Red Points, a privately owned company headquartered in Spain, was founded in 2011 and employs approximately 340 individuals. The company reported $38.1M in revenue as of 2024. It primarily focuses on ad measurement and verification, providing tools designed to combat counterfeits, piracy, impersonation, and distribution abuse.
On July 22, 2026, Red Points launched its Deepfake Protection service, which detects and eliminates AI-generated videos impersonating public figures and executives for fraudulent purposes. The new solution combines honeypot agents, facial and voice recognition, behavioral analysis, and natural language processing (NLP) to find and remove impersonation infringements across platforms such as TikTok, Instagram, Facebook, X, and YouTube. Red Points characterizes itself as an AI-against-AI company that protects over 1300 brands worldwide.
Red Points offers 9 products in the media tech industry. Red Points's product portfolio comprises of content security and sports tech.
Subscribe for full access to Red Points's products in full detail
Red Points's revenues were less than $50M in 2024. Caretta Research has split Red Points's revenue into 2 different product categories, the largest of which is brand and merchandising infringement. For full access to Red Points's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Red Points's revenue in full detail
Red Points's customers primarily consist of consumer Services, retail Apparel and Fashion and manufacturing companies. Examples of Red Points's customers include Hugo Boss, Electrolux and Glovo. Red Points has partners like Nero.
Subscribe for full access to Red Points's products in full detail 
