Perform[cb], also known as Performcb, a privately owned company headquartered in the US, was founded in 2002 and employs approximately 130 individuals, reporting $15.0M in revenue as of 2024. Functioning as an affiliate management agency, the company specializes in ad measurement and verification.
On July 7, 2026, Perform[cb] explored the effectiveness of CPI versus CPE models for scaling finance apps, noting the highly regulated environment where digital regulatory fines increased by 417% year-over-year in the first half of 2025. On June 30, 2026, the company provided insights into home services marketing, focusing on strategies that leverage high-intent homeowner searches beyond traditional paid search. Earlier in June, on the 22nd, Perform[cb] addressed challenges in finance customer acquisition, identifying a "qualification problem" over a paid search issue, citing rising Google CPCs and Meta's targeting restrictions. This followed the release of its Outcome-Based Customer Acquisition Guide on May 26, 2026, which critiqued common acquisition strategies where stable revenue or healthy ROAS can mask increasing customer acquisition costs. On May 20, 2026, Perform[cb] appointed Yuriy Boykiv as Executive Chairman; Boykiv, who joined through the company's partnership with Beringer Capital, will work with the leadership team to shape strategic direction, accelerate growth initiatives, and expand the reach of the Outcome Engine.
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Perform[cb] offers 3 products in the ad tech and services industry. Perform[cb]'s product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Perform[cb]'s revenues were less than $25M in 2024. Caretta Research has split Perform[cb]'s revenue into 3 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Perform[cb]'s revenue breakdown subscribe to Caretta Portal.
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