Perform[cb], also known as Performcb, a privately owned company headquartered in the US, was founded in 2002 and employs approximately 130 individuals, reporting $15.0M in revenue as of 2024. Functioning as an affiliate management agency, the company specializes in ad measurement and verification.
On August 24, 2026, Perform[cb] highlighted an online ticket marketplace client that achieved a 189% lift in ticket sales through mobile app install campaigns, aiming to scale new performance channels alongside existing efforts. Earlier the same day, a remittance brand reported scaling new-customer acquisition by driving verified first-time transfers rather than general installs, prioritizing high-value actions. Perform[cb] also noted that a buy-now-pay-later (BNPL) app client demonstrated a 100% Day 7 return-on-ad-spend (ROAS) while scaling app installs and paid subscribers, addressing challenges with converting quality users from mobile-first channels. Separately, a mobile fintech app ran cost-per-engagement (CPE) campaigns with Perform[cb] to drive meaningful financial events, including peer-to-peer money transfers and card orders.
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Perform[cb] offers 3 products in the ad tech and services industry. Perform[cb]'s product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Perform[cb]'s revenues were less than $25M in 2024. Caretta Research has split Perform[cb]'s revenue into 3 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Perform[cb]'s revenue breakdown subscribe to Caretta Portal.
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