Perform[cb], also known as Performcb, is a privately held ad verification and fraud prevention company founded in 2002 and headquartered in the United States. The company provides technology and services to help advertisers and publishers protect their ad campaigns from fraud and ensure that their ads are being seen by real people. Perform[cb] has a team of over 140 employees and generates less than $25 million in annual revenue.
On an unspecified date in 2025, Perform[cb] participated in the Affiliate Summit West panel “Native Ads in 2025: Post-Election D2C & LeadGen Trends to Watch,” where Partner Account Director Margo Saar discussed the importance of native advertising in affiliate marketing. On an unspecified date, Perform[cb] announced the promotion of Lee Aho to Chief Revenue Officer (CRO). Aho will lead the company's new business growth, focusing on AI-driven strategies and strengthening revenue-generating functions. In a separate initiative, Perform[cb] partnered with FanDuel, a sports betting app, to increase user acquisition and post-install event scaling. This collaboration resulted in a 64% year-over-year increase in click-to-install rate, a 25% install-to-registration rate, and a 120% achievement of the first-time deposit rate objective.
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Perform[cb] offers 3 products in the ad tech industry. Perform[cb]'s product portfolio comprises of ad measurement and verification and marketer and agency technology.
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Perform[cb]'s revenues were less than $25M in 2023. Caretta Research has split Perform[cb]'s revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to Perform[cb]'s revenue breakdown subscribe to Caretta Portal.
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