Perform[cb], also known as Performcb, is a privately owned US-based company founded in 2002. Employing approximately 130 people, it specializes in ad measurement and verification. While it describes itself as an affiliate management agency, its core business focuses on providing ad measurement and verification services. In 2024, its revenue was less than $25 million.
Perform[cb] partnered with Branch to support their Predictive Aggregated Measurement (PAM) framework for improved iOS attribution performance. A separate case study detailed how a mobile gaming app developer achieved an 85% target keyword reach, a number one ranking in the Google Play Store, and a 30% increase in organic installs within a week, maintaining top ranking after the campaign. In another instance, a performance marketing agency utilized Perform[cb]'s services to meet a finance app client's growth goals, addressing the challenges of competition within the fintech sector. Finally, Perform[cb] acknowledged the evolving in-app advertising landscape, noting the importance of understanding opportunities amidst changing privacy regulations, rising costs per install, and user behavior shifts.
Similar Companies
Subscribe for full access to Perform[cb]'s profile
Perform[cb] offers 3 products in the ad tech industry. Perform[cb]'s product portfolio comprises of ad measurement and verification and marketer and agency technology.
Subscribe for full access to Perform[cb]'s products in full detail
Perform[cb]'s revenues were less than $25M in 2024. Caretta Research has split Perform[cb]'s revenue into 3 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Perform[cb]'s revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to Perform[cb]'s revenue in full detail
Subscribe for full access to Perform[cb]'s products in full detail 
![Perform[cb]](https://caretta-app-storage.eu-central-1.linodeobjects.com/companies/08e67352-f667-4db2-b282-04504c0b1f82.jpg)