Edo, a privately owned company headquartered in the US, was founded in 2015 and operates with approximately 190 employees. The company reported $75.0M in revenue as of 2024. It specializes in ad measurement and verification, providing outcome-based measurement solutions for CTV ad inventory.
On July 6, 2026, Nutella, Chipotle, and KFC led the World Cup ad leaderboard for the previous week, as determined by EDO's analysis of consumer engagement during commercial breaks. This followed an announcement on July 1 that Roblox had partnered with TV analytics firm EDO to implement TV-style ad benchmarks on its platform, aiming to measure advertising outcomes by comparing in-game ad engagement with traditional TV advertising. Earlier, on June 30, EDO noted that Verizon, Toyota, and Airbnb were demonstrating strong performance in the World Cup ad game, based on their total ad-driven consumer engagement. Furthermore, on June 24, EDO announced a deeper integration with the Snowflake AI Data Cloud for convergent TV analytics, enhancing Snowflake's ecosystem.
Edo's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of Edo's customers include TelevisaUnivision, Hulu and Netflix. Edo has commercial and technical partners like Disney Advertising Sales and Nielsen.
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