Hulu is a digital subscription video-on-demand and over-the-top media platform wholly owned by The Walt Disney Company through its Disney Direct-to-Consumer division, headquartered in Los Angeles, California. Founded in March 2007 as a joint venture between media conglomerates including NBCUniversal, News Corporation (21st Century Fox), Providence Equity Partners, and WarnerMedia, the company employs approximately 2,800 individuals and reported $10.9B in revenue as of 2025. The service launched publicly in March 2008, functioning as a digital streaming studio and television aggregation network, and has since undergone structural centralization, transitioning from a shared industry consortium to full Disney control following the acquisition of 21st Century Fox and the multi-billion dollar buyout of Comcast’s remaining minority stake.
On September 9, 2026, Disney outlined its corporate strategy to enhance the Disney+ streaming platform by incorporating Hulu user profiles, live TV functionalities, and eventually Hulu free ad-supported streaming television (FAST) channels to drive user retention and reduce churn across its portfolio. This announcement came as U.S. streaming services, including those emphasizing ad-supported tiers, collectively increased the average number of ad minutes per hour by 18% between January and August 2026, according to Ampere Analysis data. Previously, on August 14, The Design Network renewed its multi-year deal with Hulu, while concurrently shifting its strategy to build a creator-focused model around designers and home-and-lifestyle personalities. On August 13, Disney+ and Hulu also announced a video podcasting deal with iHeartMedia for six iHeartPodcasts titles, with the series "Hey Jonas!" beginning to stream on both platforms on August 14.
Subscribe for full access to Hulu's products in full detail 
