Perform[cb], also known as Performcb, is a privately owned US-based company founded in 2002. Employing approximately 140 people, it specializes in ad measurement and verification. In 2023, the company's revenue was less than $25 million. While described as an affiliate management agency, its core business focuses on ad measurement and verification services.
On an unspecified date in 2025, Perform[cb] participated in the Affiliate Summit West panel “Native Ads in 2025: Post-Election D2C & LeadGen Trends to Watch,” where Partner Account Director Margo Saar discussed the importance of native advertising in affiliate marketing. On an unspecified date, Perform[cb] announced the promotion of Lee Aho to Chief Revenue Officer (CRO). Aho will lead the company's new business growth, focusing on AI-driven strategies and strengthening revenue-generating functions. In a separate initiative, Perform[cb] partnered with FanDuel, a sports betting app, to increase user acquisition and post-install event scaling. This collaboration resulted in a 64% year-over-year increase in click-to-install rate, a 25% install-to-registration rate, and a 120% achievement of the first-time deposit rate objective.
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Perform[cb] offers 3 products in the ad tech industry. Perform[cb]'s product portfolio comprises of ad measurement and verification and marketer and agency technology.
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Perform[cb]'s revenues were less than $25M in 2023. Caretta Research has split Perform[cb]'s revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to Perform[cb]'s revenue breakdown subscribe to Caretta Portal.
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