Red Points, a privately owned Spanish company founded in 2011, offers technology solutions focused on brand protection. Employing approximately 340 people, the company's primary product is ad measurement and verification, with additional services addressing issues such as counterfeiting, piracy, impersonation, and the misuse of brand distribution channels. In 2022, the company's revenue was less than $50 million.
Red Points reported on the challenges brands face with copyright infringement on TikTok, noting the time-consuming process of documenting issues, submitting forms, and following up. The company also highlighted the problem of counterfeit products sold online, leading to customer complaints and negative brand reviews. A further report detailed how brands frequently find their content going viral on TikTok, but on accounts other than their own, due to widespread content theft. Finally, Red Points described the issue of fake online shops mimicking brands, resulting in angry customer messages and scams.
Red Points offers 8 products in the ad tech and media tech industries. Red Points's product portfolio comprises of ad measurement and verification and content security.
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Red Points's revenues were less than $50M in 2023. Caretta Research has split Red Points's revenue into 4 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Red Points's revenue breakdown subscribe to Caretta Portal.
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Red Points's customers primarily consist of consumer Services, manufacturing and retail Apparel and Fashion companies. Examples of Red Points's customers include Electrolux, Hugo Boss and Glovo. Red Points has partners like Nero.
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