Edo, a Privately Owned company based in the US, founded in 2015 and employing approximately 190 individuals, reported $75.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a data, measurement, and analytics company that provides outcome-based measurement solutions for CTV ad inventory.
On April 1, 2026, analysis revealed that ads broadcast during the 2025 NCAA women’s basketball final delivered 9.4 times as much impact as the average ad on primetime broadcast and cable, making it the most impactful women’s sports event of the year. This followed EDO's 2026 Women’s Sports TV Outcomes Report, which, on March 22, 2026, indicated that ads airing through the first half of the 2025-26 NCAA women’s basketball season drove 1.2 times as much impact as the primetime broadcast and cable average. Earlier, on March 12, 2026, the same report found that ads aired during the 2025 WNBA season, from May to October, generated 1.2 times as much impact as the average spot on primetime cable and broadcast, despite superstar Caitlin Clark being sidelined for most of the season. In late February, EDO data highlighted a 62% year-over-year increase in NBA ad impact, with ads running during the 2025-26 NBA regular season prior to the All-Star break driving 3.5 times as much impact as the average ad on primetime broadcast and cable during that period.
Edo's customers primarily consist of broadcast television and radio and media and TV services companies. Examples of Edo's customers include Hulu, TelevisaUnivision and Netflix. Edo has commercial and technical partners like Disney Advertising Sales and Nielsen.
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