Edo, a privately owned company headquartered in the US, was founded in 2015 and operates with approximately 190 employees. The company reported $75.0M in revenue as of 2024. It specializes in ad measurement and verification, providing outcome-based measurement solutions for CTV ad inventory.
On August 11, 2026, Shark Week 2026 achieved a 16% increase in per-person per-second ad engagement compared to the previous year, with consumers 30% more likely to engage with Shark Week ads than the primetime broadcast and cable TV benchmark. Previously, on July 28, EDO tracked every ad aired during the 2026 WNBA All-Star Game broadcast, measuring viewer actions after each spot. Earlier in July, during the 2026 World Cup, EDO identified top-performing commercials, noting on July 13 that ads featuring a Tooth Fairy, a Clydesdale parade, and the Kelce family were "stealing the show" in week five, following its report on July 6 that Nutella, Chipotle, and KFC topped the ad leaderboard in a prior week. These analyses came after EDO partnered with Roblox (NYSE:RBLX) on July 1 to measure advertising outcomes on its platform, introducing industry standard benchmarks to compare Roblox ad engagement with traditional TV advertising.
Edo's customers primarily consist of broadcast television and radio and media and TV services companies. Examples of Edo's customers include TelevisaUnivision, Netflix and Hulu. Edo has commercial and technical partners like Disney Advertising Sales and Nielsen.
Subscribe for full access to Edo's products in full detail 
