Perform[cb], also known as Performcb, is a privately held ad verification and fraud prevention company founded in 2002 and headquartered in the United States. The company provides technology and services to help advertisers and publishers protect their ad campaigns from fraud and ensure that their ads are being seen by real people. Perform[cb] has a team of over 140 employees and generates less than $25 million in annual revenue.
Perform[cb] was named a finalist for the 2024 Fortune Best Workplaces in Advertising & Marketing™ List and the 2024 Global Performance Marketing Awards for The Best Affiliate Program Launch. In collaboration with Levanta, Perform[cb] drove impressive traffic to Polaris’ Amazon store. The company also launched the PipelinePRO affiliate program, an all-in-one sales pipeline management and marketing automation platform designed to streamline and optimize sales processes. Perform[cb] encourages readers to explore their recent article with Business of Apps to learn more about choosing the right campaign model for their app between cost-per-engagement (CPE) and cost-per-install (CPI) payment models.
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Perform[cb] offers 3 products in the ad tech industry. Perform[cb]'s product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Perform[cb]'s revenues were less than $25M in 2023. Caretta Research has split Perform[cb]'s revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to Perform[cb]'s revenue breakdown subscribe to Caretta Portal.
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