product portfolio comprises of content security and ad measurement and verification.
Subscribe for full access to Red Points's products in full detail
Red Points's revenues were less than $50M in 2024. Caretta Research has split Red Points's revenue into 4 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Red Points's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Red Points's revenue in full detail
Red Points's customers primarily consist of retail Apparel and Fashion, manufacturing and consumer Services companies. Examples of Red Points's customers include Electrolux, Glovo and Hugo Boss. Red Points has partners like Nero.

Example Customers

Subscribe for full access to Red Points's profile

Example Partners

Subscribe for full access to Red Points's profile