Edo

http://www.edo.com
https://www.linkedin.com/company/edo-inc/

Edo, founded in 2015 and headquartered in the US, is a privately owned company specializing in data, measurement, and analytics for CTV (Connected TV) ad inventory. With a team of 130 employees, Edo provides outcome-based measurement solutions for CTV advertising, enabling advertisers to measure the effectiveness of their campaigns and optimize their ad spend.

Revenue

Founded

2015

Headcount

130

Headquarters

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

Similar Companies

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Edo offers products in the ad tech industry. Edo's product portfolio comprises of ad measurement and verification.

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Dec

18th

2024

18:30

Caretta Research_Monitor Company

Diabetes Brands Dexcom, Ozempic, Mounjaro Drive Q3 Convergent TV Ad Engagement

Diabetes brands’ streaming ads outperform linear by 6% EDO, the TV outcomes company, has released its Q3 2024 Diabetes Convergent TV Outcomes Report, providing critical insights into the diabetes category linear and streaming TV ad performance.

EDO

Dec

17th

2024

08:28

Artificial Intelligence, Caretta Research_Monitor Company

EDO and DoubleVerify Unveil First-of-its-Kind AI-Driven Optimization for CTV Advertising

Integration of EDO’s engagement metrics with DV Scibids AI boosts precision and ROI in CTV ads EDO, the TV outcomes company, and DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced a first-of-its-kind partnership to deliver AI-powered optimization for Connected TV (CTV) advertising.

EDO

Dec

12th

2024

13:37

Caretta Research_Monitor Company

Top Ads of 2024 from Capital One, McDonald’s, and SKIMS; Highlights Key Convergent TV Engagement Trends

The TV outcomes company celebrates the year’s most effective ads across 17 industries and uncovers the biggest trends shaping convergent TV and consumer engagement EDO, the TV outcomes company, has named 2024’s most effective TV ads across 17 industries, including Automotive, CPG, Restaurants, and Pharma Rx.

EDO

Dec

11th

2024

13:16

Caretta Research_Monitor Company

2025 Will Be The Year Of The Convergent TV Singularity — And 5 Other Predictions For '25

If 2024 was a year of accelerating convergence of linear and streaming TV, 2025 may just be “the Convergent TV Singularity” — the point at which linear and streaming TV become indistinguishable for TV buyers and sellers.

EDO

Dec

8th

2024

18:30

Regulatory and Legal, Caretta Research_Monitor Company

NSW Government moving ahead with long-awaited biodiversity reforms

On the final sitting day of 2024, the NSW Parliament passed the Biodiversity Conservation Amendment (Biodiversity Offsets Scheme) Bill 2024 (Offsets Amendment Bill) – signalling the first steps in the Minns Government’s long-awaited biodiversity conservation reforms.

Edo (org.au)

Dec

5th

2024

18:30

Caretta Research_Monitor Company

Women’s Sports Boom Could Get Volleyball Bump

Women’s sports are booming. With ratings up for basketball and soccer, a new report says volleyball could be the next big thing. Horizon Sports & Experiences on Wednesday issued a report pointing to continued growth and encouraging media companies and sponsors to invest in women’s sports.

EDO

Dec

4th

2024

18:30

Funding Activities, CT_Amazon, Caretta Research_Monitor Company

Amazon Prime Black Friday Football Ads Score for Effectiveness

Amazon Prime Video’s Black Friday Football not only drew a 41% larger audience audience for its sponsors than last year, but commercials during the game were very effective, according to data from EDO, which tracks the impact of ad campaigns.

EDO

Dec

4th

2024

09:54

2024 Predictions Recap: What We Learned in the Most Convergent Year of TV Yet

When you're in the measurement business, it's important to measure everything that matters — and that includes the accuracy of our annual ad business predictions My team and I recently revisited the predictions we made way back when in December 2023, with an eye toward better understanding our industry’s constant evolution.

EDO

Dec

4th

2024

04:59

ESG

EDO Submission on the Carbon Leakage Review Consultation Paper

EDO Submission on the Carbon Leakage Review Consultation Paper Environmental Defenders Office (EDO) welcomes the opportunity to make a submission on the Carbon Leakage Review Consultation Paper (consultation paper). Carbon leakage is the relocation of industrial production outside of Australia on the basis of a difference in carbon policies.

Edo (org.au)

Nov

21st

2024

07:33

EDO and VIZIO’s Inscape Extend Partnership to Fuel Outcomes Measurement with Real-Time Smart TV Data

VIZIO’s Inscape, a leading provider of currency-grade smart TV data, and TV outcomes company EDO today announced an extension of their longstanding strategic data partnership. This new, multi-year agreement between EDO and Inscape reinforces EDO’s commitment to using the highest-fidelity data to help clients optimize linear and streaming TV ad effectiveness.

EDO

Nov

16th

2024

04:30

The WNBA’s Breakout 2024 Season Was Nothing but Net for Advertisers

Women’s sports are smashing record levels of TV viewership ratings — and the 2024 WNBA season was no exception. The league capped a breakout campaign with a thrilling WNBA Finals that boasted the league’s highest Finals viewership in 25 years.

EDO

Nov

15th

2024

04:30

The Power of Pregame: Pizza and Sports Betting Brands Score Big Before NFL Kickoff

Everyone knows that NFL games represent the TV industry’s most coveted inventory for advertisers. But what about the ads that air before the games start? While in-game spots have long been the go-to for many brands, recent EDO data suggests that pregame NFL ads also offer unique advantages to different kinds of brands — especially for advertisers looking to drive immediate consumer action.

EDO

Edo's customers primarily consist of streaming services companies. Examples of Edo's customers include Netflix and Hulu. Edo has commercial and technical partners like Disney Advertising Sales and Nielsen.

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