Red Points, a privately owned Spanish company founded in 2011, offers technology solutions focused on brand protection. Employing approximately 340 people, the company's primary product is ad measurement and verification, with additional services addressing issues such as counterfeiting, piracy, impersonation, and the misuse of brand distribution channels. In 2022, the company's revenue was less than $50 million.
Red Points addresses the increasing challenge of AI-driven copyright image infringement, noting its evolution from isolated incidents to a widespread problem across various industries over the past decade. The company also acknowledges the intensified problem of online counterfeiting, particularly impacting companies with a global presence like Puma. This challenge is further complicated by the role of Chinese purchasing agents in the global supply chain, who, while providing access to diverse products, also contribute to counterfeiting risks. Traditional brand protection methods are proving insufficient against sophisticated counterfeiting tactics in the online marketplace, highlighting the need for advanced solutions.
Red Points offers 8 products in the ad tech and media tech industries. Red Points's product portfolio comprises of ad measurement and verification and content security.
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Red Points's revenues were less than $50M in 2022. Caretta Research has split Red Points's revenue into 4 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Red Points's revenue breakdown subscribe to Caretta Portal.
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Red Points's customers primarily consist of manufacturing, consumer Services and retail Apparel and Fashion companies. Examples of Red Points's customers include Glovo, Electrolux and Hugo Boss. Red Points has partners like Nero AG.
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