Edo, a privately owned US company founded in 2015, provides ad measurement and verification services. Specializing in outcome-based measurement for connected TV (CTV) advertising, the company employs approximately 130 people and reported revenues of less than $10 million in 2023.
EDO and Paramount announced a partnership in May 2024 to pioneer cross-platform, outcomes-based measurement for advertising campaigns across Paramount's portfolio. A report from EDO in 2024 showed a 131% year-over-year surge in TV viewership for women's sports, resulting in a 56% increase in ad impact for advertisers such as SKIMS, Marco's Pizza, and CarMax. The National Women's Soccer League (NWSL) concluded a record year in 2024, following the launch of a $240 million distribution deal with CBS Sports, ESPN, Amazon's Prime Video, and Scripps. The year 2024 also witnessed a significant shift in how the American public consumes and engages with women's sports, driven by a new generation of female athletes.
Edo's customers primarily consist of streaming services companies. Examples of Edo's customers include Netflix and Hulu. Edo has commercial and technical partners like Nielsen and Disney Advertising Sales.
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