Red Points, a privately owned company headquartered in Spain, was founded in 2011 and employs approximately 340 individuals. The company reported $38.1M in revenue as of 2024. Specializing in ad measurement and verification, Red Points provides tools against counterfeits, piracy, impersonation, and distribution abuse.

2024 Revenue

Founded

2011

Headcount

335

Headquarters

Spain

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

22

News Summary:

In February 2026, Red Points' Anti-Piracy team released an in-depth investigation revealing that over 20% of illicit consumer software purchases result in scams. The study, based on 60 "mystery shopper" purchases across eight countries and 14 online marketplaces, found digital piracy has evolved into a sophisticated global business model with significant security risks for consumers, analyzing unauthorized software, streaming services, and AI tools. Previously, on February 12, 2026, the company noted that manual brand protection alone struggles to counter modern AI-based threats on platforms like Amazon, despite Amazon blocking over 7 billion attempted counterfeit listings in 2024. On February 11, 2026, Red Points highlighted that effective marketplace brand protection in 2026 is built on AI detection, API enforcement, seller network intelligence, and expert oversight, detailing its own Vision AI detection, API and priority enforcement routes, Actor Networks, and Seller Risk Score capabilities. This followed news from February 6, 2026, where Red Points' Anti-Piracy team conducted an undercover operation to understand the implications of purchasing pirated software offered at unusually low prices.

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Red Points offers 8 products in the ad tech and services and media tech industries. Red Points's product portfolio comprises of ad measurement and verification and content security.
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Red Points's revenues were less than $50M in 2024. Caretta Research has split Red Points's revenue into 4 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Red Points's revenue breakdown subscribe to Caretta Portal.
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Red Points's customers primarily consist of retail Apparel and Fashion, consumer Services and manufacturing companies. Examples of Red Points's customers include Glovo, Hugo Boss and Electrolux. Red Points has partners like Nero.

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