Edo, a privately owned company headquartered in the US, was founded in 2015 and operates with approximately 190 employees. The company reported $75.0M in revenue as of 2024. It specializes in ad measurement and verification, providing outcome-based measurement solutions for CTV ad inventory.
EDO's annual Spanish-Language TV (SLTV) Outcomes Report has consistently shown that SLTV advertisements outperform English-Language TV ads in driving consumer actions such as brand searches and website visits, which predict future sales, according to an October 5, 2026, update. This follows the New York-based television measurement company's publication of its third annual Spanish-Language TV Outcomes Report on September 30, 2026. On October 2, 2026, details from the report indicated that the average advertisement on Spanish-language networks in the United States generated 47% more impact than the average English-language spot between August 2025 and July 2026. This lead fell to 24% when audience size was removed from the calculation, compared to a 30% advantage reported a year earlier. EDO initially released its research on September 30, 2026, stating that ads aired during Spanish-language TV broadcasts generated nearly 50% more impact than English-language TV ads over the past year, drawing on over 1.3 million ad airings and 332 billion impressions across 631 brands. The company has noted for years that Spanish-Language TV consistently delivers stronger engagement than English-Language TV, proving a key driver of business results.
Edo's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of Edo's customers include Netflix, Hulu and TelevisaUnivision. Edo has commercial and technical partners like Nielsen and Disney Advertising Sales.
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