News Summary:
On February 10, 2026, EDO released its Super Bowl LX Celebrity Engagement Ranker for 2026, identifying MrBeast, Brad Pitt, and Bad Bunny as top performers whose appearances in ads drove the strongest surge in brand engagement online, leveraging real-time consumer behavior. Previously, on February 9, EDO President and CEO Kevin Krim appeared on CNBC's Squawk Box to discuss the most engaging Super Bowl advertisements, highlighting AI newcomer ai.com, Lay’s potato chips, and Universal Pictures’ "Minions & Monsters" as the night's biggest winners. Earlier the same day, EDO's annual ranking of all national Super Bowl LX ads positioned Ai.com, Universal Pictures, and Lay’s in the lead for driving actual business results. On February 3, EDO launched ChatEDO™, an agentic AI application designed to provide faster, more accessible TV outcome measurement by allowing advertisers, agencies, and publishers to interact with its investment-grade data using natural language. This followed the January 28 introduction of EDO Always-On, a cross-platform measurement offering that delivers automated, scaled performance data for Convergent TV, with NBCUniversal and Paramount Global as inaugural media partners integrating the data across their linear and streaming platforms.
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